Digital Strategist

• Jul 2023 - Present

Consultant

• Oct 2021 - Jul 2023

Brand Manager

• Jan 2018 - Aug 2021

• Strategizing, planning, implementing and optimisation of data driven high performing paid media campaigns to align with media plans and other digital tactics while managing budget allocations and bid parameters to deliver the most efficient results. •Creating, implementing, and delivering creative social media and paid ad campaigns and strategies in line with the current overall marketing strategy. •Management and optimization of content across Social Media Platforms and Website •Monitoring and analysing of website performance through Analytics, Site Improvement & Google Search Console across website Prioritization of new web developments and functionality, working collaboratively with Digital Marketing Leads across the business •Working closely with design team, clients and media owner for a input on assets that aligns with brand guidelines and campaign that matches recent trends to ensure the highest standard of innovation and delivery •Review of customer journey mapping on digital channels, defining key customer pain points, enabling the continual process of improvement for a payment. •Tracking, analyzing and summarizing campaign results, reports and progress. Show less

Associate Brand Manager

• May 2016 - Jan 2018

• Brand Management for Hospitals, Educational Institutes, Liquor Brands, Hotels, Clubs, Apparel Brands etc • Creating, implementing, and delivering creative social media and paid ad campaigns in line with the current overall marketing strategy. • Branding, packaging and developing thematic strategies for successful business growth and development • Developed a social media calendar which resulted in growth and engagement • Monitored social media advertising campaigns and tracked performance via a monthly analytics report • Running successful and result driven ad campaigns • Designed and maintained client websites, monthly newsletters, social media content and presentations decks • Working closely with design team, clients and media owner for a input on assets that aligns with brand guidelines and campaign that matches recent trends to ensure the highest standard of innovation and delivery •Tracking, analyzing and summarizing campaign results, reports and progress. • Creative thinker through brain storming with new ideas for business development Show less

Internship

• May 2015 - Jun 2015

Global Internship Program - Team Leader

• 2013 - 2014