Experience

Crompton Greaves Consumer Electricals Limited

• Manufacturing
• 700 & Above Employee

• Senior Marketing Manager

  • Oct 2022 - Present

• Marketing Manager

  • Jun 2021 - Oct 2022



Nippon Paint India

• India
• Chemical Manufacturing
• 700 & Above Employee

• Marketing Innovation Manager

  • Jun 2019 - May 2021

  Working towards Creating a future-ready business for Automotive refinish and Car care by developing end to end services. Support business in expanding geographies including South Asia and the Middle east. Responsible for A&P, brand Visibility, Goto market, marketing communication, e-Commerce, and Product Management. Worked closely with all B2C / B2B eCommerce Players and online channel partners to improving presence and build and maintain the No. 1 Position in each category participated. (car care and spray paints) Leading New product development, Trademark/ IP registration, Loyalty Program and Technology platform for the needs of the Auto refinish business. Show less



Swami Sukhabodhananda

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Engagement Manager

  • Jan 2019 - Jun 2019

  Serving the world, society and community around. Established a tele calling and donation collection unit for engagement with the donors based of 40,000 Database every month. Enabled e-commerce sales, active Social media, website and digital payment collection system for webinars and book sales online, Organized lectures and counseling session for HNI Clients across India. Arranged active funding for social cause like annadaan (served more than 3000 meals per day) , Arogya dana (more than 100 person Benefited) and Prasanna jyoti (educating and home stay for 40+ Kids) Show less



JSW

• India
• Mining
• 700 & Above Employee

• Category Manager

  • Aug 2018 - Jan 2019

  Ideated and created a loyalty program for the start-up business. Conducted end to end market research to collect, analyze and build loyalty program structure for painters, contractors, channel partners and consumers. Evaluated commercial proposals from agencies to shortlist a loyalty and a training partner. proposed mechanism to recognize prior learning under the national skill development council. Ideated and created a loyalty program for the start-up business. Conducted end to end market research to collect, analyze and build loyalty program structure for painters, contractors, channel partners and consumers. Evaluated commercial proposals from agencies to shortlist a loyalty and a training partner. proposed mechanism to recognize prior learning under the national skill development council.



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Mar 2016 - Jun 2018

  Ideated Business Plan for 5 year for portfolio, new segments, competitor response and Channel expansion of personal safety business. Using six sigma green belt process and en-visioning exercise. Executed integrated marketing and communications for developing a consumer-facing safety product brand. Implementation included Packing design, POS branding, Outdoor, Video campaign, SMS Blast, Radio, Social Media and internal activations. Responsibly driven Channel Energizing scheme, Shows, Meets, Councils, Clubs and Safety manager Forum to ensure high product penetration, and knowledge sharing Delivered a joint initiative Government of India, Closely working with DGFASLI, Ministry of Labor and employment and apparel export promotion council to drive industrial safety awareness with Audhyogik Suraksha rath. Conducted independent research on Safety in Agriculture sector and building a safety culture in SME/MSME in India with scholars from IIM – Lucknow and Kozhikode and Conducted research to identify go to market and potential of safety products with respect to increasing Air-pollution and changing lifestyle with a reputated agency. Show less



AkzoNobel

• Netherlands
• Chemical Manufacturing
• 700 & Above Employee

• Regional Product Manager

  • Jul 2014 - Feb 2016

  Recognized for new mid-tier water based product line development and implementation of loyalty program across geographies. Identified need gaps for in the trade product portfolio in South-East Asia, Australia, South Asia and Middle east countries. Conducted in-depth competitor analysis with product comparison and bench marking to define competitive advantage. Organized test market and new product introduction in region and introduced product with launch, activation and sale supporting package. Introduced common Loyalty platform for painter loyalty (Friends of Wanda) across the region, developed in India. Later used universally in other countries adapted in multiple languages.Conducted independent research on Automotive refinish and channel management with scholars from IIM – Indore. Show less

• Asst.Manager- Product

  • Mar 2012 - Jun 2014

  Awarded for extra effort to implement CRM across the segment and implement a process for customer complaints and product/channel profitability action. Introduced product ranges Value (Pro and Lesonal), Sustainable (water-based) and Rapid (Quick Drying) product range in the premium brand. Developed e-solutions and implemented Product benchmarking tool (e-benchmarking),Bodyshop workflow software (B-Rite), CRM (Microsoft dynamics), Color Management software (Mixit Pro), Value calculator and Industry-standard Service offering (A-Coat)Conducted research on Independent Bodyshop in Automotive refinish and influence of the Insurance on customer decision with a reputated Agency. Show less

• Senior Sales Executive

  • Oct 2010 - Feb 2012

  Awarded as the best salesperson for the achievement of Highest sales figure in the commercial vehicle segment of the year 2011. Responsibly increased the sales and brand in the sales region. The expanded channel in 6 cities, New business wins in 32 major bus manufacturers, 1 Large OEM and 2 government Supply contracts. Conducted a cricket tournament to develop painter engagement and brand awareness in the bus body manufacturer.



Reliance Retail

• Retail
• 700 & Above Employee

• Research Internship

  • Dec 2008 - Jul 2009

  Complete 12 weeks summer training as a project leader with other interns in north region . This research was conducted to find emerging opportunities, market analysis and promotion development according to demographics in India's retail, wholesale and warehousing market for a Indian known company. Activities include SAP documentation and analysis, Management reports and sales trends analysis. demographic analysis in with primary research across 24 stores in North India. Report generation & Management report submission. Working with team of Management trainees in 24 Ranger Farm wholesale store. Show less



HDFC Life

• India
• Insurance
• 700 & Above Employee

• Financial Consultant

  • Sep 2007 - Jun 2008



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Crew Member

  • Apr 2006 - May 2007