Pratibha L. Ghosh
General Manager Marketing at GKB Opticals- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Marathi Full professional proficiency
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Sindhi Full professional proficiency
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Bio
Dharam Veer Sood
I met Pratibha during her first week and during our first project together, I knew we had recruited a winner. Pratibha isn't someone who complains about lack of resources. On the contrary, she is extremely resourceful and figures out a way to deliver results. As a marketing manager, she had the right understanding of the region and how her brands needed to be showcased. By far one of the most professional people I have worked with.
Aarti Fernandes
I have had the privilege of working with Pratibha. She is a successful risk-taker. She uses unique ways to determine what the target market needs and has the capability of tweaking her marketing modules accordingly. As a pragmatic leader and a realist, she can grasp ideas in a holistic manner and still pay attention to minor details. Pratibha is known as diligent and personable – two qualities that define her completely. Lastly, she is a creative thinker who possesses a can-do attitude, I recommend her for a marketing position at any organization that chooses to take benefit from her diverse skills.
Dharam Veer Sood
I met Pratibha during her first week and during our first project together, I knew we had recruited a winner. Pratibha isn't someone who complains about lack of resources. On the contrary, she is extremely resourceful and figures out a way to deliver results. As a marketing manager, she had the right understanding of the region and how her brands needed to be showcased. By far one of the most professional people I have worked with.
Aarti Fernandes
I have had the privilege of working with Pratibha. She is a successful risk-taker. She uses unique ways to determine what the target market needs and has the capability of tweaking her marketing modules accordingly. As a pragmatic leader and a realist, she can grasp ideas in a holistic manner and still pay attention to minor details. Pratibha is known as diligent and personable – two qualities that define her completely. Lastly, she is a creative thinker who possesses a can-do attitude, I recommend her for a marketing position at any organization that chooses to take benefit from her diverse skills.
Dharam Veer Sood
I met Pratibha during her first week and during our first project together, I knew we had recruited a winner. Pratibha isn't someone who complains about lack of resources. On the contrary, she is extremely resourceful and figures out a way to deliver results. As a marketing manager, she had the right understanding of the region and how her brands needed to be showcased. By far one of the most professional people I have worked with.
Aarti Fernandes
I have had the privilege of working with Pratibha. She is a successful risk-taker. She uses unique ways to determine what the target market needs and has the capability of tweaking her marketing modules accordingly. As a pragmatic leader and a realist, she can grasp ideas in a holistic manner and still pay attention to minor details. Pratibha is known as diligent and personable – two qualities that define her completely. Lastly, she is a creative thinker who possesses a can-do attitude, I recommend her for a marketing position at any organization that chooses to take benefit from her diverse skills.
Dharam Veer Sood
I met Pratibha during her first week and during our first project together, I knew we had recruited a winner. Pratibha isn't someone who complains about lack of resources. On the contrary, she is extremely resourceful and figures out a way to deliver results. As a marketing manager, she had the right understanding of the region and how her brands needed to be showcased. By far one of the most professional people I have worked with.
Aarti Fernandes
I have had the privilege of working with Pratibha. She is a successful risk-taker. She uses unique ways to determine what the target market needs and has the capability of tweaking her marketing modules accordingly. As a pragmatic leader and a realist, she can grasp ideas in a holistic manner and still pay attention to minor details. Pratibha is known as diligent and personable – two qualities that define her completely. Lastly, she is a creative thinker who possesses a can-do attitude, I recommend her for a marketing position at any organization that chooses to take benefit from her diverse skills.
Experience
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GKB Opticals
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India
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Retail
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100 - 200 Employee
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General Manager Marketing
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Jun 2021 - Present
Head the E-Commerce business. Formulate and execute Omnichannel marketing Strategies. Responsible for budgeting & maximizing marketing dollar. Campaign planning, development andexecuting in every channels. Responsible for post campaign performance analysis. Determine KPIs for marketing & e-comm department and manage the team. Define marketing strategies retail, e-com,social media & PR to support the company’s overall strategies and objectives. Establish brand's tone of voice and identity. Increase the social media presence and engagement for the brand.
