Preston McFarland
Director Of Brand Marketing at Bad Birdie- Claim this Profile
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Bio
Experience
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Bad Birdie
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Director Of Brand Marketing
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Sep 2021 - Present
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Neighborhood Loans West
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United States
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Financial Services
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1 - 100 Employee
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Regional Marketing Director
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Aug 2020 - Sep 2021
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Optimist Inc.
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United States
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Advertising Services
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100 - 200 Employee
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Account Director
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Aug 2019 - Aug 2020
• Oversee West Coast Nike, Jordan Brand, and Apple business, project growth, and profitability,as well as manage LAIKA Studios and Native Instrument client initiatives• Ideate, develop, and pitch creative, strategic, comprehensive, and integrated marketing andexperiential plans that align with client objectives and success metrics• Coordinate resources across agency account team to ensure proper project support and efficiency• Source new business opportunities from existing and potential client relationships• Discuss, recommend, and provide direction on client challenges ranging from strategy, reconciliation,staffing, timelines, and seasonal planning sessions• Oversee client project budgets while providing senior management team with updates in profitabilityand project efficiencies• Directly responsible for teammate growth and success of Account Manager, Sr. Account Executive,Coordinator, and cross-functional team members Show less
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Sr. Account Manager
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Jan 2018 - Aug 2019
• Partnered with fellow Account Director to resource and execute projects for clients including -Nike, Jordan Brand, Uber Eats, Beats by Dre, LAIKA Studios, Native Instruments, and Target• Oversaw team member leads from project conception to wrap, ensuring delivery of premium servicewhile further encouraging team growth and learnings• Acted as client day-to-day lead for high risk projects pending budget, timeline, and client relationship• Maintained oversight of Optimist Studios website usuability and design to foster increase ofbookings, informative display, and client showcases Show less
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Account Manager
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Jul 2016 - Jan 2018
• Managed day to day client partner relationships while leading internal cross-functional teammembers throughout project lifelines• Supported Account Director with submission of RFP strategic approach and concepting• Mentored junior team members to create structured growth plans
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Senior Account Executive
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Sep 2015 - Jul 2016
• Day-to-day client lead for Nike category specific projects including Basketball, Baseball,Sportswear, Running, and Training
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R&R Partners
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United States
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Advertising Services
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300 - 400 Employee
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Brand Manager
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Jul 2015 - Sep 2015
Clients- Boeing Corporate and Commercial Airlines, KitchenAid, Hotel Nikko San Francisco
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Assistant Brand Manager
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Sep 2014 - Jul 2015
Assisted in strategic marketing development, campaign execution, and web development for Boeing Corporate and Commercial, Norwegian Cruise Line, and Hotel Nikko San Francisco.Handle management of clients, including Boeing Corporate and Commercial, Norwegian Cruise Line, and Hotel Nikko San Francisco. Participated in new business development.Lead and manage the Los Angeles office intern program.
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Account Coordinator
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Aug 2013 - Sep 2014
Assisted in strategic marketing development and campaign execution for Pepperdine Graziadio School of Business and Management, Norwegian Cruise Line, Crush Schweppes, Braman Brands, and Deep Eddy Vodka.Handled day-to-day management of clients, including Pepperdine Graziadio School of Business and Management, Norwegian Cruise Line, and Deep Eddy Vodka. Areas of focus included campaign specific landing pages, website redesign, monthly content updates, traditional print ads, radio, PR, and social media. Participated in new business development.Lead, manage, and mentor Account and Project Management Interns. Show less
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Account and Project Management Intern
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May 2013 - Aug 2013
As an Account and Project Management Intern, I worked closely with the Digital Engagement team. My efforts were heavily directed towards WD (Western Digital) as I helped manage timelines, client feedback, QA and revisions of the WD.com refresh.In addition, I further assisted in the the QA portion of Boeing's newairplane.com, specifically within their new flight tracker technology.
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Education
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University of Arizona
Bachelor of Science (BS), General Studies, Emphasis on Industry and Economy -
Northern Arizona University
Kinesiology and Exercise Science