Head Of Commercial

• Jan 2022 - Present

Heading distribution division - Versace , Ferragamo, Fendi , Furla , Ted baker , Baume Mercier etc Managing -Saint honore for MENA account Marketing & Communication -• Developing and executing Marketing Strategy for Region for Omni Channels. (EMEA)• Plan and Manage Brand Marketing calendar and Budgets – online and offline.• Managing the Digital & Social Media presence of the brand including but not limited to creating online content defining and rolling out the social media strategy, identifying and rolling out influencer campaigns and engagement activities.• Developing relevant themes, seasons for Marketing Communication, asset creation collateral / POSM production and calculations for end customers promotions.• Responsible for management of strategies, goal-oriented communication process with partners. (PR responsibilities) • Collaborating with cross functional teams – Creative, IT & production Marketing.• Managing Agency partners and micro mange in order to get favorable output within timelines.• Developing trade plans for activations/innovations/re-launches together with country managers and post activity evaluation on country / customer level.• Conceptualize and design multi-channel marketing campaigns. Brand Management, Business development & Licensee management• Establish and maintain brand & client-wise budgets. (Achieved in 2018, 2019 & 2021 YTD) .• Develop relationship with clients and maintain continuous alignment on performance.• Implement pricing strategies and monitor P&L, Gross margin.• Oversee resupplies & replenishment for all customers on fortnight basis.• Focusing on sales to stock ratio of market – Maintaining stock cover to 5-6 months max.• Controlling ageing of warehouse maintain aged stocks to ~8%.• Preparing sales forecast for placing orders to supplier – 8 months advance launch & distribution planning.• Brand communication strategy using variety of media. Show less

Heading Distribution Division & Brand Marketing Manager

• Jan 2020 - Feb 2022

Heading distribution division - Versace , Ferragamo, Fendi , Furla , Ted baker , Baume Mercier etc Managing -Saint honore for MENA account Marketing & Communication -• Developing and executing Marketing Strategy for Region for Omni Channels. (EMEA)• Plan and Manage Brand Marketing calendar and Budgets – online and offline.• Managing the Digital & Social Media presence of the brand including but not limited to creating online content defining and rolling out the social media strategy, identifying and rolling out influencer campaigns and engagement activities.• Developing relevant themes, seasons for Marketing Communication, asset creation collateral / POSM production and calculations for end customers promotions.• Responsible for management of strategies, goal-oriented communication process with partners. (PR responsibilities) • Collaborating with cross functional teams – Creative, IT & production Marketing.• Managing Agency partners and micro mange in order to get favorable output within timelines.• Developing trade plans for activations/innovations/re-launches together with country managers and post activity evaluation on country / customer level.• Conceptualize and design multi-channel marketing campaigns. Brand Management, Business development & Licensee management• Establish and maintain brand & client-wise budgets. (Achieved in 2018, 2019 & 2021 YTD) .• Develop relationship with clients and maintain continuous alignment on performance.• Implement pricing strategies and monitor P&L, Gross margin.• Oversee resupplies & replenishment for all customers on fortnight basis.• Focusing on sales to stock ratio of market – Maintaining stock cover to 5-6 months max.• Controlling ageing of warehouse maintain aged stocks to ~8%.• Preparing sales forecast for placing orders to supplier – 8 months advance launch & distribution planning.• Brand communication strategy using variety of media. Show less

