Pratap Singh
Affiliate Manager - MEA at Optimise- Claim this Profile
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Bio
Experience
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Optimise
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Affiliate Manager - MEA
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Mar 2019 - Present
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TheMobiAdz
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India
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Advertising Services
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1 - 100 Employee
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Manager in Affiliate Marketing
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Oct 2016 - Mar 2019
• Creating financial goals for the affiliate platform and define forecasts for future along with executing campaign structure and plan based on merchandising strategy as well as profitability plans. • Improve the quality of the Affiliate Channel with rigorous analysis on various parameters. • Strong analysis of campaigns by means of creating various reports and analyzing it using Analytical tools like Google Analytics and other tools like MS- Excel to measure the performance of the… Show more • Creating financial goals for the affiliate platform and define forecasts for future along with executing campaign structure and plan based on merchandising strategy as well as profitability plans. • Improve the quality of the Affiliate Channel with rigorous analysis on various parameters. • Strong analysis of campaigns by means of creating various reports and analyzing it using Analytical tools like Google Analytics and other tools like MS- Excel to measure the performance of the campaigns. • Measure and analyze performance of marketing campaigns against parameters like ROI and KPIs. • Keep track of affiliate sales and pay affiliates in a timely manner with monitoring and reporting on competitors’ affiliate campaigns and promotions. • Identifying and recruiting new affiliates and managing existing ones to increase business for the company and supporting them with various innovative campaigns. • Conceptualizing and executing CPC/CPS/CPV/CPL campaigns, Online Deals & Promotions, Coupons analysis and setting affiliate step in content Marketing. • Managing affiliate businesses through direct publishers and affiliate networks to increase traffic, transactions, brand presence & growth. Show less • Creating financial goals for the affiliate platform and define forecasts for future along with executing campaign structure and plan based on merchandising strategy as well as profitability plans. • Improve the quality of the Affiliate Channel with rigorous analysis on various parameters. • Strong analysis of campaigns by means of creating various reports and analyzing it using Analytical tools like Google Analytics and other tools like MS- Excel to measure the performance of the… Show more • Creating financial goals for the affiliate platform and define forecasts for future along with executing campaign structure and plan based on merchandising strategy as well as profitability plans. • Improve the quality of the Affiliate Channel with rigorous analysis on various parameters. • Strong analysis of campaigns by means of creating various reports and analyzing it using Analytical tools like Google Analytics and other tools like MS- Excel to measure the performance of the campaigns. • Measure and analyze performance of marketing campaigns against parameters like ROI and KPIs. • Keep track of affiliate sales and pay affiliates in a timely manner with monitoring and reporting on competitors’ affiliate campaigns and promotions. • Identifying and recruiting new affiliates and managing existing ones to increase business for the company and supporting them with various innovative campaigns. • Conceptualizing and executing CPC/CPS/CPV/CPL campaigns, Online Deals & Promotions, Coupons analysis and setting affiliate step in content Marketing. • Managing affiliate businesses through direct publishers and affiliate networks to increase traffic, transactions, brand presence & growth. Show less
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TrooTrac Media Pvt. Ltd.
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India
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Advertising Services
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1 - 100 Employee
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Assistant Manager - Online Marketing
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Nov 2013 - Oct 2016
Heading end-to-end delivery on E-commerce business vertical for 50+ Brands like Myntra, Jabong, Snapdeal, HomeShop18, Dealskart etc. Managing the affiliate business which is through direct publishers or through affiliate networks to increase traffic, transactions & brand presence. Running online campaigns like exciting deals, special offers and promotional activities, etc. for improving affiliate and alliance business with effective ROI. Creating new alliances and managing existing… Show more Heading end-to-end delivery on E-commerce business vertical for 50+ Brands like Myntra, Jabong, Snapdeal, HomeShop18, Dealskart etc. Managing the affiliate business which is through direct publishers or through affiliate networks to increase traffic, transactions & brand presence. Running online campaigns like exciting deals, special offers and promotional activities, etc. for improving affiliate and alliance business with effective ROI. Creating new alliances and managing existing ones to increase business for the company. Creating and implementing monthly marketing plan for affiliates and alliances. Strong analysis of campaigns using tools like Google Analytics & MS Excel to measure the performance of the campaigns and optimize them efficiently. Devising strategies to drive online traffic to our client’s websites. Tracking conversion rates and making improvements to achieve the goals. Developing and managing digital marketing campaigns. Preparing Daily, Weekly & Monthly Reports. Analysis of the data &. Monitoring Preparing Month End MIS Online Data updating Making Productivity Reports Everyday. Show less Heading end-to-end delivery on E-commerce business vertical for 50+ Brands like Myntra, Jabong, Snapdeal, HomeShop18, Dealskart etc. Managing the affiliate business which is through direct publishers or through affiliate networks to increase traffic, transactions & brand presence. Running online campaigns like exciting deals, special offers and promotional activities, etc. for improving affiliate and alliance business with effective ROI. Creating new alliances and managing existing… Show more Heading end-to-end delivery on E-commerce business vertical for 50+ Brands like Myntra, Jabong, Snapdeal, HomeShop18, Dealskart etc. Managing the affiliate business which is through direct publishers or through affiliate networks to increase traffic, transactions & brand presence. Running online campaigns like exciting deals, special offers and promotional activities, etc. for improving affiliate and alliance business with effective ROI. Creating new alliances and managing existing ones to increase business for the company. Creating and implementing monthly marketing plan for affiliates and alliances. Strong analysis of campaigns using tools like Google Analytics & MS Excel to measure the performance of the campaigns and optimize them efficiently. Devising strategies to drive online traffic to our client’s websites. Tracking conversion rates and making improvements to achieve the goals. Developing and managing digital marketing campaigns. Preparing Daily, Weekly & Monthly Reports. Analysis of the data &. Monitoring Preparing Month End MIS Online Data updating Making Productivity Reports Everyday. Show less
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Canvera Digital Technologies Pvt Ltd
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India
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Technology, Information and Internet
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500 - 600 Employee
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MIS Executive
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Jun 2013 - Nov 2013
Preparing Month End MIS Online Data updating Data Perfecting on Excel Making Attendances Report Preparing Month End MIS Online Data updating Data Perfecting on Excel Making Attendances Report
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SunTec India
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India
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IT Services and IT Consulting
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700 & Above Employee
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Proses Associate
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Nov 2011 - Jun 2013
Web Search & PDF Work Product listing for Amazonn HTML Web Search & PDF Work Product listing for Amazonn HTML
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Education
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Delhi University
Bachelor's degree, B A Political Science Honours Delhi University