Experience

DailyObjects

• India
• Retail
• 1 - 100 Employee

• Head of Growth

  • Jan 2023 - Present

  Leading the brand's overall growth strategy & execution to establish a profitably dominant position in the $8bn lifestyle accessories market - with focused marketing strategies and key brand partnerships for the India & US territories

• Senior Manager, Marketing & Growth

  • Jan 2022 - Jan 2023

  -Responsible for owning the whole digital acquisition piece for DailyObjects with P&L responsibility during the company's current hyper growth phase -Running innovative marketing experiments, conversion tests, A/B tests, lift studies to draw meaningful insights on brand, products, service and processes to help chart out the future business strategy for DailyObjects -Exploring new strategies & channels for growth, partnerships, collaborations, alliances, affiliate & influencer… Show more -Responsible for owning the whole digital acquisition piece for DailyObjects with P&L responsibility during the company's current hyper growth phase -Running innovative marketing experiments, conversion tests, A/B tests, lift studies to draw meaningful insights on brand, products, service and processes to help chart out the future business strategy for DailyObjects -Exploring new strategies & channels for growth, partnerships, collaborations, alliances, affiliate & influencer campaigns, leading their end-to-end execution -Determining areas of opportunity across the brand's internal & external touch points to strategize & lead optimization experiments -Working closely with the leadership, product, design & tech teams to create & execute the growth strategy and presenting data-driven insights for continuous improvements



The Jholmaal Store

• India
• Retail

• Founder

  • Oct 2018 - Present

  The Jholmaal Store is India’s quirkiest gifting platform striving to add a unique & crazy touch to the millennial gifting experience. Launched in 2018, a young, yet creative organization we want to do our bit to help you go beyond the same old boring mugs and offer globally curated pop-culture products. -Won Facebook’s Global Small Business Grant 2020 -Featured in SiliconIndia’s “Top 10 E-commerce Startups Of 2021” -Featured as the recommended gifting platform across 50+ blogs… Show more The Jholmaal Store is India’s quirkiest gifting platform striving to add a unique & crazy touch to the millennial gifting experience. Launched in 2018, a young, yet creative organization we want to do our bit to help you go beyond the same old boring mugs and offer globally curated pop-culture products. -Won Facebook’s Global Small Business Grant 2020 -Featured in SiliconIndia’s “Top 10 E-commerce Startups Of 2021” -Featured as the recommended gifting platform across 50+ blogs including Little Black Book (LBB) & SoDelhi -Rated 4.9/5 with 1100+ reviews online Show less The Jholmaal Store is India’s quirkiest gifting platform striving to add a unique & crazy touch to the millennial gifting experience. Launched in 2018, a young, yet creative organization we want to do our bit to help you go beyond the same old boring mugs and offer globally curated pop-culture products. -Won Facebook’s Global Small Business Grant 2020 -Featured in SiliconIndia’s “Top 10 E-commerce Startups Of 2021” -Featured as the recommended gifting platform across 50+ blogs… Show more The Jholmaal Store is India’s quirkiest gifting platform striving to add a unique & crazy touch to the millennial gifting experience. Launched in 2018, a young, yet creative organization we want to do our bit to help you go beyond the same old boring mugs and offer globally curated pop-culture products. -Won Facebook’s Global Small Business Grant 2020 -Featured in SiliconIndia’s “Top 10 E-commerce Startups Of 2021” -Featured as the recommended gifting platform across 50+ blogs including Little Black Book (LBB) & SoDelhi -Rated 4.9/5 with 1100+ reviews online Show less



The Zulu Pet Co

• Retail Art Supplies

• Co-founder

  • Mar 2020 - Jul 2021

  Zulupets is a unique online platform for pet lovers in India, with the vision to revolutionize the pet industry by curating & designing ridiculously hilarious & unique personalized pet products. Zulupets is a unique online platform for pet lovers in India, with the vision to revolutionize the pet industry by curating & designing ridiculously hilarious & unique personalized pet products.



