Experience

Learnfly™

• United States
• E-learning
• 1 - 100 Employee

• Sr Digital marketing and Online Promotions Manager at Caxan Technologies

  • Jan 2014 - Present

  - Digital Marketing strategy & implementation - Lead Generation, Improving Sales Processes & CRM. - Plan, coordinate and run digital marketing campaigns & a lot of analytical decisions (using various analytics tools like Google analytics, VWO, Crazyegg etc) - Managing Digital Marketing campaigns including email marketing, SEO, SEM PPC, Social Media etc. - Partnership & Alliances + Affiliate Marketing involves partnering with e-commerce, marketplaces, jobs and other lead generation portals. - Strategic Consulting, including business plan & sales strategy development. - Selection of appropriate Marketing Automation Show less



Fonebell Communications Pvt Ltd - India

• India
• Telecommunications

• Digital marketing and Online Promotions Manager

  • Nov 2013 - Jan 2016

  Responsible for planning, overall design, execution, and reporting of online sales and marketing campaigns. To create, execute, and analyze digital marketing activities through inbound marketing campaigns, social media channels and organic and paid search campaigns in order to drive performance. This includes various email marketing campaigns, managing the website and landing pages, monitoring performance of online paid advertisement campaigns (PPC), organizing sales lead information, managing various marketing databases & lists, and implement and measure social media campaigns Key Tasks: - Work with the Managing Partners to translate marketing requirements into functional campaigns within the marketing automation tool and CRM system - Develop, execute and track the results from inbound marketing activities, demand generation programs, lead generation programs and other marketing programs to drive lead generation and ultimately new business acquisition - Develop, execute, analyze, and report on advanced, multi-touch nurture campaigns using marketing automation (Act-On) to improve future performance. - Manage the performance and effectiveness of all marketing programs and lead generation campaigns including scoring and nurturing programs - Implementing best practices, including guidelines for emails, landing pages, campaigns, etc. Leverage LinkedIn, Twitter, Facebook, and other social media to achieve marketing goals. - Continually monitor and report on campaign results and general website visitor traffic, trends, experience and conversions using Google Analytic s and the marketing automation tool. - Collaborate with the Managing Partners on database management, list segmentation, list acquisitions, data cleansing, etc. for efficient, effective campaign targeting. - Research industry trends to identify opportunities to improve our overall campaigns. Show less



Cvent

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Sr Product Consultant

  • Jul 2009 - Nov 2012

  -Actively contribute in client engagements -Work with the client to define the most optimal future state operational process and related product configuration. -Manage scope by providing innovative solutions and challenging all new client requirements and change requests but simultaneously ensuring that client gets the required business value. -Provided product consultancy regarding Online Re branding of clients property (Hotel, Restaurant, Business Venue) -Actively contribute in client engagements -Work with the client to define the most optimal future state operational process and related product configuration. -Manage scope by providing innovative solutions and challenging all new client requirements and change requests but simultaneously ensuring that client gets the required business value. -Provided product consultancy regarding Online Re branding of clients property (Hotel, Restaurant, Business Venue)



Wipro

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Team Lead

  • Dec 2002 - Apr 2009

  -To Achieve assigned weekly and monthly Sales targets -Implement strategy -Delegating tasks and Set deadlines - To Oversee day to day operations - To Publish and maintain daily operations reports- Sales, APR, DPR etc. - To Motivate team members - To Discover training needs and providing coaching -To Achieve assigned weekly and monthly Sales targets -Implement strategy -Delegating tasks and Set deadlines - To Oversee day to day operations - To Publish and maintain daily operations reports- Sales, APR, DPR etc. - To Motivate team members - To Discover training needs and providing coaching