Experience

Airei Sdn. Bhd.

• Malaysia
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Sales & Marketing

  • Aug 2023 - Present

  • Developing a solid and trusting relationship between major key clients and company • Resolving key client issues and complaints • Developing a complete understanding of sales and marketing needs • Anticipating sales and marketing changes and improvements • Managing communications between key clients and internal teams • Managing account team assigned to each client • Strategic planning to improve client results • Negotiating contracts with the client and establishing a timeline of performance and delivery • Establishing and overseeing internal budgets with the company and external budgets with the client • Working with development, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met • Collaborating with the sales team to maximize profit by up-selling or cross-selling • Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training • Meeting all client needs and deliverables according to proposed timelines • Analysing client data to provide customer relationship management • Expanding relationships and bringing in new clients Show less



RHB Banking Group

• Malaysia
• Financial Services
• 700 & Above Employee

• AVP Branch Manager (Affluent)

  • Jan 2022 - Aug 2023

• Senior Branch Manager

  • Dec 2019 - Jan 2022

  Strategy & Planning• Develop, implement and manage the branch sales and operations plan to achieve the branch targetSales Management • Set, review and communicate sales targets to all levels of staff across the organisation• Review weekly sales targets, activities and identify the need for coaching and direction• Maintain awareness of competitor activity and industry best practices• Ensure cross selling (consumer to SME & vice versa) and deep selling (consumers to hold more than one product) and product neutral selling• Create new business opportunities and help to implement tactical sales and marketing strategies• Develop and maintain a network of business contacts especially SME customersPeople Management • Promote the core values of the bank• Empowered to propose promotion and termination, propose salary Increment and adjustment for staff as per HR approving matrixCustomer Service Management • Clear customer focus across the branch to produce high standard of customer service in line with the quality and standards set by the bank• Resolve customer complaints and attend to requests in a timely mannerCompliance• Ensure no adverse reports from the audit findings• Ensure compliance to the policies and procedures set by the bank Show less

• Regional Deposit Relationship Manager

  • Nov 2018 - Dec 2019

  People Management • Responsible for the Region (10 branches) Retail CASA / SME deposit growth and strategy to increase market share• Manage and coach all deposit relationship officers for the region on new products and develop sales skills & knowledge Strategy & Planning• Develop and implement sales and marketing strategy for the Regions non-borrowing NTB and borrowing SME & Corporate customers• Grow the existing to bank (ETB), SME base of retail community businesses (Sole Prop, Partnerships, Sdn Bhds) and to grow product holdings and profitability• Acquire and nurture a list of corporations to sign-up Payroll through switching of employee salary and increase CASA growth• Build rapport and establishing customer needs through the completion of the individual review together with the managersSales Management • Increase Reflex Cash Management Online Banking sign up and utilization • Drive and manage region’s CASA/FD acquisition, IBK sign ups and cross sell retail products • Liaise with deposit product development team on new campaigns and new product launches• Formulate, complete and execute account plans for customers to increase earnings potential and revenue relationships• Monitor and execute action plans in achieving overall deposit target allocated for the branches and the region• Provide all reporting required by SME department such as weekly sales update reports include, onboarding status, sales activities, roadshows and new sign up payroll companies• Cross sell (E-solution, SME Loan, Merchants, Jompay and other payment collection products – to increase the SME deposits)• Participate in all aspect of work, projects, assignments and group management projects• Work closely with product heads in term of product knowledge, risk involved and offerings from competitors Show less

• Regional Bank@Work Relationship Manager

  • Nov 2012 - Nov 2018

  • Key account liaison for all e-Banking @ Reflex payment system and Commercial customers – Customer relationship management• Lead the business driving efforts for salary crediting facilities and Bank@Work Package• Acquires new to bank payroll subscribers and leads via Wholesale, Transaction and SME Banking• Drive activities to market Bank@Work component products and services including joints sales • Execute and manage sign-ups for Bank@Work and related products• Responsible for customer development, account opening, planning and related marketing and sales activities to achieve Bank@Work revenue targets• Initiate and manages Roadshows & local area marketing initiatives for business development• Customer relationship management and interface to ensure highest service levels• Increase the PHR-Product Holding Ratio for Bank@Work customers• Formulate, complete and execute account plans for customers to increase earning potential Show less



DNMC International (M) Sdn Bhd

• Malaysia
• Information Technology & Services
• 1 - 100 Employee

• Advertising Sales Manager

  • Jul 2008 - Aug 2012

  • Coordinate, manage and monitor the workings of the Advertising & Sales Division • Conduct market research to determine market requirements for all products • Plan, develop and execute sales and marketing strategies program for business growth • Responsible in managing and training a team of sales personnel to achieve their respective targets and also to maintain staff retention • Accountable to products sales gross profits • Manage customer service and retention, monitoring process and initiatives • Develop and execute marketing budgets on monthly/yearly basis and reviewing P&L monthly and annually • Provide training for sales team from Thailand, Indonesia, Singapore, Philippines and India. • Handle the hiring and training • Responsible for the achievement of department, division and unit productivity • Manage the portfolio for more than 100 marketing campaigns for principal business partners under local and international brands Show less



Pro Direct Sdn Bhd

• Account Sales Manager

  • Jan 2003 - Jun 2008

  • Manage the work of advertising account executives as well as client budgets and administration • Evaluate and manage portfolio regularly reviewing sales and key performance metrics • Plans control and directs activities of the sales program to secure maximum sales volume and profit target • Work with stakeholders to improve performance • Handle the tasks of dealing with various advertising campaigns • Integrated multi-disciplined teams working on the accounts • Responsible for reviewing the progress of client's advertising projects • Know and own the market by conducting market analysis to identify trends and growth opportunities for the business • To penetrate and increase sales opportunities in events, sponsorships and corporate events • Developing and maintaining good relation with clients and searching for new clients to expand sales revenue and market shares • Handle the responsibility of setting sales target • Support Directors and Vice Presidents in achieving profitability objectives • Responsible for the development and management of sales operating budgets Show less



Sparkton Designs Sdn Bhd

• Graphic Designer cum Account Executive

  • 2001 - 2002

  • Brainstorming and mocking up design ideas • Develop graphics for illustrations, branding, promotional and communication materials • Review designs for errors and get feedback from top management into the final design • Meeting with clients and adjusting designs to fit their needs or taste • Work with various departments, such as printers, programmers, developers or other technicians to complete final products • Engage with account managers to brief media, creative and research staff • Maintain standards and help evolve brand identity to grow new business portfolios Show less