Founder

• Nov 2019 - Present

Making Marketing Stress Free for Small Business Owners. We help small business owners with the following services: - Social media marketing management - Strategic marketing and consultation - Web design and development - Search engine optimization - Email marketing - Blog writing Making Marketing Stress Free for Small Business Owners. We help small business owners with the following services: - Social media marketing management - Strategic marketing and consultation - Web design and development - Search engine optimization - Email marketing - Blog writing

Digital Marketing Sr. Specialist

• Jun 2017 - Apr 2018

● Analyze data from various analytics tools to create actionable insights that drive business forward and increase enrollment ● Conduct usability testing and create well-defined specifications and solutions to help customers ● Collaborate with IT and Product teams to develop and maintain specific demos for various sales audiences. Provide training to sales to maximize the effectiveness and efficiency of demos ● Create monthly operating reports and participate in Request for Proposal process for myCigna website ● Collaborate with cross-functional teams (Information Technology, Business, Designers, Creative, Marketing Insights, Vendors) to understand the business requirements and key performance indicators ● Partner with marketing communications to develop marketing collateral and communicate with sales, marketing about new features; trained and experienced with Agile framework of project management ● Reorganized, restructured, and redesigned the internal sales website. Audited data of marketing collateral utilization in order to streamline the database and facilitate more efficient access to materials ● Processed 150 pages of Request for Proposal records to optimize search results and ensure ease of access to information Show less

Yoga Instructor

• Apr 2012 - Mar 2014

Program Manager

• Apr 2007 - Jul 2009

● Assisted teams in strategic recruitment and retention campaign development in different phases; optimized multicultural outreach ● Analyzed campaign results across research studies to evaluate strategy effectiveness; provided recommendations to optimize allocation and integration of inputs; ● Lead investigator meeting of 100 attendees; presented on campaign materials to reach recruitment goal ● Managed translation of website and booklet into 40 local languages resulting in 20 – 25% increase of recruiting subjects Show less

Account Manager

• Jun 2004 - Dec 2005

● Successfully managed account relationships for multinational corporations and cultivated new accounts. ● Customized media campaigns based on client briefs and requirements. ● Liaised with the creative team, suppliers and clients to create highly effective marketing communication plans. ● Assisted the team in creating brand guidelines for an upcoming hotel in Sharjah. ● Successfully managed account relationships for multinational corporations and cultivated new accounts. ● Customized media campaigns based on client briefs and requirements. ● Liaised with the creative team, suppliers and clients to create highly effective marketing communication plans. ● Assisted the team in creating brand guidelines for an upcoming hotel in Sharjah.

Senior Manager

• Nov 2002 - Apr 2004

• Managed a team that organized successful events and also raised sponsorships when required. • Formulated innovative themes and ideas for clients. • Visualized ideas and concepts and implemented them in events and promotion. • Managed hired manpower in large numbers (up 250 people) for various road shows. • Responsible for launching one of the consumer products of American Power Conversion (APC) in 15 cities across India, back to back. ○ Found local resources to help manage the events, including manpower. ○ Led a team of 15-20 people and the entire project resulted in hiring of only Calypso Productions by APC for all future events. Show less

Media Consultant

• Sep 2001 - Sep 2002