Digital Consultant

• Sep 2019 - Present

Associate Intern

• Jul 2019 - Aug 2019

•Delivered customer experience investment strategies as recommendations for a leading UK retailer after thorough opportunity assessment and alignment with business capabilities for significant ROI and long-term benefits •Proposed 3 new technologies for a mass retailer to adopt based on 15 interviews conducted with fashion retailers and secondary research on latest technology vendors•Worked on a proposal deck to present case studies and realized benefits of implementing a customer loyalty program for a leading UK chain

Marketing Intern

• Jun 2019 - Aug 2019

•Developed marketing strategies and promotional material for the company’s social media platforms and annual Awards ceremony. Researched market studies to determine most effective marketing techniques for premium black tie and corporate events•Managed venue, sponsors and guest lists for the flagship event to make final revenue analysis, forecast ROI, and budget planning•Designed and deployed client satisfaction interviews to gain quantitative and qualitative feedback on the firm’s service levels and partner orientation. Analysed client feedback and provided recommendations for improvements based on the interviews

Marketing Director

• Oct 2018 - Jun 2019

- Increased society membership by 50% by promoting it on social media, club fairs, and partnering with other societies with same target audience - Initiated a membership drive challenge by integrating a mandatory sign-­up for the society in Imperial’s events portal

Marketing and Branding Intern

• Aug 2017 - Sep 2017

- Coordinated with cross-functional teams to analyse competitive strategies and develop post-launch campaign strategies to increase customer outreach and obtain a top positioning in market - Implemented annual Marketing plan in team of 4 Marketing Analysts, developing sales promotion materials including marketing collaterals, marketing budget and ROI - Conducted market research focusing on brand value to initiate partnership with different creative agencies and potential influencers leading to a 30% increase on social media following

Head Of Marketing

• Oct 2015 - Oct 2016

- Undertook the responsibility of promoting the presence of Indian Society on and around campus. - Created several marketing strategies and campaigns relating to the events, and also assisted in event planning and coordination.- Being on the exec team helped me imbibe social, leadership and management skills.- Planning events that generate profits for the society has enlightened my enterprise abilities.

Marketing Intern

• Aug 2016 - Sep 2016

- Created marketing strategies, developed promotional material, and assisted in making social media pages, exhibition plans, customer profiling and supporting documents that included order workbooks and non-delivery reports.

Finance Intern

• Jul 2014 - Jul 2014

• Successfully completed one month with the Finance team of a major real estate corporation. • Gained insight on real estate finance workings by following their account statements and co comparing different project audits of the company.• Trained with experienced people having expertise in Microsoft Excel, Word and PowerPoint.

Marketing Intern

• Jul 2013 - Jul 2013

• Successfully completed one-month internship in a leading retail and hospitality conglomerate.• Gained first-hand experience of retailing by being at the front desk in their retail outlet.• Built management presentation slides for their newly launched spa called ‘Balance’, and made questionnaires as part of market research.