Growth Marketing Manager

• Jul 2022 - Present

Responsible for creating and executing effective marketing strategies to attract, engage and convert potential customers into paying users. - Managing the company's paid media channels such as Google Ads, Facebook Ads, LinkedIn Ads and other online advertising platforms. I develop and execute digital marketing campaigns, select target audiences, track performance metrics and optimize campaigns. - Conduct market research to identify customer segments, analyze competition and determine the most effective advertising channels. I also work with our content team to create compelling ad copies, images and videos that capture the attention of potential customers. I regularly monitor campaign performance and adjust bids, budgets and targeting to improve ROI. - Helped optimize organic inbound customer acquisition. By conducting keyword research and implementing SEO best practices, we have been able to improve our website's search engine rankings and drive more organic traffic to our site. Show less

Senior Analyst - Performance Marketing

• Sep 2021 - Mar 2022

- By implementing data-driven optimizations, I was able to improve our click-through rates (CTR) and conversion rates (CR), resulting in a significant increase in revenue. - Focused on optimising for customer acquisition cost (CAC). By analyzing our campaigns and optimizing our targeting and messaging, I was able to lower our CAC by 25% while maintaining a high level of quality in our customer acquisition efforts. - In addition to digital advertising, I also worked closely with our product and engineering teams to implement website and app optimizations that improved our user experience and drove higher engagement rates. By conducting A/B testing and user research, we were able to identify key pain points and optimize our user flows, resulting in a 15% increase in user engagement. - I also implemented robust reporting and analysis frameworks to track and report on our key metrics in real-time. By utilizing data visualization tools and dashboards, I was able to provide our executive team with timely insights that informed our business decisions. Show less

Paid Media Specialist

• Oct 2020 - Sep 2021

- Helped reduce campaign costs by 15% through bidding and spend optimizations. - Worked on and gained experience in running paid campaigns on advertising platforms such as Facebook, YouTube, Google, Amazon, Twitter, LinkedIn, Snapchat and MSAN. - Created custom Excel report formats to provide detailed insights to the client (Power Pivot). This helped partially automate the reporting process, which lead to an overall 40% reduction in reporting time. - Helped establish a 1:4 ROAS benchmark for a client by implementing the use of more optimised branded content in the paid ads and increasing bids on branded keywords. - Helped manage $1M+ monthly ad budget with the client account manager for a US based mortgage company. - Built tracking tags using DCM for various clients in the retail, finance and travel categories. Managed more the 100+ tags. Show less

Affiliate Marketing Specialist

• Aug 2018 - Aug 2020

- Worked with clients in various verticals (travel, retail and B2B), such as Symantec, Staples, GAP, OnePlus and Expedia. - Helped improve the reporting format by using searchlight intelligence, incorporating data from various reliable sources and providing the client with robust performance data. Received multiple recognitions for providing detailed insights to clients. - Played a key role in onboarding Expedia and Hotels.com for the Europe, EMEA and APAC regions. Tasks ranged from handling the gathering and exchange of data from the current programme and sharing it with the account teams, account integration, migration of the client’s current partners onto our platform, helped with workflow management and delegated tasks to six other analysts and reported directly to my manager. - Recognised with an award for being the top collaborator by the director of operations in India, by displaying key leadership skills in the company. Show less

Market Research Associate

• Apr 2017 - Jul 2018