Experience

KTM India

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Group Brand Manager

  • Aug 2022 - Present

  • Premium pro-bike brand launch: Developed a launch communication package for customer touch points, media rides, influencers, large events with integrated offline & online campaigns for KTM DUKE GEN-3. Worked with Austria team to create new content for marketing tools kits. Conceptualized activation zones for test rides, online engagement with the existing user base to upgrade & conversions. Developed an engagement session at the showrooms, POS & sales aid-tools to increase the… Show more • Premium pro-bike brand launch: Developed a launch communication package for customer touch points, media rides, influencers, large events with integrated offline & online campaigns for KTM DUKE GEN-3. Worked with Austria team to create new content for marketing tools kits. Conceptualized activation zones for test rides, online engagement with the existing user base to upgrade & conversions. Developed an engagement session at the showrooms, POS & sales aid-tools to increase the footfalls at 450+ retail touch points. • Brand promotion at MotoGP: Establish the KTMs DNA of racing at the MotoGP India. Created an engagement platform with paid social for UGC, influencer led campaigns, experiential zones during race days. • Share gain-Pan India: Accelerated the challenger brand to the leadership position (MS53%) by working on the market insights and developing new USP & integrate it in the communication. Worked with the cross-function team: Sales, marketing, finance and legal. Supported the dealership level marketing to leverage from new differentiated communication package. • Brand nomenclature & architecture: Worked on the brand architecture and its nomenclature to ensure the ease of consumer navigation. Created a interactive retail branding experience for customers. • Product placement of a new quadricycle segment: Establish the new four-wheeler brand in commercial and personal segment. Developed a category of Quadricycle for the launch of Qute (4W). Created a digital ecosystem to penetrate the brand across the retail market in selected cities. Show less • Premium pro-bike brand launch: Developed a launch communication package for customer touch points, media rides, influencers, large events with integrated offline & online campaigns for KTM DUKE GEN-3. Worked with Austria team to create new content for marketing tools kits. Conceptualized activation zones for test rides, online engagement with the existing user base to upgrade & conversions. Developed an engagement session at the showrooms, POS & sales aid-tools to increase the… Show more • Premium pro-bike brand launch: Developed a launch communication package for customer touch points, media rides, influencers, large events with integrated offline & online campaigns for KTM DUKE GEN-3. Worked with Austria team to create new content for marketing tools kits. Conceptualized activation zones for test rides, online engagement with the existing user base to upgrade & conversions. Developed an engagement session at the showrooms, POS & sales aid-tools to increase the footfalls at 450+ retail touch points. • Brand promotion at MotoGP: Establish the KTMs DNA of racing at the MotoGP India. Created an engagement platform with paid social for UGC, influencer led campaigns, experiential zones during race days. • Share gain-Pan India: Accelerated the challenger brand to the leadership position (MS53%) by working on the market insights and developing new USP & integrate it in the communication. Worked with the cross-function team: Sales, marketing, finance and legal. Supported the dealership level marketing to leverage from new differentiated communication package. • Brand nomenclature & architecture: Worked on the brand architecture and its nomenclature to ensure the ease of consumer navigation. Created a interactive retail branding experience for customers. • Product placement of a new quadricycle segment: Establish the new four-wheeler brand in commercial and personal segment. Developed a category of Quadricycle for the launch of Qute (4W). Created a digital ecosystem to penetrate the brand across the retail market in selected cities. Show less



