Experience

K2 & Co.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Director

  • Feb 2023 - Present



Republican National Committee

• United States
• Political Organizations
• 300 - 400 Employee

• Midwest Regional Communications Director

  • Apr 2018 - Dec 2022



Republican Party of Minnesota

• Greater Minneapolis-St. Paul Area

• Communication Specialist

  • Nov 2017 - Apr 2018



Alpha News Minnesota

• Minnetonka, Minnesota, United States

• Writer and Researcher

  • Mar 2016 - Nov 2017

  - Researched and wrote 2­-3 pieces per week for Alpha News Minnesota. - Evaluated and followed up on news leads and news tips to develop story ideas. - Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. - Covered various topics pertaining to Minnesota and local politics. - Followed through on beat sources, contacts and leads to gather information for stories. - Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards. Show less



BrokerBank Securities, Inc.

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Associate

  • Jun 2015 - Aug 2015

  - Created effective messaging using language, graphics and marketing collateral. - Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes. - Designed campaigns in accordance with SEC and FINRA regulations. - Targeted both offline and online consumers by designing a multi­pronged and comprehensive marketing strategy, mainly through cold calling and email marketing campaigns. - Created effective messaging using language, graphics and marketing collateral. - Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes. - Designed campaigns in accordance with SEC and FINRA regulations. - Targeted both offline and online consumers by designing a multi­pronged and comprehensive marketing strategy, mainly through cold calling and email marketing campaigns.



Fossil Group, Inc.

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Oct 2012 - Mar 2015

  - Responded to all customer inquiries thoroughly and professionally. - Placed special merchandise orders for customers. - Greeted customers in a timely fashion, while quickly determining their needs. - Answered customer questions about product availability and shipment times. Worked collaboratively in team environment. - Provided repeat customers with exceptional care and attention. - Kept work areas clean and neat at all times. - Reported incidents to management. Monitored entrances, exits and fitting rooms for signs of theft. Maintained adherence to all company protocols. - Accepted and processed returns. - Suggested accessories and complementary purchases. - Prepared merchandise for sales floor. - Sold over $100,000 in Fossil Merchandise in one year working part-time. Show less



Sharna Wahlgren for Congress

• Greater Minneapolis-St. Paul Area

• Coordinator of Volunteers

  • Jul 2014 - Nov 2014

  - Finding, coordinating, and developing volunteer staff for campaign events and campaign promotion such as letter to the editors and parades. - Use of social media and email campaigns for campaign promotion and volunteer outreach communication. - Built and maintained relationships with media personnel in the Congressional District. - Involved in the process of ad purchasing in St. Paul and surrounding areas. - Finding, coordinating, and developing volunteer staff for campaign events and campaign promotion such as letter to the editors and parades. - Use of social media and email campaigns for campaign promotion and volunteer outreach communication. - Built and maintained relationships with media personnel in the Congressional District. - Involved in the process of ad purchasing in St. Paul and surrounding areas.



Director of Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Latvaaho for U.S. Senate

  • Mar 2014 - Jun 2014

  - Developed and managed communications strategies, plans and budgets. - Created and implemented external and internal communications strategies for key campaign initiatives like pre/post endorsement conventions. - Drafted and managed print, online and social media communications designed to promote candidate brand, image and values. - Established and maintained external communications calendar, and managed scheduled assignments. - Organized and hosted media calls to address candidate stance on issues. - Developed key messaging, branding and positioning statements. - Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with campaign staff. - Maintained candidate web pages using HTML and CSS. - Coached candidate on communication tactics when dealing with constituents and public. - Represented the candidate to customers, the public, government officials and other external sources. - Conducted market and public opinion research related to the opposition's reputation and positioning among key audiences within the State. - Wrote press materials and made presentations to media representatives. Managed all internal, external and crisis communications. - Conducted orientation sessions and organized on-the-job training for new hires. Show less



Vikings Locker Room

• Sales Associate

  • Jun 2013 - Jun 2014

  - Inventory of merchandise. - Customer Service. - Inventory of merchandise. - Customer Service.



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Sales Representative

  • Mar 2012 - Oct 2012

  - Responded to all customer inquiries thoroughly and professionally. - Placed special merchandise orders for customers. - Greeted customers in a timely fashion, while quickly determining their needs. - Answered customer questions about product availability and shipment times. Worked collaboratively in team environment. - Provided repeat customers with exceptional care and attention. - Kept work areas clean and neat at all times. - Reported incidents to management. Monitored entrances, exits and fitting rooms for signs of theft. Maintained adherence to all company protocols. - Accepted and processed returns. - Suggested accessories and complementary purchases Show less