Prathamesh Desai
Assistant Manager Digital Marketing at General Data P. Limited- Claim this Profile
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Bio
Floriane Perrichon
I have worked with Prathamesh on different projects and I have really enjoyed our work together. I have appreciated not only his professionalism but also his dedication. Indeed, his investment in each project really made working with Prathamesh easy especially as we were on different time zone and very often on tight deadlines. The communication was always very smooth and his expertise in SEO and paid ads made a real difference in reaching our goals and targeting our market segments. Thank you for your great work Prathamesh.
Subodh Dongre
I had the pleasure of working with Prathamesh & I can definitely say that he comes up with a great expertise and a wealth of knowledge in the field of Digital marketing. As a senior team member he consistently shared above and beyond his expertise and has a great problem solving approach. Apart from his technical skills, Prathamesh has some excellent communication and presentation skills which act as a catalyst to his personality. I will highly recommend Prathamesh and wish him luck for his future opportunities and endeavours.
Floriane Perrichon
I have worked with Prathamesh on different projects and I have really enjoyed our work together. I have appreciated not only his professionalism but also his dedication. Indeed, his investment in each project really made working with Prathamesh easy especially as we were on different time zone and very often on tight deadlines. The communication was always very smooth and his expertise in SEO and paid ads made a real difference in reaching our goals and targeting our market segments. Thank you for your great work Prathamesh.
Subodh Dongre
I had the pleasure of working with Prathamesh & I can definitely say that he comes up with a great expertise and a wealth of knowledge in the field of Digital marketing. As a senior team member he consistently shared above and beyond his expertise and has a great problem solving approach. Apart from his technical skills, Prathamesh has some excellent communication and presentation skills which act as a catalyst to his personality. I will highly recommend Prathamesh and wish him luck for his future opportunities and endeavours.
Floriane Perrichon
I have worked with Prathamesh on different projects and I have really enjoyed our work together. I have appreciated not only his professionalism but also his dedication. Indeed, his investment in each project really made working with Prathamesh easy especially as we were on different time zone and very often on tight deadlines. The communication was always very smooth and his expertise in SEO and paid ads made a real difference in reaching our goals and targeting our market segments. Thank you for your great work Prathamesh.
Subodh Dongre
I had the pleasure of working with Prathamesh & I can definitely say that he comes up with a great expertise and a wealth of knowledge in the field of Digital marketing. As a senior team member he consistently shared above and beyond his expertise and has a great problem solving approach. Apart from his technical skills, Prathamesh has some excellent communication and presentation skills which act as a catalyst to his personality. I will highly recommend Prathamesh and wish him luck for his future opportunities and endeavours.
Floriane Perrichon
I have worked with Prathamesh on different projects and I have really enjoyed our work together. I have appreciated not only his professionalism but also his dedication. Indeed, his investment in each project really made working with Prathamesh easy especially as we were on different time zone and very often on tight deadlines. The communication was always very smooth and his expertise in SEO and paid ads made a real difference in reaching our goals and targeting our market segments. Thank you for your great work Prathamesh.
Subodh Dongre
I had the pleasure of working with Prathamesh & I can definitely say that he comes up with a great expertise and a wealth of knowledge in the field of Digital marketing. As a senior team member he consistently shared above and beyond his expertise and has a great problem solving approach. Apart from his technical skills, Prathamesh has some excellent communication and presentation skills which act as a catalyst to his personality. I will highly recommend Prathamesh and wish him luck for his future opportunities and endeavours.
Credentials
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Google Analytics Mastery
Optimize Smart Online TrainingFeb, 2020- Nov, 2024 -
Sales & ROI Accelerator
Optimize Smart Online TrainingDec, 2019- Nov, 2024 -
Marketing on Facebook
LinkedInNov, 2019- Nov, 2024 -
Google My Business Basics
GoogleFeb, 2019- Nov, 2024 -
Advance Digital Marketing Diploma
SoftproDMTI-Digital Marketing Training Institute-since 2009.Jun, 2017- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInAug, 2023- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInAug, 2023- Nov, 2024 -
Google Ads Search
GoogleOct, 2020- Nov, 2024 -
Shopping Ads Certification
GoogleOct, 2020- Nov, 2024 -
Advance Google Analytics
GoogleJun, 2018- Nov, 2024 -
Google Analytics Individual Qualification
GoogleApr, 2019- Nov, 2024 -
Google Ads Fundamentals
GoogleMar, 2019- Nov, 2024 -
Google Ads Mobile Certification
GoogleMar, 2019- Nov, 2024 -
Advanced GA implementation with GTM Certificate
MeasureSchool -
Google Tag Manager Essentials Training Certificate
MeasureSchool
Experience
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General Data P. Limited
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Software Development
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1 - 100 Employee
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Assistant Manager Digital Marketing
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Apr 2022 - Present
Apart from my role as Assistant Manager of Digital Marketing, where I personally managed performance marketing for a Hong Kong-based e-commerce fulfillment company with expertise in marketing automation, my primary responsibility is to create and execute effective digital campaigns that drive revenue growth and maximize ROI, as measured by key performance indicators such as Marketing Qualified Leads (MQL) and Customer Acquisition Cost (CAC).I develop and implement multi-channel strategies across platforms such as Google, Facebook, Instagram, and LinkedIn, with a focus on generating high-quality leads and conversions. Additionally, I work on optimizing the performance of campaigns through A/B testing, bid management, and budget allocation to maximize ROI and reduce CAC.In addition to managing campaigns, I am also responsible for implementing and managing marketing automation workflows to increase efficiency and drive engagement with our target audience. This includes designing and implementing email marketing campaigns, managing lead nurturing programs, and creating automated workflows for customer retention and re-engagement.I am accountable for monitoring and analyzing campaign performance, regularly reporting on key metrics such as CPC, CPA, MQLs, CAC, and ROI, and using this data to continuously optimize campaigns and improve performance. I work closely with the rest of the marketing team to ensure that all campaigns are aligned with the overall marketing strategy and brand guidelines.In my role, I prioritize staying up-to-date with the latest trends and technologies in performance marketing and marketing automation, implementing best practices, and sharing my knowledge with the rest of the team to achieve our MQL and CAC goals. Show less
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Digital Marketing Specialist
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May 2018 - Present
Developing digital marketing strategies: Responsible for developing and executing marketing strategies that align with my client's goals, whether it be to increase brand awareness, generate leads, or drive sales.Overall, my experience working with elite clients from different regions has been an enriching and rewarding experience that has enabled me to develop my communication skills and better serve the needs of my clients.Creating and managing digital campaigns: Responsible for creating and managing digital campaigns across various channels such as social media, email marketing, search engine optimization, pay-per-click advertising, and more. Analyzing data and metrics: Using data and metrics to measure the success of your campaigns, identify areas for improvement, and adjust strategies accordingly.Collaborating with other teams: Working closely with other teams such as creative, content, and development teams to ensure that campaigns are on-brand, visually appealing, and optimized for user experience.High Lights :Throughout my career, I have had the opportunity to work with elite clients from various industries across the globe. This experience has allowed me to develop a strong understanding of the unique needs and expectations of clients from different regions, enabling me to tailor my communication style to effectively collaborate with them.As a skilled communicator, I have been able to establish strong relationships with these elite clients and work collaboratively with them to develop effective demand generation strategies that align with their business objectives. My ability to effectively convey complex ideas and articulate key insights has been instrumental in building trust and maintaining open lines of communication with clients, regardless of their location or background. Show less
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Education
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University of Mumbai
Bachelor of Engineering, Production Engineering
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