Prasanna Bhat

E-commerce Manager at Fusion Access
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Location
Thane, Maharashtra, India, IN

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Manas Nayak

A sincere executive who had been always open for learning and taking up new challenging assignments always. Excellent person to have in a team who always had been contributing without being worried about whether he will get credit or not. Loved being the devil's advocate and give direction to his junior's.Had been an execution ninja & the project management skills are certainly praiseworthy.

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Experience

    • India
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • E-commerce Manager
      • Jan 2019 - Present

      Leading the online business of testing, deployment & maintenance of new website of Fusion access Working with tech partner in UI/UX design & testing. Identification of issues in backend & frontend and prompt resolution Creating and managing new modules of the website including pricing modules, configuration, catalogue, imaging & logistics Initiated shipping and delivery partnership with leading logistics partners and working on integrating it with in-house… Show more Leading the online business of testing, deployment & maintenance of new website of Fusion access Working with tech partner in UI/UX design & testing. Identification of issues in backend & frontend and prompt resolution Creating and managing new modules of the website including pricing modules, configuration, catalogue, imaging & logistics Initiated shipping and delivery partnership with leading logistics partners and working on integrating it with in-house panel Working on adding all new inventory and custom products. Active co-ordination with internal product designers, CAD designers, graphic designers in ensuring all images, configurations are available for online Managing all business aspects of new website i.e FAQs, legal, terms of use, privacy policy Initiated the process of deploying payment gateways. Negotiated for pricing including TDR, AMC, and other fees Show less Leading the online business of testing, deployment & maintenance of new website of Fusion access Working with tech partner in UI/UX design & testing. Identification of issues in backend & frontend and prompt resolution Creating and managing new modules of the website including pricing modules, configuration, catalogue, imaging & logistics Initiated shipping and delivery partnership with leading logistics partners and working on integrating it with in-house… Show more Leading the online business of testing, deployment & maintenance of new website of Fusion access Working with tech partner in UI/UX design & testing. Identification of issues in backend & frontend and prompt resolution Creating and managing new modules of the website including pricing modules, configuration, catalogue, imaging & logistics Initiated shipping and delivery partnership with leading logistics partners and working on integrating it with in-house panel Working on adding all new inventory and custom products. Active co-ordination with internal product designers, CAD designers, graphic designers in ensuring all images, configurations are available for online Managing all business aspects of new website i.e FAQs, legal, terms of use, privacy policy Initiated the process of deploying payment gateways. Negotiated for pricing including TDR, AMC, and other fees Show less

    • India
    • Design Services
    • 1 - 100 Employee
    • Ecommerce Manager
      • Jul 2018 - Jan 2019

      Managing and leading team of ecommerce professionals which included content writers, auditors, imaging experts and cataloguers for retail website and leading online marketplaces like Amazon, Flipkart, Pepperfry etc Handling pricing, inventory management, OOS management, Logistics co-ordination, Scheduling pickups, Return management, warehouse co-ordination etc for own website/marketplace Handling website backend in Magento is an open-source e-commerce platform. Creating orders… Show more Managing and leading team of ecommerce professionals which included content writers, auditors, imaging experts and cataloguers for retail website and leading online marketplaces like Amazon, Flipkart, Pepperfry etc Handling pricing, inventory management, OOS management, Logistics co-ordination, Scheduling pickups, Return management, warehouse co-ordination etc for own website/marketplace Handling website backend in Magento is an open-source e-commerce platform. Creating orders, invoices, creating category, listing of new products, editing of existing products, adding/uploading images, managing inventory, pricing & sale prices. Managing website banners, marketing promotions, sale prices etc Expertise in vendor onboarding to all new marketplace and retail formats of ecommerce. Actively working with various agencies, category managers to ensure product visibility Creating & running paid, promoted campaigns in Amazon. Working on product selection, budget, targeting keywords, keyword bids etc. Keeping a daily track of spends, sales, impressions, clicks & CPC for all campaigns. Responsible to promote brand on specific platforms of architecture, interior design and decorating, landscape design and home improvement like Houzz, Livspace & Urban ladder etc Part of Marketing team which handles offline aspects of business. Providing briefs and creative concepts to marketing collaterals. Also working in retail format stores in multiple locations. Creation & managing store catalog, price & stocks. Responsible for creating signages, flyers, banners during store opening, promotion Managing content for product posts, design inspiration & remarketing posts on Instagram, Facebook. Ensuring brand presence & participation in professional social media like Quora & Linkedin Show less Managing and leading team of ecommerce professionals which included content writers, auditors, imaging experts and cataloguers for retail website and leading online marketplaces like Amazon, Flipkart, Pepperfry etc Handling pricing, inventory management, OOS management, Logistics co-ordination, Scheduling pickups, Return management, warehouse co-ordination etc for own website/marketplace Handling website backend in Magento is an open-source e-commerce platform. Creating orders… Show more Managing and leading team of ecommerce professionals which included content writers, auditors, imaging experts and cataloguers for retail website and leading online marketplaces like Amazon, Flipkart, Pepperfry etc Handling pricing, inventory management, OOS management, Logistics co-ordination, Scheduling pickups, Return management, warehouse co-ordination etc for own website/marketplace Handling website backend in Magento is an open-source e-commerce platform. Creating orders, invoices, creating category, listing of new products, editing of existing products, adding/uploading images, managing inventory, pricing & sale prices. Managing website banners, marketing promotions, sale prices etc Expertise in vendor onboarding to all new marketplace and retail formats of ecommerce. Actively working with various agencies, category managers to ensure product visibility Creating & running paid, promoted campaigns in Amazon. Working on product selection, budget, targeting keywords, keyword bids etc. Keeping a daily track of spends, sales, impressions, clicks & CPC for all campaigns. Responsible to promote brand on specific platforms of architecture, interior design and decorating, landscape design and home improvement like Houzz, Livspace & Urban ladder etc Part of Marketing team which handles offline aspects of business. Providing briefs and creative concepts to marketing collaterals. Also working in retail format stores in multiple locations. Creation & managing store catalog, price & stocks. Responsible for creating signages, flyers, banners during store opening, promotion Managing content for product posts, design inspiration & remarketing posts on Instagram, Facebook. Ensuring brand presence & participation in professional social media like Quora & Linkedin Show less

