Experience

Booksy

• United States
• IT Services and IT Consulting
• 400 - 500 Employee

• Growth

  • Jun 2023 - 7 months

  Booksy is the world's *largest* Beauty Booking marketplace and enables online appointment bookings for over 23 Million hairstylists, nail artists, barbers, and more. Booksy enables over 150M appointments each year across the US, UK, Spain, Poland, and beyond.



Airframe Labs

• Marketing Services
• 1 - 100 Employee

• CEO

  • Feb 2023 - 11 months

  We are a marketing/revenue strategy firm, specializing in growth-stage startups. We are hands-on, data-driven, and act as an extension of your in-house marketing team. Current and past clients include: Twilio, Booksy, Scribd, Coding Dojo (acq. by Colorado Tech), MIRROR (acq. by Lululemon), Pencil, Interview Kickstart, Dataquest, XetHub, and many more. So what sets us apart? A story: The Wright brothers succeeded, where other teams with more experience and resources… Show more We are a marketing/revenue strategy firm, specializing in growth-stage startups. We are hands-on, data-driven, and act as an extension of your in-house marketing team. Current and past clients include: Twilio, Booksy, Scribd, Coding Dojo (acq. by Colorado Tech), MIRROR (acq. by Lululemon), Pencil, Interview Kickstart, Dataquest, XetHub, and many more. So what sets us apart? A story: The Wright brothers succeeded, where other teams with more experience and resources failed. What did they do differently? They shortened the speed of iteration. While other teams took months between tests, the Wright brothers took days, allowing them to learn faster. Today we call this Boyd's Law of Iteration: speed of iteration beats quality of iteration. I'm a 5-time head of marketing. Thanks to Boyd's law, I've had more opportunities to iterate on my operating system for growth than most. I offer startups a proven framework that enables rapid experimentation, iteration, and scale. This framework has helped me consistently 3X, 5X, and 10X revenue at startup after startup, across stages and industries. Show less


XetHub
• United States
• Software Development
• 1 - 100 Employee
• Fractional CMO

  • Nov 2022 - 1 year 2 months


Multiple Companies

• 100 - 200 Employee

• Advisor and/or Revenue Strategy Consultant

  • Dec 2018 - 5 years 1 month

  New York, New York, United States Helping startups in a formal advisor capacity and/or providing marketing strategy and marketing consulting services, including: Twilio Segment ($29B valuation) MIRROR (acquired by Lululemon for $500M) Coding Dojo - Growth Stage Pencil - Seed Stage Interview Kickstart - Growth Growth stage company in FinTech



Pencil

• Portugal
• Retail Art Supplies
• 1 - 100 Employee

• Sales and Marketing Advisor [Consultant]

  • Dec 2020 - 3 years 1 month

  Pencil is an online collaboration app for teaching, like Zoom but tailor-made for online education. Founded by alumni of Facebook and Google, Pencil was recently accepted into Y Combinator and selected as one of the top 10 out of 200+ companies in ASU GSV's startup competition.



Coding Dojo

• United States
• Professional Training and Coaching
• 400 - 500 Employee

• Fractional CMO

  • May 2020 - Jun 2023

  Coding Dojo is one of the largest bootcamps in the world and has helped thousands of students learn the skills to pursue more fulfilling careers as software developers



Twilio

• IT Services and IT Consulting

• Partner Marketing

  • Jun 2021 - Jun 2022

  Leading partner marketing strategy for strategic tech partners like AWS and Snowflake as well as all ISVs



Interview Kickstart

• United States
• Professional Training and Coaching
• 100 - 200 Employee

• Growth Advisor [Consultant]

  • Dec 2020 - Nov 2021

  Interview Kickstart is a platform that helps engineers prepare for technical interviews at Tier 1 companies



EasyKnock

• United States
• Real Estate
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2019 - Apr 2020

  New York, United States EasyKnock raised $215M to disrupt the home equity loan market the way SoFi disrupted student loans. + 2X revenue in first 6 months through hands-on ramp-up of paid search/social while iterating on lead qualification engine, revenue ops, conversion optimization + Implemented server-side conversions, pushing SQLs and Opportunities from Salesforce back up into Facebook and Google, resulting in 23% improvement in CAC + Drove revenue ops projects to improve sales team's speed of… Show more EasyKnock raised $215M to disrupt the home equity loan market the way SoFi disrupted student loans. + 2X revenue in first 6 months through hands-on ramp-up of paid search/social while iterating on lead qualification engine, revenue ops, conversion optimization + Implemented server-side conversions, pushing SQLs and Opportunities from Salesforce back up into Facebook and Google, resulting in 23% improvement in CAC + Drove revenue ops projects to improve sales team's speed of touch, resulting in 20% improvement in Cost/SQL + In addition to core channels, led experimental channels including 2 broadcast TV commercials, direct mail, and radio Show less



MIRROR

• Arts & Crafts

• Growth Consultant

  • Dec 2018 - Apr 2019

  New York, United States Mirror is your nearly-invisible interactive home gym. Acquired by Lululemon. Drove efforts related to product analytics and lifecycle marketing pre-launch, as well as initial go-to-market. Supported retail store launch, out of home, podcasts, Superbowl campaign, Oprah Gift Guide, and Holiday influencer campaign.



