Preeti Parashar
Communications Specialist at Community Living Alternative Services- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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French Limited working proficiency
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Punjabi Limited working proficiency
Topline Score
Bio
Nida un Nasser
Working with Preeti is always a glowing experience. She has a vast skill set required to be a great marketing strategist being content writer, an editor and communication specialist. She is always a person to go with great attention to detail. Preeti worked on different projects and always inspired management by her critical thinking and to formulate potential solution quickly. She would be an asset to any team.
April Zara Chua
I had the opportunity of working closely with Preeti at NewBase where she was our Content Team Lead. It was a wonderful experience working alongside a team lead who understood the value of good teamwork — she managed the content team well, was always ready to listen to new ideas and suggestions, and has the ability to think on her feet and adapt quickly to the situation. We worked remotely but thanks to her great communication skills, we were able to work efficiently despite not being in the same office. She's also a compassionate manager who took time to listen to the needs of her team to ensure that their well-being is taken into consideration. It's been a pleasure working with her and I wish her all the best in her future endeavours.
Kanav Jain
While I was managing our content team’s delivery pipeline as an account manager in 2020, I worked with Preeti on some of the most demanding projects at NewBase Singapore. She was extremely quick with adapting regional language tonality, and client context. Our client landscape was extremely vast, the turf varied from tourism boards like that of Singapore & Taiwan, and real estate & healthcare brands like CapitaLand & Changi General, to automotive & tech giants like McLaren & Samsung. Preeti is an innovative yet an adaptive writer and is certainly a wiz at editing. I would feel my project to be in safe hands with her on the job.
Nida un Nasser
Working with Preeti is always a glowing experience. She has a vast skill set required to be a great marketing strategist being content writer, an editor and communication specialist. She is always a person to go with great attention to detail. Preeti worked on different projects and always inspired management by her critical thinking and to formulate potential solution quickly. She would be an asset to any team.
April Zara Chua
I had the opportunity of working closely with Preeti at NewBase where she was our Content Team Lead. It was a wonderful experience working alongside a team lead who understood the value of good teamwork — she managed the content team well, was always ready to listen to new ideas and suggestions, and has the ability to think on her feet and adapt quickly to the situation. We worked remotely but thanks to her great communication skills, we were able to work efficiently despite not being in the same office. She's also a compassionate manager who took time to listen to the needs of her team to ensure that their well-being is taken into consideration. It's been a pleasure working with her and I wish her all the best in her future endeavours.
Kanav Jain
While I was managing our content team’s delivery pipeline as an account manager in 2020, I worked with Preeti on some of the most demanding projects at NewBase Singapore. She was extremely quick with adapting regional language tonality, and client context. Our client landscape was extremely vast, the turf varied from tourism boards like that of Singapore & Taiwan, and real estate & healthcare brands like CapitaLand & Changi General, to automotive & tech giants like McLaren & Samsung. Preeti is an innovative yet an adaptive writer and is certainly a wiz at editing. I would feel my project to be in safe hands with her on the job.
Nida un Nasser
Working with Preeti is always a glowing experience. She has a vast skill set required to be a great marketing strategist being content writer, an editor and communication specialist. She is always a person to go with great attention to detail. Preeti worked on different projects and always inspired management by her critical thinking and to formulate potential solution quickly. She would be an asset to any team.
April Zara Chua
I had the opportunity of working closely with Preeti at NewBase where she was our Content Team Lead. It was a wonderful experience working alongside a team lead who understood the value of good teamwork — she managed the content team well, was always ready to listen to new ideas and suggestions, and has the ability to think on her feet and adapt quickly to the situation. We worked remotely but thanks to her great communication skills, we were able to work efficiently despite not being in the same office. She's also a compassionate manager who took time to listen to the needs of her team to ensure that their well-being is taken into consideration. It's been a pleasure working with her and I wish her all the best in her future endeavours.
Kanav Jain
While I was managing our content team’s delivery pipeline as an account manager in 2020, I worked with Preeti on some of the most demanding projects at NewBase Singapore. She was extremely quick with adapting regional language tonality, and client context. Our client landscape was extremely vast, the turf varied from tourism boards like that of Singapore & Taiwan, and real estate & healthcare brands like CapitaLand & Changi General, to automotive & tech giants like McLaren & Samsung. Preeti is an innovative yet an adaptive writer and is certainly a wiz at editing. I would feel my project to be in safe hands with her on the job.
