Experience

Estonian Export agency

• Estonia
• Wholesale Import and Export
• 1 - 100 Employee

• CEO/Co-founder, Estonian Export agency | Making Estonian Exports Happen

  • Jan 2020 - Present

  An entrepreneur to the core, I have spent the last 15 years initiating and developing new companies in different fields. I like to look at old problems in new ways. As CEO/Co-founder of Estonian Export agency, I meet business owners and CEOs to get Estonian producers’ products into international markets.Estonian Export agency is a service provider specializing in international e-commerce. We help Estonian companies get their products into international markets around the world via three distinct international e-commerce channels:1. selling on marketplaces like Amazon2. selling via resale e-shops like iHerb3. selling through your own e-shop which is marketing in foreign markets



KATI

• Product & service design

  • Mar 2013 - Present

  KATI is my business development research company. Every new venture starts from valid research.- Business development idea analyses & formulation- Market analyses- Competitor analyses- Business & customer data analyses- Interviews with stake holders- Identification & verification of user stories- Smoke tests & help business to grow waiting lists- Target group analyses & formulation



Finestmedia

• Estonia
• Information Technology & Services
• 1 - 100 Employee

• Entrepreneur In Residence

  • Feb 2019 - May 2020

  At Finestmedia my main task is to turn already existing products or new product ideas into business. I work with product owners and software developers hand in hand to execute the product development ideas and I work with sales people and marketers hand in hand to turn products into business.



Full Profile – customer research without asking any questions

• Business & Sales development & founding CEO

  • Sep 2015 - Sep 2018

  I founded Full Profile because I saw from SmartAD business that SME marketers are making poor marketing decisions because most of them actually don’t know their customers.As head of business & sales development I was responsible for:- Understanding target customers- Writing user stories and framing the solution- Conducting smoke test in order to verify user stories- Building and leading the team- Money raising- Prioritizing list of work and experiments for the team to design, deliver and maintain- Selling the service in order to get feedback from customers- Framing potential pivots- Deciding when it is time to let goYou can read more about my Full Profile experience from my blog posts - https://medium.com/@priit.kivinurm/why-im-selling-my-customer-research-startup-for-1-7a8456a5e661



SmartAD - addressed advertising solutions on the internet

• Head of Product & member of management board

  • Apr 2007 - Feb 2018

  I founded SmartAD together with two of my good friends from university in 2007 because we saw that no one in our region is providing world class online targeting solutions. First we built just an ad server but then we saw that actually we need end-to-end solution that would allow us to run ad network business competitively and cost efficiently.As head of product I was responsible for:- Understanding target customers- Writing user stories and framing the solutions- Building and leading the development team- Prioritizing list of work and experiments for the team to design, deliver and maintain- Gathering customer feedback as input to our developments- Geographical expansion of the business and for putting together the local teams- Discovering and framing additional business opportunitiesIn 2016 we sold Smart AD business to MTG (acts under TV3 brand) - http://smartad.eu/2015/04/tv3-acquires-smartad/



Estonian Ministry of Defence

• Adviser to the Minister of Defence

  • May 2003 - Apr 2007

  As political adviser my main task was advising the Minister on issues of domestic politics. I was also responsible for information exchange between the Minister, the parliamentary faction and the political party.



Chancellery of the Legal Chancellor

• Organisation development adviser

  • Sep 2002 - May 2003

  As organisational development adviser my main task was implement projects related to organisational development.



Tallinn Technical University

• Research Services
• 1 - 100 Employee

• Project manager of risk analysis

  • Jun 2002 - Aug 2002

  My job was coordinate risk analysis implementation projects; represent the Tallinn Technical University as a contractual party and ensure the sustainability of risk analysis implementation.



Ministry of Justice of Estonia

• Estonia
• Government Administration
• 1 - 100 Employee

• Organisation development adviser

  • Oct 2001 - Feb 2002

• Bailiffs' infosystem administrator

  • Feb 1999 - Oct 2001