Experience

Tree Design

• India
• Design
• 1 - 100 Employee

• Senior Brand Consultant

  • Sep 2022 - Present

  Brand: Mondelez Cadbury (eCommerce, ATL & Digital) Brand: Mondelez Cadbury (eCommerce, ATL & Digital)



OYE! Rickshaw

• India
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Brand marketing manager

  • Jul 2021 - Jul 2022

  Job profile: • Develop and execute brand marketing strategy and calendar with close collaboration with the Demand team • Help develop the Brand Positioning for Oye Rickshaw and manage the project from end-to-end. • Manage internal and external agencies to design and implement ATL (TV, Radio, Outdoor), BTL (point of sale, partner channels, ambient media) and digital media campaigns as per business needs • Manage our Social Media accounts to create a holistic strategy that grows the brand consistently. • Develop and manage a Brand Calendar aligned with business priorities (events, partnerships, and seasonal moments) and deliver relevant campaigns or activations. • Build and maintain strong working relationships with other departments like Product, Technology, Sales and Operations. Show less



ViridianRED

• India
• Real Estate
• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2019 - Aug 2020

  Job profile: • Driving strategic direction and operational implementation of the marketing plan for business • Product Development - Catering to market sustainability & product differentiation from competitors in consultation with other functional departments • Reach Expansion - Development of comprehensive road map of market penetration • Agencies Management - Ensure effective management of agencies & efficient relationship & successful vendor management. • Media Planning & Implementation - Phasing & allocation • Collateral Development - Briefing & finalization of all marketing collateral & timely information on campaigns • Cultivate relationships with key business journalist & influences in national & trade publications & industry associations, key bodies / influences in entrepreneurial ecosystem • Blog & Social Media Management - Planning & Control Show less



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Apr 2016 - May 2019

  Brands Managed: Keventers (FMCG), Oriflame, Paramount cosmetics, Orissa Tourism, Tansen Pan Masala (DS Group), Telenor India (Telecom ) Job profile: • Understanding and exploring brand development opportunities • Planning communication and Promotional strategies • Client-Agency relationship building • Managing ATL and BTL campaigns • Supervising subordinates and work towards their training and learning • Overseeing revenue opportunities by proactive ideas • Ensuring smooth finance processes • Supervising Photoshoots, TVC and Radio production • Work on new pitches to develop business for the organization Show less



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Project Manager

  • Jun 2011 - Feb 2016

  Brands Managed: Videocon (Home Appliances), Dabur Chyawanprash, Greenlam, LivGuard (Batteries, Stabilizer, Mobile Accessories) Job Profile: Regular Interacting with the client to understand the marketing opportunities and planning communication and promotion strategies accordingly. Serving as primary liaison between agency and client’s marketing team, defining client requirements to internal teams and build communication strategies and campaigns, coordinating with various internal departments like creative, planning, studio and vendors like Production houses, photographers, printers etc., supervising account billing and timely release of campaigns. Show less



Contract India

• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Sep 2008 - Jun 2011

  Brands Maaaged: NIIT and JK Tyre Job Profile: Regular Interacting with the client to understand the marketing challenges of the brand and planning communication and promotion strategies accordingly. Writing creative briefs guiding the internal teams to build campaigns, coordinating with various internal departments like creative, planning, studio etc. vendors management like Production houses, photographers, printers etc., supervising timely release of campaigns. Brands Maaaged: NIIT and JK Tyre Job Profile: Regular Interacting with the client to understand the marketing challenges of the brand and planning communication and promotion strategies accordingly. Writing creative briefs guiding the internal teams to build campaigns, coordinating with various internal departments like creative, planning, studio etc. vendors management like Production houses, photographers, printers etc., supervising timely release of campaigns.