Bajaj Auto Ltd

• India
• Manufacturing
• 700 & Above Employee

• Group Brand Manager

  • Jun 2019 - Aug 2022

  • Positioning strategy: Electric vehicle Developed a new positioning for EV category. Conducted consumer insight research to understand the triggers & barrier of TG to drive differentiating positioning strategy. Worked with large advertising agencies (Ogilvy, Leo Burnett etc.) for developing brand guidelines & communication package. Jointly worked with R&D team and sales team to execute the go-to-market strategy across the geographies. • Content Development: Created conversational… Show more • Positioning strategy: Electric vehicle Developed a new positioning for EV category. Conducted consumer insight research to understand the triggers & barrier of TG to drive differentiating positioning strategy. Worked with large advertising agencies (Ogilvy, Leo Burnett etc.) for developing brand guidelines & communication package. Jointly worked with R&D team and sales team to execute the go-to-market strategy across the geographies. • Content Development: Created conversational, informative, & engaging content for offline and online media to triggers actions at each stage of customers buying journey. Executed 300+ brand communication campaigns, 4700+ online and offline content. • Performance measurement: Monitor and measure the effectiveness of each online & offline campaign performance. Analyzed the report of each stage and incorporate the learning to improve the brand recall & trial generation. • Budget & stakeholder management: Created an annual & quarterly budgets charts basis on the business value and volume target. Managed the annual budget portfolio for each brand and align it with the respective stakeholder. • Digital Strategy: Developed a comprehensive digital ecosystem across the value chain, Gaming app and BOT based WA campaign. Influencer campaigns across the paid social and performance marketing. Led the marketplace and aggregator partnership programs. • BTL/ATL Activation: Developed many enthralling campaigns for the better reach of brand message and customer engagement, which led to top of mind brand recall, trial and test drive generation. Show less • Positioning strategy: Electric vehicle Developed a new positioning for EV category. Conducted consumer insight research to understand the triggers & barrier of TG to drive differentiating positioning strategy. Worked with large advertising agencies (Ogilvy, Leo Burnett etc.) for developing brand guidelines & communication package. Jointly worked with R&D team and sales team to execute the go-to-market strategy across the geographies. • Content Development: Created conversational… Show more • Positioning strategy: Electric vehicle Developed a new positioning for EV category. Conducted consumer insight research to understand the triggers & barrier of TG to drive differentiating positioning strategy. Worked with large advertising agencies (Ogilvy, Leo Burnett etc.) for developing brand guidelines & communication package. Jointly worked with R&D team and sales team to execute the go-to-market strategy across the geographies. • Content Development: Created conversational, informative, & engaging content for offline and online media to triggers actions at each stage of customers buying journey. Executed 300+ brand communication campaigns, 4700+ online and offline content. • Performance measurement: Monitor and measure the effectiveness of each online & offline campaign performance. Analyzed the report of each stage and incorporate the learning to improve the brand recall & trial generation. • Budget & stakeholder management: Created an annual & quarterly budgets charts basis on the business value and volume target. Managed the annual budget portfolio for each brand and align it with the respective stakeholder. • Digital Strategy: Developed a comprehensive digital ecosystem across the value chain, Gaming app and BOT based WA campaign. Influencer campaigns across the paid social and performance marketing. Led the marketplace and aggregator partnership programs. • BTL/ATL Activation: Developed many enthralling campaigns for the better reach of brand message and customer engagement, which led to top of mind brand recall, trial and test drive generation. Show less



bp

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Brand activation Manager

  • May 2017 - Jun 2019

  • Experiential Marketing: Created an interactive activation platform to communicate the brand story, product functional benefits and increase trials. Introduced new products in the existing brand ladder. Successfully launched CRB Mini Truck in MLCV segment, Power1 (Pro-bike)& Power1 Ultimate in premium sport bikes segment. • Trade schemes development: Designed trade scheme for retail and B2B segment to improve product penetration. Designed & executed exciting sale tool/ demo kits to… Show more • Experiential Marketing: Created an interactive activation platform to communicate the brand story, product functional benefits and increase trials. Introduced new products in the existing brand ladder. Successfully launched CRB Mini Truck in MLCV segment, Power1 (Pro-bike)& Power1 Ultimate in premium sport bikes segment. • Trade schemes development: Designed trade scheme for retail and B2B segment to improve product penetration. Designed & executed exciting sale tool/ demo kits to supported sales and channel partners to communicate the brand message. • Training: Designed a training module to improve the performance of front-line team. Developed workshops for the reporting team to improve and analysed their quarterly performance. • Team management: Managed the team of four members, worked with the ride &community team and website/ social hand management. Improved the skillsets of each team members by supporting them in achieving their KRAs and upgrade their skillset by conducting workshops. Show less • Experiential Marketing: Created an interactive activation platform to communicate the brand story, product functional benefits and increase trials. Introduced new products in the existing brand ladder. Successfully launched CRB Mini Truck in MLCV segment, Power1 (Pro-bike)& Power1 Ultimate in premium sport bikes segment. • Trade schemes development: Designed trade scheme for retail and B2B segment to improve product penetration. Designed & executed exciting sale tool/ demo kits to… Show more • Experiential Marketing: Created an interactive activation platform to communicate the brand story, product functional benefits and increase trials. Introduced new products in the existing brand ladder. Successfully launched CRB Mini Truck in MLCV segment, Power1 (Pro-bike)& Power1 Ultimate in premium sport bikes segment. • Trade schemes development: Designed trade scheme for retail and B2B segment to improve product penetration. Designed & executed exciting sale tool/ demo kits to supported sales and channel partners to communicate the brand message. • Training: Designed a training module to improve the performance of front-line team. Developed workshops for the reporting team to improve and analysed their quarterly performance. • Team management: Managed the team of four members, worked with the ride &community team and website/ social hand management. Improved the skillsets of each team members by supporting them in achieving their KRAs and upgrade their skillset by conducting workshops. Show less



