Brand Manager

• Mar 2023 - Present

Leading the Home & Family and Arts & Crafts portfolios Leading the Home & Family and Arts & Crafts portfolios

Senior Brand Manager

• May 2022 - Mar 2023

• Produce daily, weekly and monthly reporting for the brand • Analyze Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to determine why certain products are trending up or down, and clearly articulate observations • Develop strategies to increase sales, reduce costs and improve conversion rates via price optimization, PPC, packaging/inserts, coupons and deals, customer communications, creative, removing unprofitable products and other tactics • Day-to-day maintenance of product listings on Amazon. This includes: best seller tags, monitoring metrics shifts, understanding market trends, changing customer profiles, demographics, competitive landscape, pricing changes, liaising with offshore customer service teams, and inventory monitoring • Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion • Coordinate with the supply chain team to ensure products are always in stock, are of premium quality, have updated packaging all required certifications Show less

Head of Customer Success

• Jun 2021 - Mar 2022

Amazon Expert & Customer Success Manager

• Jul 2020 - Jun 2021

• Serve as Account Manager for DataHawk's key accounts, thereby helping some of the biggest brands in the world win on Amazon• Offer strategic insights to clients, helping them improve their visibility (both Organic & Paid), Market Share, and optimize their Amazon strategy• Build and deepen client success through onboarding, training, and account management• Demonstrate the value of our platform to new and existing clients, build alignment, drive adoption and implement playbooks to deliver target performance metrics (adoption, expansion, and renewals)• Anticipate, communicate and coordinate new customer needs and/or product enhancements that will help both the client and DataHawk improve• Work closely with our Product, UX and Sales teams to ensure DataHawk is capturing friction points and issues, so as to deliver products our clients love, value and recommend to others• Provide weekly updates and insights to the CEO on client engagement, usage, health, feedback, and potential growth opportunities• Contribute to establishing the DataHawk brand as a trusted and loved platform in the eCommerce space by producing podcasts, webinars and blog articles Show less

Executive Assistant To Chief Executive Officer

• Oct 2011 - Jan 2019

Analytics & Strategy: • Liaisoned with Account Managers at all of 123Stores’ online retail channels (Amazon.com, Rakuten.com, eBay, BestBuy), to determine potential areas for growth in terms of SKUs, brands, pricing, promotions, resulting in 123Stores becoming a 'Top Seller' across all channels • Charted the company’s long term strategy for growth by answering big-picture questions, both individually and by collaborating with Senior Leadership, resulting in a CAGR of 80%+ Project Management: • Served as the primary interface between Software Engineers and Business Heads, by turning business requirements into detailed specs to facilitate software development • Designed workflows, created and tested new tools, and engaged in change-management • Identified opportunities for operational improvement, cost reduction, and systems enhancement CRM: • Managed the CRM Team of over 20 employees • Collaborated with the CEO and Software Engineering, to ideate & build 123Stores’ proprietary CRM solution, reducing the Average Handling Time for customer queries from over 8 hours to under 2 hours • Devised an automated feedback solicitation system, raising 123Stores’ Positive Customer Rating from 86% to 98% across all retail channels (Amazon.com, eBay.cm, Rakuten.com, BestBuy.com) Show less

Co-Owner

• Oct 2014 - Feb 2016

• Oversaw myriad aspects like Eggytarrian's concept, market positioning, vendor relationships, food trials, menu, interiors, social media marketing • Winner of 2015's 'Most Innovative Eatery in Calcutta' award • Sold personal stake with an ROI of 160% • Oversaw myriad aspects like Eggytarrian's concept, market positioning, vendor relationships, food trials, menu, interiors, social media marketing • Winner of 2015's 'Most Innovative Eatery in Calcutta' award • Sold personal stake with an ROI of 160%

Store Manager

• May 2009 - Sep 2011

I worked at EDC Sales during the summers while in college. Picked up valuable work ethic. Duties involved: Instruct staff on how to handle difficult and complicated sales. Respond to customer enquiries and complaints. Stock inventory and reorder when inventory of apparel drops to a specified level. I worked at EDC Sales during the summers while in college. Picked up valuable work ethic. Duties involved: Instruct staff on how to handle difficult and complicated sales. Respond to customer enquiries and complaints. Stock inventory and reorder when inventory of apparel drops to a specified level.