Experience

Gameskraft

• India
• Computer Games
• 500 - 600 Employee

• Growth & Marketing

  • Oct 2018 - Present



ClearTax India

• Sr Marketing Manager

  • May 2017 - Sep 2018



Shiprocket Social

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Sr Marketing Manager

  • Jan 2017 - Apr 2017

  Lead performance marketing for Kraftly (B2C) & Kraftly Seller product• Responsible for handling digital marketing campaigns across Facebook Google, Email & Affiliates and optimizing it on CPT, AOV & ROI• Conceptualized & implemented acquisition strategy for Kraftly Seller resulting in achieving highest # monthly sellers with 20% drop in CPA• Increased # seller acquisition through FB from 20% to 55% making it the prime channel of seller acquisition



CloudKare

• Co Founder

  • Jan 2016 - Jan 2017

  Responsible for Product and Sales at CloudKare• Created product framework and road-map for Cloudkare Dr module & launched our go-to-market product in 4 months.• Business Development & Sales: Responsible for developing key sales strategy for onboarding doctors & labs and hiring BDs• Led and trained a team of 6 BDs for acquiring & retaining Drs for Cloudkare Doctor module• Onboarded 11 Doctors & 1 lab for paid subscription of Cloudkare Doctor & Lab module



Facebook

• Software Development
• 700 & Above Employee

• Client Solutions Manager

  • Jan 2015 - Jan 2016

  Managed FB marketing accounts of clients in ecommerce industry• Responsible for building and managing relationships with clients & agency partners.• Developed monthly/quaterly media plans & marketing strategies for ad campaigns for managed clients.• Executed the alpha version of Lead Ad Campaigns with Housing.com & Coverfox resulting in reduction of Cost per Lead by 50% and increase in number of leads by 7 times. See case study here• Developed a Facebook Remarketing strategy for Urban Clap, which led to decrease in 25% CPC and 18% CPA



Zovi.com

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Analyst

  • Jan 2013 - Dec 2014

  • Developed and executed online marketing strategy for Facebook, Google and Email campaigns• Analyzed user-behavior across various categories to optimize CPA as well as to increase the Conversion rate by identifying different targeting audiences. and increased it by 0.4%• Managed monthly budget of Rs 50 Lakh across Facebook and Google campaigns• Responsible for increasing Zovi’s revenue from Facebook Campaigns by 30%. Experience in Google Analytics, Marketing Communications, Google data studio, Paid Media, Media Buying



aXYKno Capital Services Pvt Ltd

• India
• Business Consulting and Services
• 1 - 100 Employee

• Business Analyst

  • Jun 2012 - Dec 2012

  Financial Modeling in terms of detailed financial analysis of coal block including CAPEX , OPEX planning, Debt / Equity proportion, IRR (Project / Equity) calculations, ROCE &ROE calculations, Sensitivity analysis and scenario planning using Macros Excel VBA and R