Digital Marketing Executive

• Apr 2022 - Present

Created and managed digital campaigns (Lead Generation, Brand Awareness, Traffic, Engagement on Meta ads.) (Google Adwords Search, Display Campaigns. PPC ADs Generate and implement ideas for digital marketing campaigns - Report analyse CPL,CPC, Ad budget, conversion rate, daily monitoring, analyse and optimisation for better results. effective SEO strategies to improve organic search rankings and increase website traffic. website audits, keyword research, and competitor analysis , website content, meta tags, headings, and URL structures to enhance search engine visibility. Social media marketing, Daily posting Calendar Creation, content for the editorial department. , SEO & SEM, Blog posting (On page, Off page SEO). Collaborated with cross-functional teams (Sales, editors, Content creation team, etc), including graphic designers and copywriters, to create engaging ad content. Increased Website Traffic, Generating more than 1000 leads per month,/ handled more than 25 campaigns to 30 campaigns at at a time. generated brand traffic and awareness strategies, etc Show less

Digital Marketing Executive

• Jan 2021 - Jun 2022

Advertising Campaigns - Created and managed successful digital campaigns across multiple platforms, including Google Ads, Facebook and Instagram Ads. Developed comprehensive strategies to meet goals and objectives, ensuring maximum conversion rates. Conducted thorough audience research and competitor analysis. Monitored campaign performance, analysed key metrics, and provided regular reports campaign optimisation. Graphics & Content Creation, Managed campaign budgets Website Design and Development - overseeing the creation of three websites using WordPress. target audience, and design preferences. Managed the end-to-end website development process, including domain registration, hosting setup, and content creation. Implemented responsive design principles to ensure seamless user experiences across various devices. Optimised websites for performance, speed, and search engine visibility, incorporating SEO best practices. Search Engine Optimisation (SEO) - Implemented effective SEO strategies to improve organic search rankings and increase website traffic. Conducted comprehensive website audits, keyword research, and competitor analysis to identify optimisation opportunities. Optimised website content, meta tags, headings, and URL structures to enhance search engine visibility. Developed and executed link building strategies to improve domain authority and organic rankings. Monitored website performance using tools like Google Analytics and SEO softwares Social Media Marketing - Planned and executed successful social media marketing campaigns across platforms. Developed social media content calendars, created engaging and shareable content, and managed posting schedules. Utilised social media analytics tools to track campaign performance, engagement metrics, and audience insights. Stayed up-to-date with industry trends and emerging platforms to identify new opportunities for social media marketing. Show less

Campus Ambassador

• Feb 2021 - Mar 2021

Video Editor

• Nov 2019 - Mar 2020

• Times Network Editing video for NEWS channels like ET Now, Times Now and Mirror. • Assembling recorded raw material into a suitable video for various social media platforms • Making Videos for ready to broadcasting • Times Network Editing video for NEWS channels like ET Now, Times Now and Mirror. • Assembling recorded raw material into a suitable video for various social media platforms • Making Videos for ready to broadcasting

Youtube Video Editor

• Jun 2018 - Oct 2018

• Creating questions for Dating App • Recording the responses for Random youth and creating a video content of those • Editing the response Videos and creating thumbnails along with text content for postings on various social media platforms • Creating questions for Dating App • Recording the responses for Random youth and creating a video content of those • Editing the response Videos and creating thumbnails along with text content for postings on various social media platforms

Content Editor

• Oct 2015 - Dec 2015

Internship Trainee as Content editor in News Section (Oct 2015 - Dec 2015) • Content writer for NEWS • Hindi or Marathi Content Translating into English Internship Trainee as Content editor in News Section (Oct 2015 - Dec 2015) • Content writer for NEWS • Hindi or Marathi Content Translating into English