Experience

Yoga Bar (Sprout Life Foods)

• India
• Manufacturing
• 1 - 100 Employee

• Sr. Area Sales Manager

  • Jan 2022 - Present

• Area Sales Manager

  • Dec 2020 - Dec 2021

  • Sales and Marketing Growth Plans – Crafted plans to explode total Yoga bar business growth• Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups.• Distributor Management – Working with lot of distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Trained distributors on sell-out analysis to uncover growth gaps and opportunities.• Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the Yogabar business.• Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns those build on each category strategy.• Supply Chain Management – Initiated the full supply chain tracking system for Yogabar Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, shelf-life issues, customer complaints) more actionable.• Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from depot.• Create an inspiring team environment with an open communication culture. Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Sales Executive

  • Sep 2017 - Nov 2020

  • Deliver on value, volume and growth targets-by DSR, Category, focused geography and focused channel. Actively planning and forecasting for the assigned area .Planning development of identified towns in the sales area, GTM, Manpower, etc. • Achieving the targeted perfect score, delivering on the growth targets of the invested stores. Spearhead sell-out activation in focus channels like –SAS and Wholesale. • Market intelligence –competition activity. • Planning and delivery the entire distribution agenda for the year-RTM, Beat optimization, coverage expansion, manpower planning, span of control, delivering direct and indirect coverage targets, responsible to sustain the new outlets that added as part of the agenda. Lead and deliver on the plan of scale of distributors in the identified area. • Capability building of the entire team of SSF. Engagement with team members thereby retaining and growing the right talent for future. Build a winning culture where everyone in the team understand and deliver on the individual targets on a regular basis. Interact and manage the stakeholders in the Branch-Logistics, Finance, HR and Admin for sustainable business growth. • Custodian of the overall business norms-unsalable, claims, sales-KPI (ECO, ULB, NPD, Visibility, Asset management) And Mobility. Activities and Honors: • Awarded twice ACES Honor in Sales and Marketing Division-Mondelez India. • Recognized as Best Performer of the Year 2019 by Mondelez South. • Recognized as Outstanding Category Performer Honor (B’vita & Biscuits) Mondelez. • Awarded four times Meet and Greet Contest winner (B’vita, Oreo & Tang) Mondelez. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Sales Officer

  • Apr 2015 - Aug 2017

  • Assist in ensuring product availability at all relevant channels. • Planning & achieving monthly& yearly target. • Assist in implement all activations (trade/consumer) and merchandising programs. • Management of distributors in terms of compliance, efficiency, tracks of delivery from distributors to consumer, manages distributor’s overhead expenses and ensures payments for the same. • Management of the secondary sales force in terms of compliance, coordination & communication between them and distributors and optimization of their expenditure. • Assist towards the market would include identifying opportunities and potential in the area, setting the monthly, quarterly& yearly target for distributors & ensuring product availability and merchandising. Activities and Honors: • Winner of South East Asia International Trip (Q1 Sales ach). • Awarded Dream Dare Deliver Honor in Milkmaid category –Nestle south. • Awarded Beat the Heat Contest -Hyderabad Metro. • Awarded King Of Coffee Contest -Karnataka Rural. Show less