Senior Director of Operations

• Jan 2021 - Present

Transformed: small-time spare parts shop into one of the largest and professionally managed machinery and automotive distributor in just about 7 years, which otherwise took 15-20 years for most of the competitors. Driving sustained growth into all segments. Strategized: to be one among Top3 player in any business/segment we are into, worked on business revival plan to either become top3 or else close or exit from the same. thus, provided much needed clarity, focus and direction… Show more Transformed: small-time spare parts shop into one of the largest and professionally managed machinery and automotive distributor in just about 7 years, which otherwise took 15-20 years for most of the competitors. Driving sustained growth into all segments. Strategized: to be one among Top3 player in any business/segment we are into, worked on business revival plan to either become top3 or else close or exit from the same. thus, provided much needed clarity, focus and direction. Differentiated: through exceptional aftersales support being the key USP. Supported by data driven KPI & rewards. Thus, achieving high customer satisfaction, repeat sales and increase in loyal customers. Ignited Innovation & Operational excellence: through implementation of SAP ERP software (first company in Qatar to have SAP in our industry), o ISO 9001, 14001 and 45001 certifications o advanced and highly evolved methodology of inventory planning, products pricing, forecasting, optimization, and storage which helped to reduce the accumulation of non-moving/slow moving items by 70-80% o cultural change initiatives through having staff from 20+ nationalities, increased female staff ratio from 0% to 15%. Identification of high potential team members and growing them through challenging assignments.

Operations Director

• Mar 2018 - Apr 2023

Grew revenue by almost 5-folds since joining. Grew the lubricants business from zero in 2014 to market leading position with 5300Tons of sales. Recognized with best lubricants distributor award in MENA region for 2 years in a row during 2017 and 2018. Grew the tires business to no.1 market share for TBR (truck and bus range) and OTR (off the highway) Command No.3 position in excavators and diesel generators in Qatar with more than 15% market share. Instrumental in starting 3… Show more Grew revenue by almost 5-folds since joining. Grew the lubricants business from zero in 2014 to market leading position with 5300Tons of sales. Recognized with best lubricants distributor award in MENA region for 2 years in a row during 2017 and 2018. Grew the tires business to no.1 market share for TBR (truck and bus range) and OTR (off the highway) Command No.3 position in excavators and diesel generators in Qatar with more than 15% market share. Instrumental in starting 3 new companies (ASC Oman, ASC Express- for car tire & oil services and AEC-Arabian Equipment Cente Recognized with aftersales excellence awards from Hitachi & Sandvik. Strong technical training and learning program ensured that our service engineers/technicians are regularly winning the regional and global skill test competitions. Strong focus on People, Processes, Performance and Periodic review being key pillars of management style.

Divisional Manager

• Jul 2015 - Feb 2018

Established multi channel sales & distribution network with dedicated sales teams for B2B, Retail high street and IWS channels, Institutional sales, consisting of 10+ sales team members. Created new revenue streams in whole sale trade by adding 50+ new Retail high street shops and Independent workshop clients for tires, battery, lubricants and spare parts. Completely reduced the dependency on related party sales by growing external client sales by 4-5 folds. Added 30+ new… Show more Established multi channel sales & distribution network with dedicated sales teams for B2B, Retail high street and IWS channels, Institutional sales, consisting of 10+ sales team members. Created new revenue streams in whole sale trade by adding 50+ new Retail high street shops and Independent workshop clients for tires, battery, lubricants and spare parts. Completely reduced the dependency on related party sales by growing external client sales by 4-5 folds. Added 30+ new brands/products and suppliers in machinery, tires, battery, lubricants and spare parts Transformed ASC into one of the most sought after automotive aftermarket distributors in Qatar

