Experience

iDream Media

• Entertainment Providers
• 1 - 100 Employee

• Vice President

  • Dec 2021 - Present

  Hyderabad, Telangana, India As the Vice President at iDream Media, my responsibilities include: Overseeing the management of all channels within iDream Media. Developing and implementing a comprehensive content strategy that aligns with consumer demand, OTT behavior, the need for differentiation, and the competitive landscape. Managing and fostering paid partnerships to drive business growth. Building a strong brand presence for iDream Media through strategic initiatives. Leading the launch and… Show more As the Vice President at iDream Media, my responsibilities include: Overseeing the management of all channels within iDream Media. Developing and implementing a comprehensive content strategy that aligns with consumer demand, OTT behavior, the need for differentiation, and the competitive landscape. Managing and fostering paid partnerships to drive business growth. Building a strong brand presence for iDream Media through strategic initiatives. Leading the launch and establishment of iDream News Channel by establishing local offices across the state. Effectively managing talent acquisition and recruitment processes to hire skilled professionals for the various channels. In summary, my role encompasses channel management, content strategy development, business expansion through partnerships, brand building, launching and establishing iDream News Channel, and talent management. Show less



Magic 106.4FM

• Radio Jockey

  • Aug 2020 - Nov 2021

  Hyderabad, Telangana, India Classis kathalu, Monday to Friday 9PM to 11PM on Magic 106.4 FM

• Programming Head

  • Jul 2017 - Nov 2021

  Hyderabad Area, India As a part of the Magic 106.4 FM team, which is a group of Kal Network and launched in July 2018, my key responsibilities encompass the following: Undertaking pre-production work for the launch of the new frequency, including programming and promotion activities. Focusing on improving station listenership by implementing effective strategies. Building strong station recall by developing and executing content spikes in collaboration with the marketing and sales teams. Conducting… Show more As a part of the Magic 106.4 FM team, which is a group of Kal Network and launched in July 2018, my key responsibilities encompass the following: Undertaking pre-production work for the launch of the new frequency, including programming and promotion activities. Focusing on improving station listenership by implementing effective strategies. Building strong station recall by developing and executing content spikes in collaboration with the marketing and sales teams. Conducting weekly regional meetings and utilizing programming dashboards for efficient management. Monitoring show plans on a daily basis and conducting weekly air-checks with RJ's (Radio Jockeys) to ensure high-quality programming. Enhancing overall team compliance and maintaining station hygiene. Enhancing sales efficiency by providing creative solutions for high-profile clients. Negotiating marketing barters to benefit the station. Ensuring 100% compliance with calendar occasions and effectively executing on-ground events. Tracking competition activities and staying updated with industry trends. Setting clear Key Result Areas (KRA) for team members to drive performance and achieve targets. In summary, my role involves pre-production work, improving listenership, building station recall, effective team management, enhancing sales efficiency, executing marketing activities, maintaining compliance, and setting KRAs for the team. Show less



Radio City India

• India
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Head - Programming

  • Jun 2015 - Jul 2017

  Vishakhapatnam Area, India • Improve Station listenership • Building station recall through development & execution of content spikes in alliance with marketing & Sales teams • Weekly Regional Meet, Programming Dashboard • Monitoring Show plans everyday, Weekly air-checks with RJ’s • Improve overall compliance of the team & station hygiene • Improve the Sales efficiency by providing creative solutions for high clients • Marketing Barters for station • 100% compliance with calendar… Show more • Improve Station listenership • Building station recall through development & execution of content spikes in alliance with marketing & Sales teams • Weekly Regional Meet, Programming Dashboard • Monitoring Show plans everyday, Weekly air-checks with RJ’s • Improve overall compliance of the team & station hygiene • Improve the Sales efficiency by providing creative solutions for high clients • Marketing Barters for station • 100% compliance with calendar occassions • Efficient execution of on-ground events • Competition Tracking • KRA Setting

• Associate Director - Programming

  • Jan 2012 - May 2015

  Visakhapatnam * To improve Station listenership. * To Building station recall through development & execution of content spikes in alliance with marketing & otherwise. * To improve overall compliance of the team & station hygiene. * To improve the efficiency by providing creative solutions for high clients. * To get Barters for station.



Mahaa TV

• India

• Sr.Producer & News Presenter

  • Nov 2008 - Dec 2011

  Hyderabad Responsibilities • Concept Designing, Script Writing, Executing Pre n Post Production as Producer • News Presenting and Handling Discussions as Presenter Programmes handled • Aamani – Music show- Introducing eminent personalities from Music Field • Mahaabhagyam (Live) – Health Show • Srujana – Educate, Empower, Entertain, and Enriching womens Life through the show • Lucky lady(Live) – Entertainment show • Women edition(Live) – Panel discussions with Women Social… Show more Responsibilities • Concept Designing, Script Writing, Executing Pre n Post Production as Producer • News Presenting and Handling Discussions as Presenter Programmes handled • Aamani – Music show- Introducing eminent personalities from Music Field • Mahaabhagyam (Live) – Health Show • Srujana – Educate, Empower, Entertain, and Enriching womens Life through the show • Lucky lady(Live) – Entertainment show • Women edition(Live) – Panel discussions with Women Social Activsts for a better living n fighting for women rights Show less



Red FM

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Radio Jockey

  • Mar 2006 - Nov 2008

  Hyderabad Area, India Responsibilities • Developing Concept, Scripting, Rendering Infotainment to the Listeners • Create and maintain schedules Programmes handled • Tara rum pum pum – Evening Prime Time Music show…Information about the old n latest happenings in Music Industry • Morning Mantra – Morning Prime Time show that gives information about the city happenings like weather report, traffic, Cultural activities etc • Popcorn Time – Gossips of Tollywood, Bollywood and Hollywood



Sun TV Network Limited

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Coordinator, Producer, Reporter and Presenter at Gemini News

  • Feb 2005 - Nov 2008

  Hyderabad Area, India Responsibilities • Concept designing n Manual Co-Ordination for smooth execution of the output • Feature n Lifestyle Reporting on field Programmes handled • Namaste A.P – Introducing an Individual who did outstanding work in different fields for the betterment of the society • Tejaswini – Educating n Empowering Women • Vantaa – Vaarpu – Cookery Show • City Lights – Life style Reporting



Associated Broadcasting Co. Pvt Ltd (TV9)

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Co-ordinator & Reporter

  • Nov 2004 - Oct 2005

  Hyderabad Area, India Lifestyle, Crime and Health Reporting