Experience

7Mind GmbH

• Wellness and Fitness Services
• 1 - 100 Employee

• Head of UA and Analytics

  • Mar 2022 - Present

  Berlin, Germany



GrowthChannels

• Marketing And Programmatic Consultant

  • Feb 2020 - Present

  Berlin, Germany Advising clients on Growth and Advertising.



Kolibri Games

• Germany
• Computer Games
• 100 - 200 Employee

• User Acquisition

  • Aug 2020 - Oct 2021

  Berlin, Germany



Ströer Precision X

• Germany
• Advertising Services
• 1 - 100 Employee

• Head of Remarketing and Tech. Solutions

  • Aug 2019 - Dec 2019

  Berlin Area, Germany Tasked with building out a programmatic agency practice including vendor relationships, data partnerships, operations and sales. • On-boarded key vendors • Set up data and supply integrations • Trained Sales and Account Management teams, established processes and on-boarded initial clients



Glispa

• Germany
• Advertising Services
• 1 - 100 Employee

• Head of Retargeting

  • Aug 2018 - Jul 2019

  Berlin Area, Germany Hired to transform a newly acquired technology (DSP) into a profitable business unit, in support of Glispa’s transformation from an affiliate network to a full-stack marketing technology vendor • Structured campaign management processes increasing efficiency • Guided product roadmap, ensuring new features reflected client needs. • Increased new product sales in partnership with heads of sales. • Built a content and lead generation plan in partnership with marketing to increase lead… Show more Hired to transform a newly acquired technology (DSP) into a profitable business unit, in support of Glispa’s transformation from an affiliate network to a full-stack marketing technology vendor • Structured campaign management processes increasing efficiency • Guided product roadmap, ensuring new features reflected client needs. • Increased new product sales in partnership with heads of sales. • Built a content and lead generation plan in partnership with marketing to increase lead generation and quality. • Created the business plan and projections for global growth Show less



AppLift

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Manager, Retargeting

  • Jan 2018 - Jul 2018

  Berlin Area, Germany Led Operations in EMEIA, North and South Americas as well as product evangelism and growth globally. • Responsible for achieving revenue goals from EMEIA and the Americas. • Managed the programmatic sales pipeline and guided the pitching process – creating campaign strategies and applying best practices for different clients to close deals. • Managed data partnerships with Attribution Providers and DMPs. • Managed multiple cross-functional projects in collaboration with BI… Show more Led Operations in EMEIA, North and South Americas as well as product evangelism and growth globally. • Responsible for achieving revenue goals from EMEIA and the Americas. • Managed the programmatic sales pipeline and guided the pitching process – creating campaign strategies and applying best practices for different clients to close deals. • Managed data partnerships with Attribution Providers and DMPs. • Managed multiple cross-functional projects in collaboration with BI, Engineering, Product and Marketing • Managed the customer success and campaign management team including goal setting, appraisals and recruitment

• Senior Manager, Platform Solutions

  • May 2017 - Jul 2018

  Berlin Area, Germany

• Implementation Consultant, Platform Solutions

  • May 2016 - May 2017

  Berlin Area, Germany



SnapShot Studio

• India
• Photography

• Photographer and Marketing Consultant

  • May 2013 - Dec 2014

  Pune Area, India - Consulted clients across multiple sectors on photography needs, branding, marketing and website content - Collaborated with startups in the healthcare and financial data sector to devise their go-to-market strategies



AudienceScience

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager and Team Lead (Account Management Team India)

  • Dec 2011 - Dec 2012

  Pune Area, India Key Responsibilities: 1) Handle a team of 6. Supervise direct reporting staff, monitor/develop team members to maximize potential and performance. 2) Manage daily tasks on the Account Management team in India. Ensure deadlines are met, departmental milestones achieved, productivity goals and quality standards upheld in all team outputs 3) Facilitate communication between the US Sales and India Account Management Team. 4) Manage advertising campaigns for a designated portfolio of… Show more Key Responsibilities: 1) Handle a team of 6. Supervise direct reporting staff, monitor/develop team members to maximize potential and performance. 2) Manage daily tasks on the Account Management team in India. Ensure deadlines are met, departmental milestones achieved, productivity goals and quality standards upheld in all team outputs 3) Facilitate communication between the US Sales and India Account Management Team. 4) Manage advertising campaigns for a designated portfolio of clients. Establish controls for processes/tasks, monitor and measure productivity. 5) Critical evaluation of existing business processes and systems. For each account, perform thorough analysis and identify strategies for meeting campaign objectives and maximizing campaign ROI. 6) Analyze, maintain, adjust, and troubleshoot existing campaigns. 7) Exceeding set department and client performance goals. Synchronize activities with sales executives 8) Utilize internal reporting offerings to proactively provide audience insights to portfolio of clients. 9) Set employee goals and objectives; motivate employees/teams for continued growth. Periodic status reports on team and employee performance and progress 10) Resource assessment, planning, and hiring

• Associate Account Manager (Advertiser Solutions)

  • Mar 2011 - Jan 2012

  Pune Area, India Key Responsibilites : 1) Manage advertising campaigns for a designated portfolio of clients. 2) For each account, perform thorough analysis and identify strategies for meeting campaign objectives and maximizing campaign ROI. 3) Analyze, maintain, adjust, and troubleshoot existing campaigns. 4) Exceeding set department and client performance goals. 5) Synchronize activities with sales executives 6) Utilize internal reporting offerings to proactively provide audience… Show more Key Responsibilites : 1) Manage advertising campaigns for a designated portfolio of clients. 2) For each account, perform thorough analysis and identify strategies for meeting campaign objectives and maximizing campaign ROI. 3) Analyze, maintain, adjust, and troubleshoot existing campaigns. 4) Exceeding set department and client performance goals. 5) Synchronize activities with sales executives 6) Utilize internal reporting offerings to proactively provide audience insights to portfolio of clients.

• Operations Engineer (Client Services)

  • Nov 2009 - Jan 2011

  Pune Area, India Key Responsibilities: 1) Production of various reports and carrying out checks with the goal of optimization of budget allocations and other efficiency metrics. 2) Campaign Evaluation: Transfer of budgets from non-performing targeted groups of users to performing groups of users (target the right audience). 3) Budget Recommendations: Recommending budgets for campaign, so that they show no discrepancies in future. 4) 48-Hour Checks: Verifying that the impressions/clicks captured… Show more Key Responsibilities: 1) Production of various reports and carrying out checks with the goal of optimization of budget allocations and other efficiency metrics. 2) Campaign Evaluation: Transfer of budgets from non-performing targeted groups of users to performing groups of users (target the right audience). 3) Budget Recommendations: Recommending budgets for campaign, so that they show no discrepancies in future. 4) 48-Hour Checks: Verifying that the impressions/clicks captured by our Ad-servers match the corresponding numbers from the advertiser’s web servers. Report discrepancies, if any. 5) Discrepancy Resolution: After reporting the discrepancies, taking the appropriate steps to resolve the discrepancies. 6) Overbilling Checks: Ensuring that billing is accurate and that the campaign hasn’t over delivered the budgeted amount. 7) Report Generation: Generating Weekly/Mid-Month/End of month Reports. 8) Automation of various tasks using VBA in order to improve productivity and efficiency of daily processes. Show less