General Manager - Operations & Marketing

• Dec 2020 - Present

Marketing & Sales

• Dec 2020 - Present

• Assisting the leadership in creating a business plan, with a detailed analysis of revenue generation methods, markets (TAM, SAM, SOM) and financial data such as current P&L statements, Y+1 P&L forecasts and Cash-flow forecasts, burn-rate, CAC. • Successfully submitting the application for a VC firm named ‘brinc’ and presenting the Sales, Marketing and Finance sections of the business plan, along with the CEO of the company in Feb 2023. Currently at the stage of the Investment Committee meeting (The final few stages in securing series A funding program) with brinc• Planning and Execution of both Organic and Paid Social Media Marketing Campaigns on Meta Platforms (Facebook, Instagram, etc.) and LinkedIn• WordPress Website Development and Maintenance and WooCommerce Integration. (bentleyrecords.io, bentley-music.com, luxoair.com, elitepassevents.com, luxogroupintl.com)• Execution of new Marketing and Business Development Strategies (both B2B & B2C) for LGI subsidiaries such as Bentley Records, LuxoAir, LuxoYachts and ElitePass Events.• Establishing multiple revenue generation methods and sales funnels by segregating and combining various products and services which are most applicable to common consumer demographics• Product Development. Creating ‘lite versions’ of existing products and services at cheaper retail prices. Creating & Marketing value-added products and services, which resulted in a significant cash in-flow in a relatively short time• Managing all sales and marketing activities for Bentley Records, LuxoAir, LuxoYachts and Elitepass Events.• Development and Execution of five new Sales-Funnels via ‘ClickFunnels’, Successfully Integrating cloud-based SMTP providers for white-labeled Email Marketing Campaigns and Landing Page development through subdomains.• Establishing SOPs for Telemarketing staff to achieve high conversion rates with reduced call times

Operations & Administration

• Dec 2020 - Present

• Managing operations in Sri Lanka and India for Productions (Graphic Design, Video Editing), IT and Sales & Marketing.• Creating SOPs for daily operational tasks such as Customer Support, Lead Gen. & Processing, Telemarketing, Data Collection and lead generation.• Creating Contractual Documents at the request of the CEO• Colombo office Administration and Administrative Expense Management• Assisting in recruitment of new team members during the past 2 Years

Manager Marketing and Business Development

• Oct 2020 - Dec 2020

Assistant Manager Marketing and Business Development

• Oct 2019 - Oct 2020

• Planning and Executing new marketing initiatives & Strategies • Networking potential clients to establish new business partnerships• Development of new products and services such as ‘Scenic Flights’ and ‘Fast Track Services’ to provide a significant value addition to the organization’s product line• Establishing a Network of Star Class Hotels, local and International TAs and DMC’s to promote domestic flights | Establishing a B2B and B2C clientele• Creating competitive costings and route strategies to minimize operating costs • Creating and executing business and marketing plans• Planning and Executing Social Media Marketing Campaigns (both Paid Ads and Organic Posts/Stories Facebook / Instagram)• WordPress Website Development and Management

Assistant Manager Business Development

• Jun 2018 - Aug 2019

*Subsidiary of Ballys Limited* • Creating a New Tea Company and obtaining all legal approval such as Tea Board registration and Tea Export and Packer Licenses (TCPR) • Creating a premium tea brand named ‘Ceylon Valley Premium Ceylon Tea’ www.cvtea.com • Product development and marketing (both local and international) • Obtaining Intellectual property rights in Sri Lanka (Successfully obtained Trademark and Tradename Registration) • Establishing a stable network of raw material suppliers for high quality raw material with competitive pricing • Planning project and product costing, planning ROI and ROC for the projects • Planning and initiating marketing strategies and establishing B2B and B2C clientele • WordPress Website Concept Creation and Management

Marketing Coordinator - International Marketing

• Mar 2017 - Jun 2018

• Preparation of sales & marketing reports by collecting, analyzing, and summarizing sales data • Supporting the management by providing marketing data, market trends, forecasts, new product information and relaying customer feedback to the management • Establishing a reliable network B2B vendors (Hotels, TAs and DMC’s) • Coordinating with B2B and B2C clientele on a routine basis • Ensuring the highest level of client satisfaction is maintained • Implementing marketing campaigns by analyzing sales forecasts, preparing marketing and advertising strategies

Marketing Intern

• Apr 2016 - Dec 2016

Commercial Pilot / Flight Instructor CFII/CFI

• Mar 2014 - Aug 2014

Trainee Marketing Co-ordinator

• Nov 2011 - Feb 2013