cKers Finance

• India
• Financial Services
• 1 - 100 Employee

• Investment Associate

  • Jun 2017 - Sep 2019

  Responsible for scaling portfolio of cKers, a venture debt finance company, in the Decentralized Renewable Energy (DRE) segment in India by mapping the ecosystem, identifying & sourcing investible opportunities, formulating financing products & managing the overall impact investment portfolio -Created & nurtured relationships with C-level executives in the sustainable energy domain supporting them on revenue strategy & project viability -Managed end-to-end deal cycle from induction… Show more Responsible for scaling portfolio of cKers, a venture debt finance company, in the Decentralized Renewable Energy (DRE) segment in India by mapping the ecosystem, identifying & sourcing investible opportunities, formulating financing products & managing the overall impact investment portfolio -Created & nurtured relationships with C-level executives in the sustainable energy domain supporting them on revenue strategy & project viability -Managed end-to-end deal cycle from induction, credit due-diligence & structuring term sheets -Developed comprehensive cash flow models for rooftop solar, floating solar, cold storage & electric vehicles as a part of the company’s due-diligence stack -Conducted industry research to develop frameworks for legal contracts as a part of a project’s credit appraisal -Spearheaded the end-to-end design, development & implementation of cKers cloud-based Loan Management System Show less Responsible for scaling portfolio of cKers, a venture debt finance company, in the Decentralized Renewable Energy (DRE) segment in India by mapping the ecosystem, identifying & sourcing investible opportunities, formulating financing products & managing the overall impact investment portfolio -Created & nurtured relationships with C-level executives in the sustainable energy domain supporting them on revenue strategy & project viability -Managed end-to-end deal cycle from induction… Show more Responsible for scaling portfolio of cKers, a venture debt finance company, in the Decentralized Renewable Energy (DRE) segment in India by mapping the ecosystem, identifying & sourcing investible opportunities, formulating financing products & managing the overall impact investment portfolio -Created & nurtured relationships with C-level executives in the sustainable energy domain supporting them on revenue strategy & project viability -Managed end-to-end deal cycle from induction, credit due-diligence & structuring term sheets -Developed comprehensive cash flow models for rooftop solar, floating solar, cold storage & electric vehicles as a part of the company’s due-diligence stack -Conducted industry research to develop frameworks for legal contracts as a part of a project’s credit appraisal -Spearheaded the end-to-end design, development & implementation of cKers cloud-based Loan Management System Show less



Shah Jindal & Associates

• New Delhi

• Associate

  • Mar 2015 - Jun 2017

  Shah Jindal & Associates is a firm of Chartered Accountants specializing in project financing, advisory & audit. -Prepared Techno Economic Viability (TEV) reports in the real estate & hospitality sector; devised excel based IRR models for financial projections -Prepared valuation reports for a pan-India real estate startup using Net Assets & DCF method Shah Jindal & Associates is a firm of Chartered Accountants specializing in project financing, advisory & audit. -Prepared Techno Economic Viability (TEV) reports in the real estate & hospitality sector; devised excel based IRR models for financial projections -Prepared valuation reports for a pan-India real estate startup using Net Assets & DCF method



KPMG India

• India
• Business Consulting and Services
• 700 & Above Employee

• Articled Assistant

  • Apr 2014 - Feb 2015

  For several Fortune 100 companies: -Analyzed the Internal Control Environment, performed audit procedures on Balance Sheet and P&L items and assisted in stock counts for Limited Review and Statutory Audit engagements -Performed Analytical Review (Variance analysis, risk assessment and fraud detection) of financial statements using IDEA & MS-Excel CLIENTS: GE | CBRE | Aspiring Minds | Aman Resorts Group | Yachio India Mfg. Pvt. Ltd. | TPO India Pvt. Ltd. | G&D India Pvt. Ltd. For several Fortune 100 companies: -Analyzed the Internal Control Environment, performed audit procedures on Balance Sheet and P&L items and assisted in stock counts for Limited Review and Statutory Audit engagements -Performed Analytical Review (Variance analysis, risk assessment and fraud detection) of financial statements using IDEA & MS-Excel CLIENTS: GE | CBRE | Aspiring Minds | Aman Resorts Group | Yachio India Mfg. Pvt. Ltd. | TPO India Pvt. Ltd. | G&D India Pvt. Ltd.