Castrol

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Strategic Direct Account Manager

  • Jun 2014 - Apr 2017

  1. Trade Marketing 2. Annual contract management 3. Marketing calendar | Trade & Exhibition 4. Potential Market Analyst and Develop market penetration plan : • Analyse competition market strategy and present market share status. Develop penetration strategy for each market. • Develop event proposal and micro marketing campaign to improve relationship with each stakeholder, and key industry player. • Capability development training campaigns for key accounts. Soft… Show more 1. Trade Marketing 2. Annual contract management 3. Marketing calendar | Trade & Exhibition 4. Potential Market Analyst and Develop market penetration plan : • Analyse competition market strategy and present market share status. Develop penetration strategy for each market. • Develop event proposal and micro marketing campaign to improve relationship with each stakeholder, and key industry player. • Capability development training campaigns for key accounts. Soft skills and technical training. • Collect, analyse and report on competitive intelligence for service marketing purpose. Negotiate and review services contract and manages expense revenue budget. • Ensure effective management information system exists to report regularly to senior management as well as to operational team. • End to end customer engagement cycle management. • Develop and review of each customer’s contract. Manage & analyse each customer portfolio from prospecting till retention. • Ensure touch time responsiveness in case of any product/supply/branding related challenge.

• Indirect Account Manager

  • Mar 2014 - Jun 2016

  1. New Product launch management . 2. To improve footfalls at dealers outlets. 3. Up-trade of overall volume , conversion into premium product and to improve gross margin per liter. 4. Build a cordial yet professional relationship with key internal and external stake holder . 5. Strategic Account Management & Business Development : TATA Motors , Maruti , Ford , Jaguar -Range Rover , Suzuki etc • Systematic approach in managing & growing key accounts to maximize value and… Show more 1. New Product launch management . 2. To improve footfalls at dealers outlets. 3. Up-trade of overall volume , conversion into premium product and to improve gross margin per liter. 4. Build a cordial yet professional relationship with key internal and external stake holder . 5. Strategic Account Management & Business Development : TATA Motors , Maruti , Ford , Jaguar -Range Rover , Suzuki etc • Systematic approach in managing & growing key accounts to maximize value and achieve mutual beneficial goals. • Customer Relationship: Build long term relationship with customer & distributors. • Ensure Methods & plans meet key objective of growth and profitability. Developed strategies & tactics to improve Gross Margin per account. • Spearhead joint projects & on product launches with key OEMs (TATA Motors, Maruti, Ford, Volkswagen, JLR, etc. ). Gained +93% market shares through new accounts acquisition under various OEMs such as TATA Motors, Maruti, Ford, JLR. • Established track record by achieving 21% growth in value & 17% in Volume.

• Assistant Brand Manager

  • Oct 2012 - Mar 2014

   Brand Communication Development  Developed positioning plan on the periphery of consumer insights, function & emotional benefits, RTBs , winning concepts and target consumers.  Crafted integrated brand communication strategy to improve brand visibility, establishing product superiority, improve trial generation and to meet the organizational goals. Designed a brand guideline for building brand persona, promise and values in each communication.  Conducted consumer insight study &… Show more  Brand Communication Development  Developed positioning plan on the periphery of consumer insights, function & emotional benefits, RTBs , winning concepts and target consumers.  Crafted integrated brand communication strategy to improve brand visibility, establishing product superiority, improve trial generation and to meet the organizational goals. Designed a brand guideline for building brand persona, promise and values in each communication.  Conducted consumer insight study & market research to arrive at key insight required to develop a product’s communication.  Developed brand’s topical content for event- festivals and provide a strategic framework to each product story.  PR / Media: Developed media/PR strategy for the region in line with Global marketing strategy, and media plan based on segmentation, delivered key marketing insights to customers to drive business  Worked on making a strategic communication idea, creative brief, Media plans – Paid, earned, owned & shared, established the advertising tone and creative ideas.  Marketing Calendar: Developed annual marketing and content calendar (Digital / BTL/ TTL ) for focus brands at regional and national level etc. CRB, RX, Maxima C & QUTE.  Agency Management: Worked with large agencies (Leo Burnett, Ogilvy, Mudra etc.) to develop brand content, positioning strategy and national brand activation for focus brands. Conducted B2C activities in +125 cities with +400 manpower and achieved incremental volume for focus brands.