Experience

Thanachart Bank Public Company Limited

• Thailand
• Banking
• 200 - 300 Employee

• Manager - Public Relations, Communication and Brand Management

  • Apr 2013 - Present

  • Strategic Planning and control budget of public relations for corporate products and services that comply with corporate policies and directions to build corporate image as a leading bank in the country. • Execute and implement PR activities to ensure corporate goal. • Effectively build and nurture relationship with the media in order to achieve public relations goals • Create various events, such as CSR, Thank Press and Festive Events, on a regular basis to allow executives and the media to develop rapport as well as building positive image for the organization leading to collaboration to publicize other news • Support public relations plan for subsidiary companies (Thanachart Securities Plc., Thanachart Insurance Plc. and Thanachart Fund Management Co.,Ltd.) • Create various and tailor-made contents of products and services to distribute to targeted media. • Manage and monitor the Bank’s and affiliated companies’ public relations news and information released to the media. • Manage crisis by releasing information to swiftly counter negative publicity and handle crisis and emergency communications. • Managing charity and sponsorship budget for media • Be a host and MC for corporate in Thanachart Channel and other occasions. Show less



TMB Bank Public Company

• Senior Associate - Corporate Communications, Brand Strategy and Communications

  • Apr 2013 - Present



Krungthai Card Public Company Limited

• Assistant Manager - Public and Corporate Affairs

  • Nov 2005 - Mar 2013

  • Plan PR strategy to support corporate products and services, marketing plan,promotional campaign and to cope with CSR projects • Execute and implement various PR activities. • Responsible for PR planning and execution of “Learn & Earn @ KTC” project • Utilize effective PR tools for Brand equity • Incorporate New Media Strategy • Coordinate project work with medias, external customers and internal departments • Preparing press releases, speeches, annual reports for Top Management • Evaluate and analyze PR performance on monthly basis like Media Evaluation, Executive Summary, News Ranking, Media Ranking. • Build solid and good relationships with all media • Coordinate within team in organizing events • Monitor and update social, economic and political situation as well as competitor’s PR strategy • Managing charity and sponsorship budget for media • Planning and allocating department budget • Write general articles and research articles for organizations as planned and urgent case. • Be a host and MC for corporate in various occasion. Show less