Divisional Parts Manager

• Sep 2014 - Jun 2015

Kanoo Machinery is a leading distributor of industrial machineries and equipment which represents some of the world renowned brands like Perkins, Hitachi, Hyster, Bobcat, Grove, Sullair, Massey Fergusson, Lincoln Electric, Tennant, Ausa) Held full P&L management authority for UAE parts business and lead staff strength of 50+ with 8 branches spread across UAE. Led the charge to arrest decline in parts business. Almost doubled the business in 4 years. to the record high and surpassing the… Show more Kanoo Machinery is a leading distributor of industrial machineries and equipment which represents some of the world renowned brands like Perkins, Hitachi, Hyster, Bobcat, Grove, Sullair, Massey Fergusson, Lincoln Electric, Tennant, Ausa) Held full P&L management authority for UAE parts business and lead staff strength of 50+ with 8 branches spread across UAE. Led the charge to arrest decline in parts business. Almost doubled the business in 4 years. to the record high and surpassing the previous high achieved in 2008. Grew the operating profit by 400%, within 3 years. Reduced the non-moving parts inventory (about AED 4M) (drop from over 30% to 6% of total inventory value) Developed of a dynamic and market driven parts pricing model based on captive, competitive pricing analysis, involving in-depth study of product segments/categories/models, for all the 12 odd franchises with more than 18000-part lines. Increased parts availability (fill rates 60% to 86%) and inventory turns (1.8 to 3)

Aftermarket Sales Manager-UAE

• Jan 2012 - Aug 2014

Doubled Hitachi and Sullair Aaftersales business within 2 years of joining. Almost doubled the Perkins aftersales business within 3 years. Improved the sales penetration and quotation hit rate to 32%, from previous 17%. Launched various innovative programs like consignment stock at customer’s site, customer support agreements, AMCs, campaigns, promotions, etc. all of which entirely transformed the way and how the business was done. Set up a PSSR (Parts and Service Sales Rep)… Show more Doubled Hitachi and Sullair Aaftersales business within 2 years of joining. Almost doubled the Perkins aftersales business within 3 years. Improved the sales penetration and quotation hit rate to 32%, from previous 17%. Launched various innovative programs like consignment stock at customer’s site, customer support agreements, AMCs, campaigns, promotions, etc. all of which entirely transformed the way and how the business was done. Set up a PSSR (Parts and Service Sales Rep) network across UAE. PSSR strength increased from 2 to 10. Continuously grown the business in all the 9 key franchises on YoY basis. Constantly developed and implementing innovative campaigns/promotions and done about 70 such promos. Organizing over 1000 hours of training (both product and skills) annually for the aftersales/PSSR team. Conducted personality development/skill development trainings to sales and other staff.

Deputy General Manager

• Oct 2010 - Dec 2011

Head-Heavy Equipment Division

• Aug 2008 - Oct 2010

Dy.Manager

• 2006 - 2008

Saud Bahwan Group is a USD 4 Billion automotive and machinery distribution company with more than 10k employees based in Oman. Consistently grown the business at more than 40% per annum. Business grew more than 10 times between 2003 to 2008 Revolutionized the filters business (Fleetguard/Hengst filters) from almost zero in 2004 to close to USD 800K in 2008.

Senior Sales Executive

• Oct 2003 - May 2006

Completely revamped the business of Berco undercarriage products by reducing the stock months from 24 to 8 months with an almost four fold jump in sales. Identified and developed new product lines like Filters (Fleetguard), Crusher Parts, Rock breaker parts, Special equipment parts like drilling m/c, Paving M/c, trenching m/c.

Asst.Manager (Sales & Marketing)

• 2001 - 2003

Managed 6 JCB dealerships for parts business across western India. Developed and imparted training to dealer’s staff on effective selling skills for JCB genuine parts and services. Executed customer fold enhancement program for 6 dealerships at JCB India Ltd involving rigorous contacting of more than 2000 customers and educating them Managed 6 JCB dealerships for parts business across western India. Developed and imparted training to dealer’s staff on effective selling skills for JCB genuine parts and services. Executed customer fold enhancement program for 6 dealerships at JCB India Ltd involving rigorous contacting of more than 2000 customers and educating them

Sales and Service Engineer

• Jun 1997 - Jan 2001