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Brand Manager
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Mar 2020 - May 2021
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Jashanmal National Co
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United Arab Emirates
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Retail
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700 & Above Employee
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Marketing Manager
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Apr 2017 - Jan 2019
Jashanmal, a legacy that started with a humble beginning in 1919 is the pioneer of department stores in the Middle East. At Jashanmal, we offer premium, high-quality tableware, cookware, home appliances, quality luggage options, luxurious linen, gifting & more. We house close to 100 internationally desired brands and 30 exclusive brands in the region. Marketing Manager: - Development of integrated marketing and communication strategy with the objective of managing and growing brand equity and market share - Increase brand PR coverage value - Working with commercial teams to develop annual sales and promotional plans to meet top line and bottom line objectives - Monitoring competitor environment including pricing, product innovation, promotions and continuously improvising brand offering to ensure competitive edge - Developing emirate specific campaigns and promotions to support sales as required - Regularly monitoring brand’s standing in the market through brand tracking studies and research projects - Conceptualizing seasonal campaigns. - Creative process management for all design requirements – print and TV campaigns, POS development, in-store communication tools, digital campaigns - Create and implement social media strategy with a focus on Facebook, Instagram and Blogger engagement - ATL, PR and Social Media Agency and other vendor Management. - mall relationship management. - Develop out of the box innovative campaigns to help raise the brand awareness and the footfall at the stores. - Conceptualize, develop and maintain online product website.
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Apparel Group
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United Arab Emirates
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Retail
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700 & Above Employee
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Asst. Marketing Manager
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Nov 2011 - Dec 2016
Working in centralised corporate marking team. Handling brands like Dune, NewYorker, Naturalizer, Kenneth Cole, Cortefiel, Skecher, Shoe Studio with over 112 stores across GCC. Working in sync with the brand team to understand the essence of each brand (brand image), derive the yearly budgets on the basis of the projected sale and accordingly strategize Making plans based on the budget & region’s prominent festivities & events like DSF, DSS, Ramadan Eid etc. Ensuring that the plans approved are executed as seamlessly as possible. Liaising and negotiating for in-mall branding in UAE. Working closely with the regional teams, managing GCC budgets, activities and store launches. Aiding to the seasonal and tactical creative requirements of all the regions Identifying and Associating with events focusing on the right Target Group in order to have a direct customer contact and aid top of the mind recall. NewYorker’s partnership with Ahlan Bollywood, Cortefiel’s association with Cosmo Hottest Bachelor in UAE 2013, Naturalizer’s association with Dubai Arthritis foundation are a few examples of the same. Working on seasonal press launch of the new collections for all the brands. Also responsible for marketing activity for store launches. To highlight a few; Tim Hortons launch, NewYorker brand launch UAE & Qatar, NewYorker Ahlan Bollywood fashion show, Kenneth Cole fashion show at the ITP international women’s day. Sourcing & liaising Vendors for on-ground activations in events. Dealing with event management companies, model agencies, media publications etc.
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Senior Sales Executive
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Oct 2008 - Mar 2011
Ad Space selling for the DSF Shopping Deals Guide 2009. Ad Space selling for the monthly titles Emirates Parent Plus, Aailati (Arabic magazine) and What’s New. Also worked on Emirates Parent Plus Family Directory an annual entity. Events managed like; Emirates Parents Plus Family A’fair April 2009 Emirates Parent Plus Family Fun Fiesta December 2009 Emirates Parent Plus Family A’fair November 2010 These events are held for the families all across UAE for Two - Three days in Dubai.
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Media Executive
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Jul 2008 - Feb 2011
Did Media Planning and Buying for Bin Hendi Group Handling 34 brands under the genre of Apparel, Accessories, Furniture and F&B. Booked Media space in News Paper, Radio Channels and other print media through Neosys software. Liaising for artwork with the creative team in sync with the approvals from the principals and delivering the same to various publishing house before the deadline. Identifying innovative Brand exposures through Ground Events, fashion shows special print innovations (supplements, belly band), PR releases, and BTL job assistance (in store branding, roll up banners, Danglers etc. Apart from handling Bin Hendi account we also served Samsung for all their BTL jobs and Dubai Municipality for their save earth campaign.
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Education
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2005 - 2008
R.D. National College Mumbai
BMM, Mass Media Specialization in Advertising
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