Marketing Consultant

• Aug 2023 - Present

Marketing Consultant

• May 2022 - Present

Marketing & Analytics Consultant

• Feb 2011 - Aug 2023

Create, develop, and execute scalable brand/marketing strategy and tactics for start-ups. Conducts market research and data analysis to inform strategy. Oversee design, development, and privacy law contractors. Prepare and monitor budgets and schedules. Create, develop, and execute scalable brand/marketing strategy and tactics for start-ups. Conducts market research and data analysis to inform strategy. Oversee design, development, and privacy law contractors. Prepare and monitor budgets and schedules.

Associate Digital Strategist

• Jan 2021 - Feb 2023

Received three merit raises (2017, 2019, and 2021) and two merit promotions (2018 and 2021) in six years.Became proficient/developed advanced skill with three data analysis and visualization tools in nine months.Discovered relationship between digital growth strategy and market cannibalization for a leader in commercial real estate information, analytics, and news.Supported internal Product Manager and external client with measuring and proving the ROI on building a custom digital product to replace the disparate tools the client used in their publishing process, identifying key performance indicators and supporting metrics.Interviewed internal team members and external client representative(s) to understand data needs and fulfill request.Educated clients on best practices in research and data, improving their methodology and literacy. Show less

Associate Strategist

• Oct 2016 - Jan 2021

Assisted federal client with digital transformigration, identifying decision points and considerations, as well as knowledge gaps related to multilingual content, file formats (media), and more.Functioned as dedicated Content Strategist and Producer and created and edited targeted content, supporting assigned business units with facilitating public understanding and compliance.Applied understanding of HTML elements to edit existing content.Conducted a rolling content audit on a large website. Show less

IT Service Desk Analyst II

• Nov 2015 - Oct 2016

Created a style guide for knowledge base articles. Wrote/edited knowledge base articles for audiences with varying levels of technical knowledge. Developed content gathered in knowledge base management system, optimizing it for consumption via a machine-readable resource designed to dissemination information online. Created a style guide for knowledge base articles. Wrote/edited knowledge base articles for audiences with varying levels of technical knowledge. Developed content gathered in knowledge base management system, optimizing it for consumption via a machine-readable resource designed to dissemination information online.

IT Service Desk Analyst, CMS (Centers for Medicare and Medicaid Services)

• Dec 2014 - Aug 2015

Information Technology Service Desk supporting 6,000 Centers for Medicare & Medicaid Services (CMS)/Department of Health and Human Services (HHS) employees located in 10 regional offices and several field offices throughout the United States. Answered up to 60 inbound Service Desk calls and consulted with users to diagnosis problems, investigate causes, troubleshot and resolve, on average, 85% as First Call Resolution, and escalate, on average, 15%. Consistently performed/guided users through documented procedures remotely, maintaining "amazing" QA. Addressed a variety of issues, including invalid login attempts, chronic lockouts, failed network connection, start before login, challenge response, Outlook Client configuration and more. Processed email requests, generating complete and accurate service request tickets for accommodations such as BYOD. Created process for managing shared mailbox and tracking issues/requests therein. Accomplishments: Employed working knowledge of a foreign language to resolve a customer’s issue on first call. Improved reported customer experience, quality of service, and satisfaction. Show less

IT Asset Management Analyst, Blue Cross Blue Shield Association

• Jul 2011 - Mar 2014

Information Technology Service Desk supporting between 500 and 1,000 BCBSA executive officers, managers, and their secretarial or administrative support personnel. Consistently performed asset management processes as documented to affect desktops and laptops vitality throughout lifecycle. Updated spreadsheets regularly with asset information and disposition for daily ingestion (during receiving, change of hands and disposing). Imaged computers/re-imaged upgraded computers with standard image and installed/reinstalled/configured software, creating backups and migrating user data as necessary. Deployed computers and components, properly connecting cords and cables and verifying network connectivity. Troubleshot to diagnose issues with power supply, performance, etc. and replaced computer components such as hard drives, installed additional memory, updated drivers, etc. to resolve issues. Delivered IT services in a manner consistent with ITIL. Adhered to/persuaded others to adhere to security policies informed by federal regulations. Accomplishments: Met low-level goals of ITIL (reduced costs, optimized usage of business resources, contributed to a quicker and clearer decision-making process). Contributed to maintaining an accurate and complete CMDB and achieved acceptable outcomes during unannounced annual internal audits in 2012 and 2013. Conducted gap analysis and forecasted difference in supply (at four months into current period) and demand for total 12 month period. Show less

