Experience

eGov Foundation

• India
• Non-profit Organizations
• 100 - 200 Employee

• Associate Director - Program Management | Public Financial Management Mission

  • Aug 2022 - Present

  Bengaluru, Karnataka, India



The/Nudge Institute

• India
• Non-profit Organizations
• 300 - 400 Employee

• Associate Director | Future Perfect Program

  • Dec 2021 - Jul 2022

  Bengaluru, Karnataka, India Managing admissions, training delivery and placements for the Future Perfect programme. Future Perfect exists to improve job readiness for the youth and enable upward socio-economic mobility through English proficiency and development of 21st century employability skills. Future Perfect is designed on the belief that proficiency in spoken English is achieved by adopting an immersive approach, implemented through experiential, holistic and group learning.



Indian Institute for Human Settlements

• India
• Higher Education
• 200 - 300 Employee

• Manager - Strategic Outreach

  • Jun 2017 - Dec 2021

  Bengaluru Area, India

• Senior Associate - Strategic Outreach

  • Mar 2015 - Jun 2017

  Bengaluru Area, India As Senior Associate for Outreach, I primarily work with Urban Practitioners Programme team at IIHS. My role includes the following responsibilities: • Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and ensuring completion of action plans • Meet marketing and sales financial objectives by forecasting requirements; preparing annual budgets; scheduling expenditures;… Show more As Senior Associate for Outreach, I primarily work with Urban Practitioners Programme team at IIHS. My role includes the following responsibilities: • Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and ensuring completion of action plans • Meet marketing and sales financial objectives by forecasting requirements; preparing annual budgets; scheduling expenditures; analyzing variances; initiating corrective actions • Determine annual and gross-profit plans by forecasting and developing annual target for courses; analyzing trends and results; establishing pricing strategies; competition, supply, and demand • Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share • Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development • Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. • Provide information by collecting, analyzing, and summarizing data and trends • Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, and coaching team members; communicate job expectations; plan, monitor, appraise, and review job contributions; enforce policies and procedures In addition, I fulfil project management and organizational support roles and functions as needed.



Serious Games Interactive

• Denmark
• Computer Games
• 1 - 100 Employee

• Strategy Consultant

  • Mar 2014 - Aug 2014

  Copenhagen Area, Denmark • Analysed key geographies and target B2B prospects to formulate a new Sales and Marketing strategy • Defined the Business Development initiatives to ensure commercial success for the VISTRA software • Segmented the EU and US market for virtual training software based on customer buying behaviour • Devised business plans to create global awareness around the new innovation, VISTRA, in US and EU • Directed the 5 year project roadmap and detailed a risk mitigation… Show more • Analysed key geographies and target B2B prospects to formulate a new Sales and Marketing strategy • Defined the Business Development initiatives to ensure commercial success for the VISTRA software • Segmented the EU and US market for virtual training software based on customer buying behaviour • Devised business plans to create global awareness around the new innovation, VISTRA, in US and EU • Directed the 5 year project roadmap and detailed a risk mitigation plan, in the short and long-term • Implemented the go-to-market strategy for VISTRA, an EU funded project with a $1.5 million budget Show less



FossFlakes Aps

• Advisory Board Member

  • Nov 2013 - Mar 2014

  Member of the Advisory Board of Fossflakes, I advised the executive management with Marketing, Cost Optimization and Impact Investing initiatives. • Analysed and modified the existing business development strategy, accommodating new products • Implemented new frameworks to drive marketing sensing activities for key customers in EU and Asia • Optimized customer support costs by 15%, through implementation of a new CRM system • Consulted on client based marketing… Show more Member of the Advisory Board of Fossflakes, I advised the executive management with Marketing, Cost Optimization and Impact Investing initiatives. • Analysed and modified the existing business development strategy, accommodating new products • Implemented new frameworks to drive marketing sensing activities for key customers in EU and Asia • Optimized customer support costs by 15%, through implementation of a new CRM system • Consulted on client based marketing tasks for 3 strategic accounts, contributing to 75% of revenue Show less