Nida un Nasser
Working with Preeti is always a glowing experience. She has a vast skill set required to be a great marketing strategist being content writer, an editor and communication specialist. She is always a person to go with great attention to detail. Preeti worked on different projects and always inspired management by her critical thinking and to formulate potential solution quickly. She would be an asset to any team.
April Zara Chua
I had the opportunity of working closely with Preeti at NewBase where she was our Content Team Lead. It was a wonderful experience working alongside a team lead who understood the value of good teamwork — she managed the content team well, was always ready to listen to new ideas and suggestions, and has the ability to think on her feet and adapt quickly to the situation. We worked remotely but thanks to her great communication skills, we were able to work efficiently despite not being in the same office. She's also a compassionate manager who took time to listen to the needs of her team to ensure that their well-being is taken into consideration. It's been a pleasure working with her and I wish her all the best in her future endeavours.
Kanav Jain
While I was managing our content team’s delivery pipeline as an account manager in 2020, I worked with Preeti on some of the most demanding projects at NewBase Singapore. She was extremely quick with adapting regional language tonality, and client context. Our client landscape was extremely vast, the turf varied from tourism boards like that of Singapore & Taiwan, and real estate & healthcare brands like CapitaLand & Changi General, to automotive & tech giants like McLaren & Samsung. Preeti is an innovative yet an adaptive writer and is certainly a wiz at editing. I would feel my project to be in safe hands with her on the job.
Credentials
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Marketing Analytics: Setting and Measuring KPIs
LinkedInFeb, 2023- Nov, 2024 -
Delivery Techniques for Trainers
Southern Alberta Institute of Technology (SAIT)Dec, 2022- Nov, 2024 -
Influence Matters
Southern Alberta Institute of Technology (SAIT)Dec, 2022- Nov, 2024 -
Editing Mastery: How to Edit Writing to Perfection
LinkedInFeb, 2022- Nov, 2024 -
Learning Conversion Copywriting
LinkedInFeb, 2022- Nov, 2024 -
SEO Copywriting: Rank and Get the Click
UdemyApr, 2021- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInApr, 2021- Nov, 2024
Experience
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Community Living Alternative Services
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Canada
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Community Services
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1 - 100 Employee
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Communications Specialist
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Sep 2022 - Present
• Leading all internal and external communications covering memos, blogs, articles, newsletters, communication strategy, executive communication, internal policy – directly working with the Executive Director and management. • Spearheading design overhaul, improvements and standardization in corporate reports, tools, processes, communication tasks and leading client presentations using Microsoft Office tools (PowerPoint for storytelling). • Project Management Lead for employee engagement and internal communications – Point of Contact for all internal and external communications including confidential GDPR optimized content. • Leading change management, rebranding process, brand management, and employee engagement at all levels.
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ABM College
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Canada
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Higher Education
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1 - 100 Employee
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Lead Content Strategist, Editor
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Jan 2022 - Present
• Research, plan, strategize, develop content for college website, newsletters, social media, marketing collaterals, press releases, proposals, digital media marketing, brand communication, and media relations (~15 content pieces per month) following the Canadian Press (CP) style • Achieved Net Promoter Score of 80 for all content published (year-to-date) covering Healthcare, Business, Technology – liaising and strategizing with Subject Matter Experts across all fields (survey tools: Microsoft Forms, SurveyMonkey) • Bolstered demand generation pipeline for content and sales by streamlining all published blogs using SEO - generated 10,000 additional leads coming through from the blogs every quarter
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Creative writer and Editor
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India/Canada
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Freelance Communication Consultant, Creative Writer, Digital Marketer
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Apr 2020 - Present
• SEO copywriting, script creation, blogs, proposal writing, digital marketing campaigns, asset creation, Google Ads, FB Ads, LinkedIn articles, website content, and product marketing content based on SaaS concepts • Drove $200K revenue growth at 30% CAGR through marketing lead generation and SEO content for early-stage start-ups and mature organizations - gatekeeping all content and publishing for online marketing, blogs, SEO driven website content, and articles (Major clients: eInfochips, Purpleboho, Cambridge elevator, 4 street car wash, Capita Land, makethismine, shopnastyle, saadaa, ‘we are nativ’, dream controller; across North America, Europe, Asia-Pacific) • Designed and executed social media campaigns and technical content surrounding brand perception deals, financial impact for F500 firms – drove $300K in top line revenue growth and sales lead generation year over year
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ERP College
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Canada
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Higher Education
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1 - 100 Employee
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Marketing Coordinator
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Nov 2021 - Dec 2021
• Led the marketing team to develop content strategy, writing new project proposals, manage social media marketing to drive engagement and growth for the brand. • Coordinated with external stakeholders for smooth implementation of marketing activities. • Event planning and management, handled internal and external communication. • Led the social media engagement initiative in collaboration with the marketing agency. • Led the marketing team to develop content strategy, writing new project proposals, manage social media marketing to drive engagement and growth for the brand. • Coordinated with external stakeholders for smooth implementation of marketing activities. • Event planning and management, handled internal and external communication. • Led the social media engagement initiative in collaboration with the marketing agency.
