Experience

Mountain Laurel Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Content and Brand Strategy Partner

  • Jan 2023 - Present

  North Carolina, United States I support MLD in creating content and writing copy for their vibrant client roster, including B2Bs, B-corps, wellness brands, and small businesses.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Content Marketing Writer

  • Jun 2020 - Present

  I write high-ranking, journalistic blog posts and case studies for B2Bs and content marketing agencies, with a special focus on HR (esp DEIB), marketing, and wellness. The articles I work on frequently rank on the first page of Google and Bing, some even making it to featured snippets and search engine chatbot responses. I take an analytical, journalistic, research-driven approach to my writing, ensuring that my content consistently keeps pace with Google's neverending updates. I… Show more I write high-ranking, journalistic blog posts and case studies for B2Bs and content marketing agencies, with a special focus on HR (esp DEIB), marketing, and wellness. The articles I work on frequently rank on the first page of Google and Bing, some even making it to featured snippets and search engine chatbot responses. I take an analytical, journalistic, research-driven approach to my writing, ensuring that my content consistently keeps pace with Google's neverending updates. I spend a lot of time on research and building out unique angles so it stands out from the sameness of me-too content and ultimately serves your readers and drives business. You won't get this with ChatGPT. Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Independent Journalist

  • Dec 2014 - Jun 2023

  India I covered culture and lifestyle for publications like Indiaspora, Vice, SEEMA, The Hard Copy, Elle, Gaysi, Homegrown, The Huffington Post, Architectural Digest, etc.



Oliva Skin and Hair Clinic

• India
• Wellness and Fitness Services
• 100 - 200 Employee

• Content Manager

  • Jan 2019 - Jun 2019

  Hyderabad Area, India As content manager, I produced and edited content for Oliva Clinic's website, blog, marketing collateral and social media. I also trained new freelance writers, co-ordinated content production efforts, and liaised with multiple stakeholders.



Kyoorius Exchange

• Writer

  • Jul 2015 - Oct 2015

  Mumbai I pitched, wrote and edited articles for the website and the magazine. I also contributed to research; to the maintenance of databases and archives; and gained experience with interviewing personalities from the design and advertising industry from around the world. I also started two columns: What I Know Now: http://kyoorius.com/tag/what-i-know-now/ (discontinued) and Week Around the Web: http://kyoorius.com/tag/week-around-the-web/ (done with combined input of the editorial team)



Kyoorius Group

• Editorial Intern

  • Oct 2014 - Dec 2014

  Mumbai Area, India My responsibilities, in addition to writing and proofreading were to research, curate and source for content. I wrote both for the magazine as well as the website.