Codecademy

• E-learning

• Head Of Marketing

  • Sep 2016 - Dec 2018

  New York, NY Codecademy has helped 50 million people learn to code. Backed by Y Combinator, Kleiner Perkins, Union Square Ventures, and Richard Branson. + Founding executive responsible for leading growth & marketing + Led go-to-market for new product initiatives, drove company strategy with CEO, & managed strategic partnerships + Established & led a multitude of goal-setting and revenue forecasting frameworks to help the company grow and scale over time + Doubled revenue in year one and… Show more Codecademy has helped 50 million people learn to code. Backed by Y Combinator, Kleiner Perkins, Union Square Ventures, and Richard Branson. + Founding executive responsible for leading growth & marketing + Led go-to-market for new product initiatives, drove company strategy with CEO, & managed strategic partnerships + Established & led a multitude of goal-setting and revenue forecasting frameworks to help the company grow and scale over time + Doubled revenue in year one and tripled revenue in year two through focus on lifecycle marketing, conversion optimization, and pricing experimentation + Lead the transition of brand, product, and pricing from free self-guided courses to paid higher-touch career certifications Show less



Chegg Inc.

• United States
• Software Development
• 700 & Above Employee

• Head of Revenue, Bloc Coding Bootcamp

  • Dec 2013 - Sep 2016

  San Francisco Bay Area Bloc.io (acquired by Chegg) was the largest online coding bootcamp. + Scaled revenue from six digits to eight digits in ARR in 2 years + First business hire (employee #19) + Created new category for *online* bootcamps, paving the way for Hack Reactor Remote and Lambda School + Hired and mentored team of 5 marketers and 5 inside sales reps + Build and rebuilt mar-tech and sales-tech stack to develop the highest-converting funnel in the industry



SoFi

• Information Technology & Services

• Director of Marketing

  • Jul 2012 - Dec 2013

  San Francisco, CA Fin-tech unicorn. Today SoFi offers student loans, mortgage loans, personal loans, wealth management, and more. + Paid Acquisition: Managed paid search, paid social, and display. Launched affiliates and direct mail. Because SoFi wasn't available at 99% of universities, traditional paid acquisition targeting proved challenging. We got creative with channels and targeting to help the business scale. + Referral Program: To give SoFi's "community-powered" brand real teeth, we developed… Show more Fin-tech unicorn. Today SoFi offers student loans, mortgage loans, personal loans, wealth management, and more. + Paid Acquisition: Managed paid search, paid social, and display. Launched affiliates and direct mail. Because SoFi wasn't available at 99% of universities, traditional paid acquisition targeting proved challenging. We got creative with channels and targeting to help the business scale. + Referral Program: To give SoFi's "community-powered" brand real teeth, we developed community programming such as the much-written-about members-only events. We paired this with a powerful refer-a-friend program. The result was SoFi's single best acquisition channel. + Affiliate Program: Developed program to acquire customers through partners including partnership with Princeton Review Show less



Rafter, Inc.

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Aug 2010 - Jul 2012

  San Francisco Bay Area Textbook e-commerce marketplace backed by Norwest Venture Partners and Storm Ventures. Pivoted to become an ecommerce and retail platform for university bookstores. + Campus Ambassadors: Developed a scalable & measurable peer-to-peer ambassador program model. Recruited, trained, and managed regional community managers and over 75 ambassadors focused on deepening penetration on their campuses. + Affiliates: Hunted, closed, and nurtured non-traditional affiliate partners such as… Show more Textbook e-commerce marketplace backed by Norwest Venture Partners and Storm Ventures. Pivoted to become an ecommerce and retail platform for university bookstores. + Campus Ambassadors: Developed a scalable & measurable peer-to-peer ambassador program model. Recruited, trained, and managed regional community managers and over 75 ambassadors focused on deepening penetration on their campuses. + Affiliates: Hunted, closed, and nurtured non-traditional affiliate partners such as national honors societies, professional business fraternities, and others. + Social Referrals: Developed & tested social-shopping experiences leveraging in-house developers and outside vendors to optimize share-rate on social channels and conversion to net new revenue. Show less



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Product Marketing Manager

  • Jul 2006 - Jul 2010

  Greater Seattle Area Started my career working in product marketing at Microsoft: Office, collaboration, Xbox and dev tools. Later moved into field marketing running influencer marketing, paid social, events, and launching Microsoft's first-ever eCommerce store.


Merrill Lynch
• United States
• Financial Services
• 700 & Above Employee
• Intern

  • Jun 2004 - Aug 2004


U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Congressional Intern

  • Jun 2003 - Sep 2003

  Washington D.C. Metro Area