Brand Manager

• May 2017 - Jan 2020

Brand Management & Marketing ofleading watch & Accessories brand -Aigner . Provided end-to-end leadership–from new product development up to final marketingcommunication.Participates on a cross-functional team to develop new products following the process,including analyzing information to help set the sales forecast.Analyzes consumer trends and information, and categories to help identify productcategories to enter as future sources of growth.Analyzes consumer, category, competition, and channel/customer as part of a situationPreparation of launch plan , brand plan, Marketing Strategy, Quarterly promotional inputs.Keep up to date with the market trends and new developments utilizing information forbusiness improvement.Recommend activation plans (promotions, events, shelf layouts etc.) and local pricing.Overseeing a team of commercial team , recommend SKU assortment.Involved in supply chain management & event coordination of the brands.Placing orders for the brands, controlling the distribution of goods.Organizing appropriate advertising for the concerned brands & Promotions of E-commerce sales for the brands with 3rd party customers.Managing relations with all major 3rd party e-commerce websites in theRegion such as Amazon.ae, Noon.com, Namshi.com, Sivvi.com etc.Managing the financials of the business, creating projections, andEndeavoring to achieve monthly targets for each platform.Supporting, planning and executing integrated marketing plans and 360°Digital campaigns. Show less

Assistant Brand Manager

• Nov 2014 - Apr 2017

Handled portfolio of key brands at Rivoli Group which includes Mido , Gucci ,Hamilton ,Certina & Junghans . Previously led sales and brand initiatives for Omega , Calvin Klein etc . My major responsibilities included and are not restricted to: Responsible for buying/ordering, sales forecasting, reviewing OTB plans.Analyzing sales figures and forecasting future sales volumes to maximize profits.Responsible for executing Advertisement & Promotion for the respective brands.Responsible for the development of new business opportunities including analysis of potential markets & brands.Analysis on core merchandise and ensuring the right brand assortment to maximize the sell out.Responsible for the wholesale and travel retail business and fortify the brands in terms of Sales, stock and visual merchandising. Pricing analysis based on SRP pricing and discounts structure. (Feasible against European/ China market)Monthly analysis on discount structure for noncore products in order to maintain the margin.Provide training to retail staff and wholesalers on the brand history, values and product information. Enduring communications with brand principles on brand performance, distribution and marketing plans. Reviewing import commitments against sales, POS performances and brand evolution every quarter/monthly to take corrective actions.Educate/Tutor staff in client culture, operational needs/methods and strategic techniques needed to close the sale.Regular market visits to ensure retail hygiene and perfect visual & product merchandising Show less

Brand Executive

• Apr 2013 - Nov 2014

Company Project

• Mar 2013 - Apr 2013

SOLAR ENERGY UTILIZATION TRENDS IN RESIDENTIAL AND COMMERCIAL REAL ESTATE, DUBAI Conducted research for AECOM on following aspects: • Available & suitable solar technology • Existing & prospective solar energy usage • Scope of market entry • Opportunity gap analysis • Existing solar energy players in the market SOLAR ENERGY UTILIZATION TRENDS IN RESIDENTIAL AND COMMERCIAL REAL ESTATE, DUBAI Conducted research for AECOM on following aspects: • Available & suitable solar technology • Existing & prospective solar energy usage • Scope of market entry • Opportunity gap analysis • Existing solar energy players in the market

Management Trainee

• May 2012 - Jul 2012

BRAND & SOCIAL MEDIA RESEARCH ON ESSAR AND COMPARISON WITH BENCHMARKED COMPANIES: Corporate Brand Management Team (I) Research and analysed the brand position strategies of benchmarked companies. Identified successful & promotional brand campaigns. Proposed marketing initiatives to ESSAR on the basis of the findings. Brand Positioning analysis & Report on execution strategies for ESSAR Group. (II) Analysis on social media marketing strategies of ESSAR. Comparison of social media sites with the benchmarked companies. Study of internal communication and its integration with the official sites and social media. Show less

Internship

• May 2009 - Jul 2009

Graduation Major Training - Corporate Responsibilities: Monitoring of Uninterruptible Power Supply. Testing alternating current supply in UPS. Handling a wide window of input distortion, including power from backup generators. Testing of stack up performance of UPS. Graduation Major Training - Corporate Responsibilities: Monitoring of Uninterruptible Power Supply. Testing alternating current supply in UPS. Handling a wide window of input distortion, including power from backup generators. Testing of stack up performance of UPS.