Metamation Sheet Metal CAD CAM Software

• India
• Design Services
• 1 - 100 Employee

• Business Development Manager

  • Jun 2011 - Jul 2013

  Chennai Area, India • Managed business development for an ERP software leading a 4 member cross-functional team, creating project plans and executing the roll-out phase, keeping project costs 18% under budget • Developed and executed marketing plans for target clients in the US and Asia, in close collaboration with Global Marketing team, increasing rate of ROI by 10% through increased sales • Monitored marketing promotion implementation, led delivery activities, and developed brand development… Show more • Managed business development for an ERP software leading a 4 member cross-functional team, creating project plans and executing the roll-out phase, keeping project costs 18% under budget • Developed and executed marketing plans for target clients in the US and Asia, in close collaboration with Global Marketing team, increasing rate of ROI by 10% through increased sales • Monitored marketing promotion implementation, led delivery activities, and developed brand development strategies, to engage over 7000 customers and target prospects globally • Planned activities for 20 key accounts, involving them in product development forming sustainable relationships, resulting in ‘under budget’ and ‘ahead of schedule’ product development • Boosted ERP software sales by 8%, having pioneered market research on supplementary revenue generation strategies, and contributed to their effective implementation • Facilitated co-creation platforms with 20 Key Accounts for customer-driven product development and requirements gathering, working through the company pipeline • Formed sustainable client relationships with over 20 clients personally, and reduced client support costs and customer attrition rates by 30%, in a competitive business setting • Initiated customer experience journey initiatives to recognize and communicate critical customer satisfaction data, including Customer Profitability and Touch Point analyses, impacting product sales positively by 8%, during declining global ERP sales Show less



Medispec

• United States
• Medical Device
• 1 - 100 Employee

• Product Engineer

  • Sep 2009 - Jun 2011

  Chennai Area, India • Coordinated and deployed product campaigns and lead generation activities for 6 products for B2B and B2C customers in India and Israel, based on market insights gathered • Travelled extensively across India and Israel participating in over 15 conferences and industry expos in 2 years, networking with external information sources to build knowledge and sharing it internally • Accomplished successful product training for over 100 healthcare professionals and 1000 end users, for 6… Show more • Coordinated and deployed product campaigns and lead generation activities for 6 products for B2B and B2C customers in India and Israel, based on market insights gathered • Travelled extensively across India and Israel participating in over 15 conferences and industry expos in 2 years, networking with external information sources to build knowledge and sharing it internally • Accomplished successful product training for over 100 healthcare professionals and 1000 end users, for 6 life-saving medical equipment, on account of excellent people management skills • Supported the project lead in positioning the brand strongly by tailoring Accounts Based Marketing projects for 12 Key Accounts, in India and Israel, to form long-term commercial relationships • Managed a team of 4 Sales Engineers, designing their 6 month product training program, developing their communication skills, and reporting their progress to top management • Assisted the project manager for product portfolio planning for 6 life-saving medical equipment, representing an investment of USD 1 million • Bridged the gap between business problems and technology solutions, supervising challenging responsibilities including sales & marketing, and product training, for our internal and external stakeholders Show less



Toyota Motors

• Marketing Intern

  • May 2009 - Sep 2009

  Chennai Area, India • Developed and implemented marketing materials such as awareness campaigns and newsletters for premium Toyota cars targeting B2B and B2C prospects, contributing to a 38% increase in sales growth • Gathered market insights, analyzed them and prepared monthly customer and competitor analysis reports, presenting directly to the Head of Marketing and Senior Management • Assisted the sales team in product launch planning for 2 new cars and prepared the service team with client support… Show more • Developed and implemented marketing materials such as awareness campaigns and newsletters for premium Toyota cars targeting B2B and B2C prospects, contributing to a 38% increase in sales growth • Gathered market insights, analyzed them and prepared monthly customer and competitor analysis reports, presenting directly to the Head of Marketing and Senior Management • Assisted the sales team in product launch planning for 2 new cars and prepared the service team with client support activities, employing my strong analytical and communication skills • Assisted the marketing team in defining and driving new processes within retail operations by aligning marketing and sales insights to customer requirements • Facilitated initiatives to segment the market, by developing a strong understanding of the customers, and supported the implementation of a customer-centric business environment for 2 of the brand’s leading car models • Managed 7 Key Corporate Accounts, displaying exceptional networking abilities and outstanding communication & interpersonal skills Show less