Prerna Prasad
Co-Founder and Program Director at ProductME- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Hindi -
-
Malayalam -
-
French -
-
English Full professional proficiency
Topline Score
Bio
Credentials
-
What Is Business Analysis?
LinkedInJun, 2023- Nov, 2024 -
Product Management: Building a Product Roadmap
LinkedInOct, 2022- Nov, 2024 -
Product Management: Building a Product Strategy
LinkedInOct, 2022- Nov, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageApr, 2022- Nov, 2024 -
Agile Rebranding
LinkedInFeb, 2022- Nov, 2024 -
Product Manager Certificate
Product SchoolJun, 2021- Nov, 2024 -
Product Manager Certificate
Product SchoolJun, 2021- Nov, 2024 -
Digital Marketing Essentials - Certified
Velocity AcademyJun, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Nov, 2024
Experience
-
ProductME
-
United Arab Emirates
-
Technology, Information and Internet
-
1 - 100 Employee
-
Co-Founder and Program Director
-
Oct 2021 - Present
- Developed and executed community engagement strategies to build and grow a strong community of digital product enthusiasts in the Middle East. - Fostered a positive and inclusive community culture, ensuring community members felt heard and valued. - Built and managed relationships with community partners, influencers, and volunteers to drive engagement and growth. - Created and managed events and programs that promoted community engagement and growth, resulting in 11 successful networking events with 650+ attendees and a 40% increase in returning members. - Developed and executed marketing and social media strategies to promote the community and attract new members, resulting in increased awareness and more significant gains. - Analyzed community metrics and feedback to identify opportunities for improvement and growth. - Collaborated with cross-functional teams to ensure that the community's needs were met and that the goals were aligned with the community's goals. - Represented the company at events, conferences, and other community-related functions to promote the community and build strong relationships with stakeholders. Show less
-
-
-
FuseFinancial
-
Toronto, Ontario, Canada
-
Growth Manager
-
Jun 2023 - Present
Spearhead growth and marketing initiatives at Fuse Financial, driving customer acquisition, market positioning, and revenue growth through strategic planning and execution. Develop and implement data-driven marketing strategies to build brand awareness, generate leads, and establish a strong market presence. Utilize customer personas, A/B testing, and conversion funnel optimization for maximum marketing effectiveness and engagement. Collaborate cross-functionally with marketing, product, engineering, design, and customer support teams to ensure seamless execution of growth initiatives and exceptional user experiences. Build strong relationships and foster alignment towards shared growth objectives. Utilize advanced data analytics tools to analyze user behavior, track key metrics, and derive actionable insights. Inform strategic decision-making, optimize growth strategies, and drive sustainable and scalable growth for Fuse Financial. Show less
-
-
-
Velocity Academy
-
United Kingdom
-
Professional Training and Coaching
-
1 - 100 Employee
-
Assistant Coach
-
Aug 2020 - Jul 2023
- Support the Head Coach in the digital marketing intensive online program to apply marketing principles and achieve a consistent NPS score of 70-80. - Schedule and moderate Zoom and Slack sessions for 30-40 students to implement the digital marketing principles taught in the program. - Monitor and enhance the performance of 7-10 mentees by providing coaching, encouragement, and constructive feedback. - Collaborate with the Head Coach and other team members to continuously improve the program's curriculum and delivery, ensuring a high-quality learning experience for all participants. Show less
-
-
-
kayam.app
-
United Arab Emirates
-
Wellness and Fitness Services
-
Product and Growth Manager
-
Jun 2022 - Nov 2022
- Developed and executed long-term product strategies aligned with company goals, resulting in a comprehensive Product Roadmap for Q3 2022. - Analyzed customer feedback and conducted 20+ interviews to identify opportunities for improvement and new product development, resulting in product enhancements that improved the user experience. - Collaborated with cross-functional teams, including designers, programmers, and engineers, to manage product development, deliver quick time-to-market solutions, and optimize resources for maximum business impact. - Monitored and reported on user reactions after launching new products, supported the setup of product analytics and metrics, and used insights to suggest product enhancements that further improved the user experience. Show less
-
-
-
Hala Insurance
-
United Arab Emirates
-
Insurance
-
1 - 100 Employee
-
Associate Product Manager
-
Dec 2021 - Jan 2022
● Collaborated with the marketing department to conduct user surveys for product feature discovery for post insurance policy issuance. ● Collaborate with the design team for product enhancements to improve the user experience for the existing insurance quotation journey upon analyzing user interactions through Google analytics and Hotjar Heatmaps ● Perform quality assurance controls to launch the new product feature in the market. ● Collaborated with the marketing department to conduct user surveys for product feature discovery for post insurance policy issuance. ● Collaborate with the design team for product enhancements to improve the user experience for the existing insurance quotation journey upon analyzing user interactions through Google analytics and Hotjar Heatmaps ● Perform quality assurance controls to launch the new product feature in the market.
