Prateeba P.
Senior Graphic Designer (Contract) at Page Two- Claim this Profile
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Bio
Experience
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Page Two
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Graphic Designer (Contract)
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Apr 2019 - Present
I’m a freelance/contract designer for PageTwo Books, a Canadian book publishing company based in Vancouver, Canada. I design for a wide range of print and digital designs for their in-house team as well as PageTwo authors. Print and digital work includes book cover, arc cover, typesetting, illustrations, social content curation, social media banners, paid ads, basic animation, 3D mockups, podcast audiograms, postcards, sell sheet, image editing for print, internal and external marketing communications for PageTwo and their authors across all channels.Collaborate with the creative director, designers, copywriter, and project manager to develop a consistent design for each publication category. Mentor new marketing hire and interact with authors by sending proofs and overseeing changes and requirements. In addition, I worked with PageTwo authors; Liane Davey and Tammy Heermann directly to create print, web UX/UI design and digital campaign collateral for their book launch in Toronto.
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Graphic Designer (Full Time)
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Jan 2018 - Apr 2019
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Sr. Graphic Designer/ Art Direction
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Sep 2013 - Present
Develop and execute design for a wide range of print and digital designs:• Logo design and branding system for start-ups and small business• Print publication, non-fiction book covers and editorial designs• Print design, poster, and infographic for sales and marketing team• Custom illustrations, and iconography for web and mobile• Create digital banners and paid ads to boost their business on social media platform• Create art direction and photoshoot direction for overall look & feel• Manage print production, oversee client’s budget and interact with suppliers• Provide basic 2D animation service, photo touch-up and video editing.• Collaborate with clients and their teams to develop strategic content and achieve their project goals and objectives.Clients: Under The GUI, PixelPAD, 3COze, Transatlantic Agency, Asia Pacific Foundation of Canada, Botsmith, Global Foundation of Canada, YouCount.ca, GenXys Heath Care System, Tammy Heermann and many more.
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Purdys Chocolatier
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Canada
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Retail
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200 - 300 Employee
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Graphic Designer
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Mar 2021 - Dec 2022
As an in-house Graphic Designer, I develop creative direction and design execution within Purdys brand standards for year-round and seasonal packaging as well as sub brands and product category designs. Print and digital work includes signage, campaigns, illustrations, story-boarding, e-commerce assets, landing page design compliance with WCAG standards, email UI, social media campaign, paid ads, basic animation, photoshoot direction, pr mailers, pitch deck, sales collateral, internal and external marketing designs for online and retail shops. Including physical sample approval, print ready files approval, brand guidelines, print production, shelf talkers, barcodes, tags, labels, chocolate mould, and many more.Collaborate with the VP of marketing, copywriter, merchandising team, design team, photographer, videographer, social media coordinator, e-commerce team, web developer, sales team, project manager and key stakeholders to achieve project goals and measurable key results.Manage project management, provide constructive feedback, and mentor new design hires to ensure brand consistency across all platforms. Interact with customer by sending proofs and overseeing clients' changes and requirements. Communicating with suppliers regarding material quotes and print production.
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Machobear Studios Inc
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Canada
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Technology, Information and Media
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1 - 100 Employee
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Graphic Designer
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Apr 2019 - Mar 2021
As an in-house Graphic Designer, I designed and executed print and digital design, including infographic, iconography, UX/UI designs, storyboards, paid ads, campaigns and marketing collateral for liv.rent—a rental platform across Canada. Produced informative design assets for the app and website within the brand standards. Collaborated with in-house illustrator, animation, social media coordinator, web and app developers, sales team and project manager to execute sales and marketing collateral designs.In addition, I developed print and digital designs for their parent company, Liv Design Studios an award-winning interior design studio, and collaborated with team to develop a branding system for Concord Pacific, Canada’s largest community builder, as well as other real estate marketing collateral.
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LIV Design Studio
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Canada
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Design
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1 - 100 Employee
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Graphic Designer
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Apr 2019 - Mar 2021
As an in-house Graphic Designer, I designed and executed in-house print and digital marketing collateral for Liv Design Studios, an award-winning interior design studio with a strong focus on interior design. Collaborated with their in-house interior designers, 3D visualization generalist, and project managers.Produced marketing collateral for IDS Vancouver 2019 and 2020 event. Adapted the overall brand aesthetic created by the IDS Vancouver team and created an illustrated maps for micro-events that took place across the town which were featured in the IDS 360° series.
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Asia Pacific Foundation of Canada
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Canada
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Think Tanks
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1 - 100 Employee
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Graphic Designer
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Jan 2017 - Dec 2017
Designed research-based publication, annual reports, pitch deck design, infographic, proposal, signages, web assets, photo editing, print and digital marketing collateral.Managed in-house print production, provided support in event planning, and produced design to enhance social engagement. Collaborated with Communication Manager, in-house research team, project managers, and event planner.Developed and executed design for events; Asian Business Leader Advisory Council (ABLAC) in Vancouver, and APEC Business Advisory Council in Toronto.
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Emily Carr University of Art and Design
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Canada
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Higher Education
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200 - 300 Employee
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Graphic Designer (Current Issue 06)
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Jan 2015 - Apr 2015
Current Design Research Journal is a multi-platform design journal that showcases creative, practice-based, and applied research. Collaborated with a team of in-class designers, art directors, illustrators, photographers, and copy editors in designing spread layout ideation for multiple authors in a form of print publication and a digital e-book. Current Design Research Journal is a multi-platform design journal that showcases creative, practice-based, and applied research. Collaborated with a team of in-class designers, art directors, illustrators, photographers, and copy editors in designing spread layout ideation for multiple authors in a form of print publication and a digital e-book.
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Junior Graphic Designer
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Jun 2012 - Aug 2012
Developed and collaborated with the Creative Director in designing brand identity, packaging design, web assets, illustrations, 2D animation, product photography, photo retouch, basic HTML/CSS, print and digital marketing collaterals Developed and collaborated with the Creative Director in designing brand identity, packaging design, web assets, illustrations, 2D animation, product photography, photo retouch, basic HTML/CSS, print and digital marketing collaterals
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Education
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Emily Carr University of Art and Design
Bachelor’s Degree, Communication Design -
Limkokwing University of Creative Technology
Diploma, Graphic Design Technology