    • India
    • Retail
    • 500 - 600 Employee
    • Assistant Manager - Standards & Practices, Content Monitoring
      • Jul 2017 - Jun 2018

      • Auditing Live/live type/canned product commercials for accuracy & relevance of content, price, visuals, set designs, anchor communication, marketing content etc. • Ensuring all commercials adhere to standards and practices – SNP protocols & draft guidelines set by ASCI on regular basis. • Providing regular feedback on all audited commercials to all concerned stakeholders • Creating, monitoring & auditing of marketing content (Flatbars & Astons) for TV commercials • Handling a… Show more • Auditing Live/live type/canned product commercials for accuracy & relevance of content, price, visuals, set designs, anchor communication, marketing content etc. • Ensuring all commercials adhere to standards and practices – SNP protocols & draft guidelines set by ASCI on regular basis. • Providing regular feedback on all audited commercials to all concerned stakeholders • Creating, monitoring & auditing of marketing content (Flatbars & Astons) for TV commercials • Handling a team of 5 content auditors • Ensuring all online graphics, placard communications are accurate from all aspects

    • Assistant Manager - Standards & Practices, Creative Process, Content Monitoring
      • Oct 2016 - Jul 2017

      • Scheduling meets & Proactive co-ordination with merchandisers of all categories to discuss & plan strategies & concepts for every new product launch. • Preparing, managing & conceive ideas through Creative Concept Sheets (CCS) for new products launched on channel- Providing key message, USP/Sales Pointers, Script pointers, references for studio mood boards, Display options, Stills, audio video References, Costume References • Detailed Analysis with Creative Head, Category Manager, Show… Show more • Scheduling meets & Proactive co-ordination with merchandisers of all categories to discuss & plan strategies & concepts for every new product launch. • Preparing, managing & conceive ideas through Creative Concept Sheets (CCS) for new products launched on channel- Providing key message, USP/Sales Pointers, Script pointers, references for studio mood boards, Display options, Stills, audio video References, Costume References • Detailed Analysis with Creative Head, Category Manager, Show Producer. Present & discuss show concept & flow • Creating Taglines & concepts for new product shows/promos keeping in view the marketing goals of the company • Auditing Live product commercials for accuracy & relevance of content, price, visuals, set designs, anchor communication, marketing content etc. • Providing regular feedback on all audited commercials to all concerned stakeholders

    • Assistant manager – Marketing Department
      • Dec 2015 - Sep 2016

      • Auditing Live product commercials for accuracy & relevance of content, price, visuals, set designs, anchor communication, marketing content etc. • Ensuring all commercials adhere to standards and practices – SNP protocols & draft guidelines set by ASCI on regular basis. • Providing regular feedback on all audited commercials to all concerned stakeholders • Compare commercials to CCS presented to ensure adherance • Creating marketing content (Flatbars & Astons) for TV… Show more • Auditing Live product commercials for accuracy & relevance of content, price, visuals, set designs, anchor communication, marketing content etc. • Ensuring all commercials adhere to standards and practices – SNP protocols & draft guidelines set by ASCI on regular basis. • Providing regular feedback on all audited commercials to all concerned stakeholders • Compare commercials to CCS presented to ensure adherance • Creating marketing content (Flatbars & Astons) for TV commercials. • Providing Supers to be displayed during commercials • Uploading commercial videos for Call centre training purpose • Managing product commercials on youtube, ensuring privacy settings and getting it embedded on naaptol website prior to testing

