Prasad Weerasinghe - MBA(UK), PGD-BM(UK), PD-IB (UK)
Digital Marketing & SEO Specialist at Aventage Labs- Claim this Profile
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Bio
Credentials
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Google Certified : The Fundamentals of Digital Marketing
Interactive Advertising Bureau (IAB) Europe - The Open University + Google Digital GarageMar, 2022- Nov, 2024 -
Certificate in Practical Digital Marketing - Meta Certified & CPD UK Certified
eMinds Academy - Sri LankaSep, 2023- Nov, 2024
Experience
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Aventage Labs
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Sri Lanka
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing & SEO Specialist
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Jul 2023 - Present
With a tenure of over 4 months, I have successfully executed comprehensive Digital Marketing Strategies for an impressive portfolio of 7+ corporate client campaigns. My proficiency in this field is underscored by the following specific achievements: 1. Social Media Optimization: I tactically enhanced brand visibility through a strategic Social Media Marketing approach, achieving a substantial 30% growth in followers and an noteworthy 20% increase in user engagement. 2. SEM Excellence: My skillful execution of Search Engine Marketing (SEM) adeptly delivered over one hundred thousand targeted visitors to client platforms, resulting in a significant 25% boost in online visibility. 3. SEO Mastery: My adept leverage of SEO techniques yielded a remarkable 40% improvement in organic search rankings, coupled with a commendable 15% increase in overall website performance. 4. PPC Campaign Management: My meticulous management of Pay Per Click (PPC) Advertising consistently garnered above-average click-through rates and an impressive 10% conversion rate, surpassing industry benchmarks. 5. Data-Driven Optimization: I effectively harnessed data analysis to produce a commendable 12% increase in the Return on Investment (ROI) for digital marketing endeavors. Moreover, my client management and presentation skills further complement my professional repertoire, enhancing my ability to communicate and collaborate effectively in corporate settings. Show less
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eMinds Academy - Sri Lanka
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Sri Lanka
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Education Administration Programs
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1 - 100 Employee
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Digital Marketing Freelancer
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Jan 2022 - Aug 2023
• 2+ years of experience in executing comprehensive Digital Marketing Strategies for local and international campaigns. • Increased brand visibility through Social Media Marketing, achieving a 30% growth in followers and a 20% increase in user engagement. • Skillfully drove over one hundred thousand targeted visitors with Search Engine Marketing (SEM), resulting in a 25% boost in online visibility. • Leveraged SEO, achieving a 40% improvement in organic search rankings and a 15% increase in website performance. • Managed Pay Per Click (PPC) Advertising, consistently achieving above-average click-through rates and a 10% conversion rate, surpassing industry benchmarks. • Utilized data analysis, leading to a 12% increase in ROI for digital marketing efforts. Show less
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National Development Bank PLC (NDB)
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Sri Lanka
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Financial Services
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700 & Above Employee
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Customer Experience Expert
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Dec 2015 - Dec 2021
Spearheaded Feedback Centre and Service Quality Units to visibly improve customer satisfaction scores and related survey results through complaint resolution. Handled managing the team on their productivity and performance and monitoring individual & unit KPIs on Complaints TAT & Quality.•Prasad ensured 100% of complaints logged updated on the systems before, during & after resolution.•Prasad handled and resolved all unstructured and complex complaints effectively and promptly, improving customer retention by 41%.•Recommended solutions to address bulk issues with a bulk approach increased effective resolution by 99%.•Prasad utilized Microsoft Office tools to track customer experiences, communication, and marketing efforts, extending the average customer lifespan by six months.•Maintained a strong follow-up with other units to ensure complete and accurate resolution of customer complaints which received a customer satisfaction score of 4.9 out of 5.•Analyzed customer feedback gathered via surveys and NPS and put an action plan to improve customer experience, notably improving customer experience and ultimately customers’ satisfaction rate by 94%.•Prasad trained front-end teams by conducting structured and unstructured programs to enhance their service delivery skills. First Point Resolution helped surpass 96% of quantitative metrics on the team’s key performance indicator (KPI).•Maintained a courteous, respectful, proactive, and resolution-oriented relationship with all interacting units/ departments of the bank to resolve customer complaints, resulting in a customer service ranking in the top 13%.•Prasad was awarded the overall best service leader (service champion) in 2020 at the bank retail awards ceremony.•Prepared weekly and monthly MIS reports and ensure timely reporting of complaints about top drivers, incidents, bulk issues, etc., to internal teams, working groups, and forums resulting in a 75% decrease in recurring problems. Show less
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Senior Client Service Specialist
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Dec 2013 - Dec 2015
Prasad maintained customer accounts and records of customer interactions with details of inquiries, complaints, or comments. Used knowledge of a specific product, service or other areas of expertise to answer queries or forward to the appropriate staff. He performed other related duties as assigned.•Prasad handled an average of 56+ customer complaints daily with a 94% customer satisfaction rate.•Prasad mentored three new representatives on typical customer interactions to reduce onboarding time by 12%.•He established detailed knowledge and awareness of the evolving product offerings, improving customer retention by 9% by recommending new products to current customers.•He exceeded sales targets by 27% in 2020 by maintaining a robust knowledge of product offerings and assessing customer needs. Show less
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Pan Asia Banking Corporation PLC
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Sri Lanka
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Banking
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700 & Above Employee
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Customer Service Representative /Teller
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Aug 2010 - Nov 2013
Prasad processed standard teller transactions for customers, including servicing client accounts, accepting loan payments, managing safe deposit box payments, cashing checks, balancing cash drawers, handling night deposits, and correcting discrepancies. •Responded to customer account inquiries from 130+ weekly accounts. •Through excellent networking skills, boosted cross-selling of bank products by 10% in one quarter. •Reopened 100 dormant accounts by contacting concerned individuals and giving them information about the ongoing schemes. •Analyzed customer accounts and resolved customer issues for a 97% satisfaction rate. •Delivered exceptional customer service to customers, assisting them in setting up investment plans at 23% above targets. •Prasad was the month's employee: January, May, and September 2013. Show less
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Education
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2019 - 2020
University of Bedfordshire
Master of Business Administration - MBA, Business Administration and Management, General -
2020 - 2021
SQA - Scottish Qualifications Authority
Professional Diploma(SCQF Level 11), International Business -
2019 - 2020
London School of Commerce, London, United Kingdom
Postgraduate Diploma in Business Management, Business Administration and Management, General
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