Preeti Castle

Strategic Engagement Director at The Western Australian Biodiversity Science Institute
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Location
Greater Perth Area, AU

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Experience

    • Strategic Engagement Director
      • Sep 2016 - Present

      Develop and lead strategies to establish, inform and maintain the integrity of stakeholder approaches across the organisation. Work collaboratively across multi-disciplinary teams to identify and enhance engagement opportunities, optimise partnerships and facilitate information sharing. Develop and lead digitally enabled communication strategies to keep stakeholders informed and meaningfully engaged in the vision and strategic priorities.

    • Acting Chief Executive Officer
      • Jun 2020 - Jul 2020

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • General Board Member (Australasia)
      • Dec 2021 - Present

      Contributing to the development of strategies to successfully engage stakeholders and promote global best practice ecological restoration. Contributing to the development of strategies to successfully engage stakeholders and promote global best practice ecological restoration.

    • Australia
    • Recreational Facilities
    • 1 - 100 Employee
    • Non Executive Director / Deputy Chair
      • Nov 2018 - Oct 2021

      Led a review of the organisational strategy and guided the implementation of a new business plan. Served as Deputy Board Chair and as Chair of the Community Engagement Board Sub Committee. Led a review of the organisational strategy and guided the implementation of a new business plan. Served as Deputy Board Chair and as Chair of the Community Engagement Board Sub Committee.

    • Australia
    • Government Administration
    • 300 - 400 Employee
    • Advisor (on secondment)
      • Mar 2018 - Jun 2018

      Invited to help develop a stakeholder engagement strategy and public discussion paper for a proposed data sharing initiative across State Government agencies. Invited to help develop a stakeholder engagement strategy and public discussion paper for a proposed data sharing initiative across State Government agencies.

    • Australia
    • Environmental Services
    • 1 - 100 Employee
    • Manager, Engagement and Communications
      • Jan 2013 - Sep 2016

      Led a review of the engagement and communications strategy to deliver enhanced market positioning, new partnerships and alternative revenue streams through corporate social responsibility programs. Led a review of the engagement and communications strategy to deliver enhanced market positioning, new partnerships and alternative revenue streams through corporate social responsibility programs.

    • Founding Consultant
      • 2010 - 2016

      Developed targeted engagement strategies for clients across Australia and Asia Pacific to reposition for growth and increase market share. Specialised in transforming complex concepts into plain language, with enhanced access through customised digital platforms. Developed targeted engagement strategies for clients across Australia and Asia Pacific to reposition for growth and increase market share. Specialised in transforming complex concepts into plain language, with enhanced access through customised digital platforms.

    • Australia
    • Financial Services
    • Marketing Communications Manager
      • 2004 - 2009

      Developed acquisition and engagement strategies for the commercial finance broking company, through target market segmentation, brand management, digital platforms and publications. Developed acquisition and engagement strategies for the commercial finance broking company, through target market segmentation, brand management, digital platforms and publications.

    • Australia
    • Financial Services
    • Marketing Communications Manager
      • 2002 - 2004

      Led internal teams and external specialists to develop a successful strategy to engage niche markets and prepare for an ASX listing. As a key member of the management team, helped implement major organisational transformation initiatives to better align with changing legislation and community expectations. Led internal teams and external specialists to develop a successful strategy to engage niche markets and prepare for an ASX listing. As a key member of the management team, helped implement major organisational transformation initiatives to better align with changing legislation and community expectations.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Independent Consultant
      • 1999 - 2001

      GE Finance, The West Australian, 720ABC radio, 94.5FM, Southern Cross Austereo, Community Newspapers. GE Finance, The West Australian, 720ABC radio, 94.5FM, Southern Cross Austereo, Community Newspapers.

    • Regional Manager (Western Australia and South Australia)
      • 1990 - 1998

      Operational responsibility for multi-functional teams across Western Australia and South Australia, for maintaining regional relationships across a portfolio of intermediaries, alliance partners and clients. Member of National Executive Team. Operational responsibility for multi-functional teams across Western Australia and South Australia, for maintaining regional relationships across a portfolio of intermediaries, alliance partners and clients. Member of National Executive Team.

Education

  • Australian Institute of Company Directors
    Graduate, Company Directors Course
    2018 - 2018
  • The University of Western Australia
    Master of Business Administration - MBA
    2016 - 2018
  • Murdoch University
    Bachelor of Arts - BA, Communications

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