Experience

Krungsri Auto

• Thailand
• Banking
• 200 - 300 Employee

• Vice President

  • Apr 2019 - Present



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Consumer Engagement Manager at JTI

  • Jan 2017 - Present

  Job Responsibilities: • Work closely with Brand Managers to create consumer engagement platforms with local consumer insights that in-line with global strategic direction. Responsible to translate those global platforms into consumer relevance executions with through the line implementation at relevance touch-points (both off-line and on-line). • Responsible for BTL agencies management to ensure effective implementation plan and excellent execution. Set up KPIs, monitoring process, performance tracking, evaluation and report to ensure continuous execution improvement and objectives achievement. • Identified strategic partners and build relationship for long-term activation collaboration. Act as single point of contact for all strategic partners as well as event suppliers then gain alignment from relevance brand managers/ stakeholders prior to commit an execution. • Work closely with Field Marketing Team: Activation Manager to ensure 1-2-1 activation programs at different targeted channel are consistency of brand guidelines. Also work with Regional Filed Marketing to help customized & localized brand platform to fit region different consumer needs. • Support on business plan, business reviews and ad-hoc projects as necessary. Show less



dtac

• Thailand
• Telecommunications
• 700 & Above Employee

• Senior Manager - Event management & Public Relation Marketing

  • Feb 2009 - Dec 2016

  Event Manager Tasks • Establish event concept defined for each brief in accordance with brand communication and marketing communication strategy • Manage event communication material production and management activities • Oversee event plan and timeline, and budget • Determine event partnership strategy to build, strengthen, and maintain relationships with key event partners • Direct event partnership management activities • Oversee briefing and engaging process from external relevant business functions (e.g. Market, Corporate & IB), within internal Brand Communication functions (e.g. Brand Management, Creative & Media Management), and to external partnerships (e.g. Event Organizers, Event Suppliers) regarding event requirements in accordance with the brand strategy and plan • Oversee event execution and coordination according to the event plan, including post-event assessment PR Communication Tasks • Work supporting Management team in developing corporate communication strategy/plan and take lead to ensure its successful implementation • Build professional relationship with medias /local reporters either through individual network or PR consultant agency • Organize public events such as Press Conferences, Communication Campaign and PR Activities. • Coordinate and work with advertising agencies, media agency in accordance with the PR strategic plan. • Write and edit articles, advertising copies, press releases, or others for PR plan. • Direct publicity programs and campaigns, improves public image of company, and clarifies company’s point of view on important issues • Develop media relations strategy, seeking high-level placements in print, broadcast and online media • Leverage existing media relationships and cultivate new contacts within business and organization media Show less



PD CREATION COMPANY

• Bangkok Metropolitan Area, Thailand

• ACCOUNT DIRECTOR

  • Feb 2007 - Apr 2009

  • Plan, design and produce events while managing all project delivery elements within time limits. • Liaise with clients to identify their needs and to ensure customer satisfaction. • Conduct market research, gather information and negotiate contracts prior to closing any deals • Provide feedback and periodic reports to stakeholders. • Propose ideas to improve provided services and event quality. • Organize facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc. • Specify staff requirements and coordinate their activities. • Cooperate with marketing and PR to promote and publicize event. • Proactively handle any arising issues and troubleshoot any emerging problems on the event day. • Conduct pre- and post – event evaluations and report on outcomes. • Research market, identify event opportunities and generate interest . Show less



124 communication PLC.

• Bangkok Metropolitan Area, Thailand

• SENIOR OFFICER - MANAGER

  • May 2004 - Apr 2007

  • Planning publicity strategies and campaigns including strategy, goals, budget and tactics • Writing and producing presentations and press releases. • Dealing with enquiries from the public, the press, and related organizations. • Organizing promotional events such as press conferences, open days, exhibitions, tours and visits. • Providing clients with information about new promotional opportunities and current PR campaigns progress. • Analyzing media coverage , commissioning or undertaking relevant market research • Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives. • Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos. • Monitor, analyze and communicate PR results on a quarterly basis. • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. • Build relationships with thought leaders to grow industry awareness. • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them. Show less