Pranita Mehta

Vice President, Management Director at Area 23
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Skills

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Experience

  • Area 23
    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Vice President, Management Director
      • Apr 2023 - Present

    • Vice President, Account Director
      • Nov 2021 - Apr 2023

      Consumer Marketing - Horizon Therapeutics (Tepezza)HCP Marketing - Kate Farms

    • Account Director
      • Apr 2019 - Oct 2021

      DTC/Global: New product launch - Eli Lilly (Retevmo)DTC: New product launch - Myovant Sciences/Pfizer Inc (Orgovyx)Consumer Marketing - Insmed Inc. (Arikayce)

  • Wunderman
    • Advertising Services
    • 700 & Above Employee
    • Account Supervisor
      • Dec 2016 - Apr 2019

      DTC: Key accounts: GSK (Sensodyne, Pronamel) - Awards/Recognition: MM&M 2018 Awards - Best Product Launch - Gold - 2017 Marketing IMPACT Awards - Digital Campaign of the Year - Finalist DTC: Key accounts: GSK (Sensodyne, Pronamel) - Awards/Recognition: MM&M 2018 Awards - Best Product Launch - Gold - 2017 Marketing IMPACT Awards - Digital Campaign of the Year - Finalist

  • JUICE Pharma Worldwide
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Executive
      • 2014 - 2016

      DTC/HCP: Key Accounts: Merck (Isentress, Belsomra), Valeant Pharmaceuticals (Jublia, Onexton), Ultragenyx (pipeline rare disease products) Awards/Mentions: JUBLIA Super Bowl TV Spot, 2016 - PM360 - 2016 Greatest Creators - DTC 2017 Awards - Best Use of Celebrity in Campaign / PSA Finalist DTC/HCP: Key Accounts: Merck (Isentress, Belsomra), Valeant Pharmaceuticals (Jublia, Onexton), Ultragenyx (pipeline rare disease products) Awards/Mentions: JUBLIA Super Bowl TV Spot, 2016 - PM360 - 2016 Greatest Creators - DTC 2017 Awards - Best Use of Celebrity in Campaign / PSA Finalist

  • Entrée Health (The CDM Group)
    • Greater New York City Area
    • Account Executive
      • Jul 2013 - Aug 2014

      Payer/HCP: Key Accounts: Pfizer (Lyrica); Novo Nordisk (Levemir, Victoza, Novolog) Payer/HCP: Key Accounts: Pfizer (Lyrica); Novo Nordisk (Levemir, Victoza, Novolog)

  • Ogilvy Cambridge
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Associate/ Account Executive
      • 2011 - 2013

      DTC/HCP: Key Accounts: Pfizer (Tygacil, Zyvox, Geodon) DTC/HCP: Key Accounts: Pfizer (Tygacil, Zyvox, Geodon)

Education

  • The George Washington University
    Bachelor of Arts (B.A.), International Affairs

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