Guest Service and Sales Representative

• Apr 2010 - Jul 2011

Property Management/Hospitality and Sales Acted as primary interface between guests and the company for Holiday Inn National Airport/Crowne Plaza properties. Demonstrated flexibility, good judgment, patience and a sense of urgency in responding to guest request. Demonstrated an ability to work under pressure and perpetuate service standards. Property Management/Hospitality and Sales Acted as primary interface between guests and the company for Holiday Inn National Airport/Crowne Plaza properties. Demonstrated flexibility, good judgment, patience and a sense of urgency in responding to guest request. Demonstrated an ability to work under pressure and perpetuate service standards.

Account Management & Social Networking Intern

• Jun 2009 - Sep 2009

Military Supported account team in servicing client. Assisted with set-up for meetings, outreach planning and evaluation and special requests and projects. Military Supported account team in servicing client. Assisted with set-up for meetings, outreach planning and evaluation and special requests and projects.

Marketing Coordinator

• Jan 2007 - Sep 2008

Commercial Real Estate Property Management/Shopping Center Marketing/Retail MarketingAssisted Marketing Directors in developing integrated communications plan; which consisted of broadcast advertising, public relations, direct and experiential marketing.Coordinated logistics related to executing and supervised promotional events and program. Conducted pre and post evaluations (reviewed dashboards for foot traffic, website traffic, customer and tenant surveys, etc.)Wrote and edited marketing content intended for internal and external audiences. Prioritized and delegated day-to-day duties, training subordinates in technical details as necessary.Performed bookkeeping responsibilities and streamlined approvals process for applications, contracts, purchases, payments and more. Show less

Marketing Intern

• Oct 2006 - Jan 2007

Assisted Marketing Director in executing promotions and events by coordinating set-up/break-down with internal departments, operating audio/visual equipment and tracking media coverage.Provided administrative assistance, primarily by maintaining department files.

Account Management Intern

• Jun 2006 - Aug 2006

Automotive Supported account team in servicing client by conducting competitive research and providing input during account/creative team strategy planning and review. Automotive Supported account team in servicing client by conducting competitive research and providing input during account/creative team strategy planning and review.

Public Relations Intern

• Jan 2006 - May 2006

Advocacy, Healthcare, Law Enforcement, Public Policy Supported account team in servicing clients including National Highway Transportation Safety Administration and Robert Wood Johnson Foundation by maintaining database accuracy, writing targeted outreach letter and executing various elements of direct marketing program; including blast faxing, direct mailing and pitch calling. Advocacy, Healthcare, Law Enforcement, Public Policy Supported account team in servicing clients including National Highway Transportation Safety Administration and Robert Wood Johnson Foundation by maintaining database accuracy, writing targeted outreach letter and executing various elements of direct marketing program; including blast faxing, direct mailing and pitch calling.

Marketing & Public Relations Intern

• Jun 2004 - Aug 2004

Advocacy, Non-Profit, Apparel Design/Retail Wrote press kits and releases to increase awareness of non-profit clients grassroot initiatives and corporate clients socially responsible activities. Advocacy, Non-Profit, Apparel Design/Retail Wrote press kits and releases to increase awareness of non-profit clients grassroot initiatives and corporate clients socially responsible activities.

Clerk, Office of Workforce Diversity, Special Events and Public Programs & Office of Dispute Resolut

• Jun 2003 - Oct 2003

Government/Diversity Recruiting Provided administrative support to lawyers responsible for resolving internal disputes. Assisted with external recruitment by coordinating logistics. Government/Diversity Recruiting Provided administrative support to lawyers responsible for resolving internal disputes. Assisted with external recruitment by coordinating logistics.