Digital Marketing Specialist

• Jun 2022 - Present

Ecommerce Account Manager

• Nov 2016 - May 2022

- Managed multiple Google Ads account for eCommerce brands with Google Search, Shopping, Display and Performance Max campaigns - Exceeded Breakeven ROAS (calculated by using Client’s Profit Margin) by as much as 300% - Managed multiple Google Ads account for eCommerce brands with Google Search, Shopping, Display and Performance Max campaigns - Exceeded Breakeven ROAS (calculated by using Client’s Profit Margin) by as much as 300%

Digital Marketing Specialist

• Aug 2021 - Dec 2021

- Managed Facebook campaigns for multiple products in the company's eCommerce Website and stayed on top of them by monitoring daily and setting automated rules - Scaled campaigns vertically and horizontally from hundreds to thousands of dollars a day while maintaining the target ROAS and positive Net Operating income (NOI) - Day-to-day tasks involved optimizing ROI, creating/testing new ads, bid strategies, budgets, monitoring performance (Clicks, CTR, CPC, ROAS, Add to Cart, Initiate Checkout etc.), researching latest trends, and testing different options (interests, demographics, retargeting, lookalike etc.) - Increased overall profitability by scaling products with positive NOI while keeping the losses to a minimum for products with negative NOI Show less

Search Engine Marketing Specialist

• Mar 2020 - Jan 2021

- Developed and implemented optimization strategies to improve the performance of campaigns (bid adjustments, ad text changes, keyword adjustments etc.) for CPG brands; Durex, Veet, Enfamil, Nivea etc. - Researched and compiled lists of keywords to revamp SEO efforts. The lists were later used for competitor content audit and ranking using the SEMRush Tool - Participated in the development of SEM media plan proposals for clients showcasing KPIs to determine success for B2C & CPG brands - Monitored campaign performance daily and optimized accordingly to meet KPI objectives - Managed Google Shopping campaign for D2C CPG e-Commerce brands - Exceeded the e-commerce Sales target with Amazon PPC Ads by 15% for Reckitt Benckiser CPG brands - Compiled list of highly relevant keywords for the PepsiCo brands that were used in Amazon product headline and descriptions Show less

Paid Digital Advertising Specialist

• Dec 2019 - Jan 2021

- Led and managed the paid advertising campaigns across Google, YouTube and LinkedIn to generate Marketing Qualified Lead - Managed campaign expenses, stayed on budget, estimated monthly costs and reconciled any discrepancies - Directed the content writer and designer to create highly effective Ads every month to refresh the Ads - Optimized landing page copy and design for a relevant and consistent user experience - Provided powerful insights and recommendations to the VP of marketing and the CEO every week Show less

Digital Platforms, Content Designer

• Apr 2017 - Jun 2019

- Developed interactive digital storytelling experiences with rich media that increased the engagement by 85% - Managed and coordinated publishing of blogs, events, news release, and other related content (with edits to HTML & CSS as required) by working closely with the Copywriter, Translator and Graphic Designer - Transformed outdated user flow of the website resulting in improved user experience by providing spot-on feedback to Graphic Designer and Web Developer along with creating new UI mockups - Provided constructive feedback to the Social Media and Community Manager for improved handling of the Facebook/Instagram page as well as the sponsored campaigns - Introduced new tracking processes to produce more accurate results for tracking Blogs that were promoted on social media - Aggregated comprehensive analytics of digital platforms, web, social media and digital exhibits metrics with insights and recommendations for Directors and stakeholders to make strategic decisions - Managed successfully the transition to a new website by coordinating with Collections, Designers and external agency - Regularly researched and reviewed the latest trends and developments in digital engagement strategies, social media channels, and analytics to stay ahead of the curve Show less

Freelance PPC Specialist

• Jan 2016 - Apr 2017

- Managed multiple Google and Facebook Ad accounts for Ecommerce businesses with ROAS as the main KPI - Increased new patient intake for a US-based cosmetic clinic from 3-4 consultations per week to 10-12 consultations with Google Adwords and Facebook Ads - Developed and executed advertising strategy for one of the largest western Canada authorized dealers of wireless communications in the B2B arena increasing their online sales and store visits - Increased the number of online orders for a men’s apparel e-commerce store by launching segmented campaigns based on the user journey and behaviour on the site - Created and managed digital campaigns for a wealth advisory practice with an ROI of 450% - Created robust analytical reports showing the clients how they were missing out on potential new business as well as providing solutions for improvement - Designed robust digital campaigns using competitive analysis tools such as SEMrush, Moz and SpyFu Show less

Digital Strategist

• Feb 2014 - Jan 2016

- Extensively used Google Analytics to measure the performance of landing page traffic generated from several campaigns by analyzing the audience, behaviour, acquisition report, user flow report, drop off rate, etc. - Used Social listening/monitoring looks like Falcon Social, HubSpot, etc. to track online conversations during special events for seamless community management - Directed the developers for proper installation of the tracking codes such as Facebook Pixel, Google Tag Manager, Google Analytics and Adroll smart-pixel - Compiled comprehensive data reports highlighting the performance of the newly transformed client websites that would later be used in success case studies as well as in RFPs - Led media buying practice and handled all the client programmatic advertising campaigns - Led internal workshops to critically review the content of the digital ads to ensure stakeholder's evolving requirements were being met - Conducted A/B Testing with different creatives, headlines, CTA, target demographics, etc. and optimized campaigns accordingly to generate a positive ROI - Scheduled weekly time-sensitive client content to several social media platforms, making sure they were published in the correct date and time Show less

Web Content Administrator

• Jul 2012 - Oct 2012

- Efficiently carried out the day to day maintenance of Mercedes-Benz UK web content such as Passenger Cars, AMG, and Trucks & SUVs. - Copy-edited and proofread all web content to ensure the accuracy and consistency of information. - Maximized usability by maintaining a consistent look and feel throughout all web properties like good design, navigation, and user journey - Maintained a healthy communication and worked closely with the account services and creative team to make sure client projects are carried out seamlessly. - Analyzed and funnelled online data into daily insights to effect positive change in the lead conversion and user experience of all digital channels Show less

Digital Marketing Internship

• Mar 2012 - Jul 2012

- Researched and reported on SEO, Email, Affiliate Marketing and PPC to upper-level management and executives - Reviewed the company website to develop a new SEO strategy - Created sitemaps and wireframes using MS Visio for the launch of a new website - Audited several UK blue chip websites to optimise for improved conversion rate - Carried out social media audits keeping clients updated on their progress - Developed social media best practices that improved clients’ online presence Show less

Event Coordinator

• Jun 2009 - Jul 2012

Organised and managed events suited to the client and customer's needs delivering a high standard of customer service. Distributed and promoted event related items that resulted in a high audience turnover. Provided comprehensive administrative support for various departments, ensuring all clients and customers were served in a pleasant and timely manner Organised and managed events suited to the client and customer's needs delivering a high standard of customer service. Distributed and promoted event related items that resulted in a high audience turnover. Provided comprehensive administrative support for various departments, ensuring all clients and customers were served in a pleasant and timely manner

Fundraiser

• Feb 2012 - Feb 2012

Fund-raised on behalf of World Wildlife fund (WWF) which works for climate change, sustainability of environment and biodiversity. In order to raise funds persistence was required and as well as excellent communication with the potential donors explaining them clearly how their donation can help. Fund-raised on behalf of World Wildlife fund (WWF) which works for climate change, sustainability of environment and biodiversity. In order to raise funds persistence was required and as well as excellent communication with the potential donors explaining them clearly how their donation can help.