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NewBase (an Altruist Co.)
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Singapore
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Advertising Services
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1 - 100 Employee
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Editorial Head
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May 2020 - Apr 2021
• Led the integrated marketing agency in content sourcing, development, editing and management – Owned and executed all editorial projects in the APAC region • Drove content strategies, brand promotion campaigns of clients viz. CapitaLand, Mitsubishi, Audi, NUSS, Social Development Network - helped brands scale up through lead generation, content marketing driving top line growth • Cross-functional Head collaborating with graphic designers, digital content writers, marketing managers, SEO specialists to deliver projects within deadlines - owned design, planning, proof-reading and production
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Self-employed
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India
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Author, Communications Trainer, Mentor
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Nov 2016 - Apr 2020
• Published a fiction novel ‘At the Click of Love’ – available on Amazon • Mentored a group of 100 school students (middle & high school) in publishing an anthology of short stories • Spearheaded Communications and Executive Presence workshops for ~1,000 students across schools, colleges for Oxford University Press and Scholastic Corporation • Communication Coach and Trainer – trained ~2,000 corporate employees at mid/large F100 firms, and students - using Behaviourism, Flipped Classroom, Journalling, Inquiry Based, Situational-Role Play Learning Pedagogies
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Vibrant Advisory Services
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Chandigarh Area, India
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Executive Director Marketing Communications
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Sep 2015 - Oct 2016
• Designed and led multi-media multi-platform campaigns and promotions to achieve projected Net Promoter Score of 80 and create brand awareness, before and during the start-up launch – marketing portfolio of $100K • Drove social media marketing for business units of Switzerland and Israel in India. Facilitated growth of ~30% in social media traffic across platforms year-over-year translating to $100K additional revenue year over year • Elected as Executive Ambassador by board leadership for the org across international forums, embassies, & conferences
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Indian School of Business
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India
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Higher Education
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700 & Above Employee
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Manager, Marketing and Communications
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Apr 2012 - Aug 2015
• Spearheaded corporate communications for the newly launched Mohali campus of ISB - established brand awareness and impact through multi-media engagement using stories, events, press releases, and media collaborations • Generated 200 stories in six months across national media covering academic, cultural offerings & industry collaborations • Strategic Lead for content development, copy editing, research for articles, blogs, website, social media, and story ideation, generation and publishing, digital media marketing and communication, SEO tools, analysis, content marketing • Team lead and point of contact for event management, media relations, brand promotions – led team of 15
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The Financial Express
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Bangladesh
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Newspaper Publishing
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1 - 100 Employee
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Business Journalist & Columnist
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May 2006 - Mar 2012
• Led a team of 5 technical & business journalists – Reported on key Corporate Deals, Mergers & Acquisitions, International Trade, Government Financial & Social Policies/Regulations across North India – The Financial Express & Daily Post, India • Led a team of 5 technical & business journalists – Reported on key Corporate Deals, Mergers & Acquisitions, International Trade, Government Financial & Social Policies/Regulations across North India – The Financial Express & Daily Post, India
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Education
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2022 -
University of Calgary
Professional Writing Certificate specializing in Business and Technical Writing (Ongoing), Professional, Technical, Business, and Scientific Writing -
2004 - 2006
Panjab University
Masters in Mass Communication, Communication, Journalism, and Related Programs -
2001 - 2004
Government College for Girls (GCG)
Bachelor of Commerce (B.Com.) Honours, Business/Commerce, General
Community