-
-
-
Spread Design and Innovation Pvt. Ltd.
-
India
-
Design Services
-
1 - 100 Employee
-
Program Manager
-
Jun 2021 - Jul 2021
- Worked cross-functionally with design, marketing, stakeholders, and other related functions to identify research topics for a brand identity for a new international airport project in India. - Collaborated with project teams to ensure accurate schedules as per the GANTT sheet prepared and provided the required support to complete tasks. - Spearheaded and guided a 40-hour qualitative research process with three external researchers to build unique case studies of airports worldwide. - Conducted 20 hours of focus group interviews using the Appreciative Inquiry method and extracted data with a 30% weightage. Show less
-
-
-
You and Eye
-
United Arab Emirates
-
Advertising Services
-
1 - 100 Employee
-
Design and Marketing Manager
-
Dec 2017 - Nov 2020
- The company specializes in fabricating signage, kiosks, interior fit-outs, and large-format printing for clients in various industries. - Built strong relationships with clients to understand their specific needs, resulting in a 55% increase in customer interaction on projects. - Managed relationships with over 30 client accounts, including Dubai Health Authority, Saif Belhasa Holding, Emaar, Meraas, Majid Al Futtaim, Flying Cup, and more, to drive sales aligned with the strategic business plan. - Successfully established 20 new named accounts in 2019, generating approximately AED 1 million in new business revenue. - Collaborated cross-functionally with design, engineering, project coordination, production, and sales teams to identify and deliver over 100 projects. - Developed content strategy, brand recognition, and marketing plans with the management team, resulting in an 8% increase in online sales inquiries in the first stage. - Redesigned the company website based on a revaluation through Google Analytics, leading to an initial 18% improvement in SEO performance. - Designed, executed, and optimized a digital marketing campaign on Google AdWords, resulting in a 20% increase in ROI. Show less
-
-
-
ZFSolve
-
Bengaluru Area, India
-
User Experience Designer
-
Mar 2015 - Oct 2015
- Created and executed the design vision for the company's on-brand visual identity system, effectively conveying concepts and messaging. - Designed, developed, maintained, and updated multiple websites, resulting in a significant increase in traffic and engagement. - Collaborated closely with designers, clients, developers, and content managers to create wireframes, design, and content, resulting in a seamless and cohesive user experience. - Conducted user research and usability testing to inform design decisions and ensure that the products and services met target audiences' needs. Show less
-
-
-
An Open Mind Events Consultancy
-
Bengaluru Area, India
-
Event Communication Designer
-
Oct 2012 - Mar 2013
- Fostered and maintained relationships with existing clients to increase customer retention by 10%, resulting in repeat business and positive word-of-mouth referrals. - Designed and produced high-quality collateral for new business pitches, resulting in an 8% increase in customer interactions and ultimately generating new business revenue. - Developed creative and sophisticated event plans that met clients' specific needs and translated them into event collaterals that exceeded client expectations. - Streamlined planning, logistics, and coordination for commercial events, improving efficiency by 5% and ensuring events were executed seamlessly. Show less
-
-
-
iBizSoft Inc.
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
UX and Communication Designer
-
Jun 2012 - Oct 2012
- Developed and executed social media content strategy, increasing engagement by 20% on Facebook and YouTube. - Collaborated with team leads to create and implement user experience solutions aligned with client design briefs, resulting in increased customer satisfaction. - Led efforts to improve corporate branding strategies and ensured brand consistency across all design deliverables. - Created visually stunning brand identity videos for social media, utilizing Adobe After Effects to produce impactful introduction videos. Show less
-
-
Education
-
2021 - 2021
Product School
Certification, Product Management -
2020 - 2021
Manipal global - Manipal Innovation and Design
Postgraduate Certification, Design, Innovation, Creativity and Entrepreneurship -
2018 - 2018
AstroLabs
Diploma, Digital Marketing -
2013 - 2015
NICC International School of Creative Communication
International Post Graduate Diploma Programme, Communication Design -
2013 - 2015
Bharathiar University
Master of Arts (M.A.), Mass Communication/Media Studies -
2009 - 2012
Dr. G.R. Damodaran College of Science
Bachelor of Science, Visual Communicat -
2007 - 2009
The Choice School
Humanities, Psychology -
2007 - 2009
The Choice School
-
2000 - 2005
GEMS Education
-
2021 - 2021
Product School
Product Manager Certificate, Product Management -
2023 - 2023
Humber College
Digital Marketing Connections Bridging Program (Delivered by: ACCES Employment and Humber College), Marketing
Community