    • Assistant manager - Product development, Media Department
      • Apr 2014 - Nov 2015

      • Auditing checklists/strategy sheets created by merchandisers for providing product information for broadcast team prior to shoot • Ensuring consistency of all content elements across various media & channels • Managing, Creation & regular updates of SKUs along with offers in print & broadcast media. • Co-ordinating with creative team to ensure high quality images are uploaded prior to product launches • Creation, auditing & managing product links and training presentations to… Show more • Auditing checklists/strategy sheets created by merchandisers for providing product information for broadcast team prior to shoot • Ensuring consistency of all content elements across various media & channels • Managing, Creation & regular updates of SKUs along with offers in print & broadcast media. • Co-ordinating with creative team to ensure high quality images are uploaded prior to product launches • Creation, auditing & managing product links and training presentations to call centre agents to ensure product awareness & knowledge transfer • Managing online products for any changes in content and images

    • India
    • Information Technology & Services
    • 700 & Above Employee
    • Assistant process manager in pricing domain
      • Aug 2013 - Jan 2014

      • Managing, controlling and leading a team of 13 people handling complex pricing & competitive intelligence for a leading multi-national computer technology retail client • Providing analytical reporting to clients on regular basis/adhoc basis • Handling client calls on a regular basis. Active participation in preparing decks for quarterly business reviews targeting process improvements, value adds and roadmaps • Preparing comprehensive dashboards to clients assisting strategic pricing… Show more • Managing, controlling and leading a team of 13 people handling complex pricing & competitive intelligence for a leading multi-national computer technology retail client • Providing analytical reporting to clients on regular basis/adhoc basis • Handling client calls on a regular basis. Active participation in preparing decks for quarterly business reviews targeting process improvements, value adds and roadmaps • Preparing comprehensive dashboards to clients assisting strategic pricing decisions • Involved in performance evaluations, bi-monthly bandings for the team. Conducting timely 1X1 meetings for feedbacks to team members, providing individual roadmaps and issue resolution • Reporting Team Metrics on weekly basics to senior management • Ensuring all SLA’s are met, optimizing turnaround time by automations & process reengineering

    • Assistant process manager as a SME in pricing domain
      • Dec 2012 - Jul 2013

      • Worked in an individual contributor role as a subject matter expert • Core responsibilities include providing strategic inputs for process improvements, working on report dashboards for clients enabling to take strategic pricing decisions • Designing and reporting metrics on a weekly basis to senior management • Participating in weekly calls to understand client requirements. Ensuring quick and effective implementation of the changes to be incorporated

    • Assistant process manager in content/catalog management
      • Mar 2012 - Dec 2012

      • Managed and led a team of ecommerce professionals which included content writers, auditors, imaging experts and cataloguers for leading computer technology retail client • Primary role was to monitor team performance, ensuring timely and accurate deliverables, managing content management activities • Leading weekly client calls providing updates and progress on projects. Maintained good working rapport with clients

    • Analyst/Senior Analyst/TL
      • Sep 2005 - Mar 2012

      • Creating and updating Stock keeping units (SKU) for managing online inventory of Dell hardware and software products. Managing the lead time of all S&P products • Managing content management activities • Auditing Content on Dell website. Positioning of products and content structuring • Auditing Promos on different Dell products and recommendation of related products • Reporting Team Metrics on weekly basics/Managing weekly Resource Utilization • Leading weekly client… Show more • Creating and updating Stock keeping units (SKU) for managing online inventory of Dell hardware and software products. Managing the lead time of all S&P products • Managing content management activities • Auditing Content on Dell website. Positioning of products and content structuring • Auditing Promos on different Dell products and recommendation of related products • Reporting Team Metrics on weekly basics/Managing weekly Resource Utilization • Leading weekly client conference call, net meetings and weekly updates • Creating Training Collaterals & Training program for new team members • Analytical Reporting • Mailbox Management, Workflow Management • Worked on 3 Pilot projects which is now transitioned as a process to eClerx • Extensively working on automation and documentation of different process in the organization

Education

  • K.J. Somaiya Institute Of Management Studies and Research
    MBA - Part Time, Management Information Systems, General
  • University of Mumbai
    Bachelor's degree, General

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