Communications Officer

• Jan 2019 - Present

Freelance Copywriter

• Mar 2018 - Mar 2019

• Copywriting on the new website project • Write custom EDMs for premium clients • Use Sprout Social to author social media copy to accompany images for Instagram and Facebook • Content creation including blog posts • Create advertising copy • Use brand 'voice' and style for all communications • Copywriting on the new website project • Write custom EDMs for premium clients • Use Sprout Social to author social media copy to accompany images for Instagram and Facebook • Content creation including blog posts • Create advertising copy • Use brand 'voice' and style for all communications

Marketing Communications Specialist - Camps Sector

• Oct 2018 - Jan 2019

• Research and create a comprehensive database of prospective sales leads for camps programs, including Victorian schools and special interest groups• Design, copywrite and distribute EDMs using TractionNext software• Oversee the design of campaign collateral• Create and schedule Facebook marketing posts to promote specific campaigns and events• Coordinate photoshoots on site at the camps, including collating and organising photo release forms• Liaise with internal stakeholders across various YMCA sectors to help cross-promote campaigns• Support all camp managers in any social media or marketing needs

Content Editor & Copywriter

• May 2018 - Jan 2019

I'm working on the New Websites project, as we update all of YMCA Victoria's websites.• Review, revise and create website copy from a standpoint of relevance to the user• Utilise content management and development platform GatherContent to create new projects, design templates and collate all required content• Work with stakeholders across many YMCA Victoria sectors such as the Recreation Marketing team, Children's Programs, Camps and Community Programs to ensure all content is relevant and current

Content Marketer - Premier's Active April Campaign

• Mar 2018 - May 2018

• Design and deliver a two month content marketing campaign to raise awareness of Premier's Active April through YMCA channels• Support partner Premier's Active April in reaching key target markets• Collaborate with our partner in developing a content marketing plan, hosting content across YMCA websites and partner's websites• Copywrite and create content across a number of communication platforms including email, social media and website• Use CMS CManager to publish content• Engage with the Project Coordinator, YMCA operational leaders, and YMCA marketingstaff to develop a communications and promotional plan across YMCA sectors• Use TractionNext to create and send EDMs• Post campaign reporting• Apply brand guidelines to all digital output

Administration Assistant

• Feb 2015 - Apr 2018

• Input invoices and payables using MYOB • Filing • Data entry • Input invoices and payables using MYOB • Filing • Data entry

Digital Content Specialist for Statewide Services Marketing Team

• Sep 2016 - Feb 2017

• Copywrite, proof read and edit for the Children's Programs website. • Publication of content onto Children's Program website through WordPress.• Copywrite for social media.• Use Facebook advertising and analytics.• Optimise and sort data for EDMs, and upload to Traction software. • Assist in designing, sending and reporting on EDMs in Traction software. • Cooperatively work with, and assist other members of the Marketing & Communications team when required.• Apply brand guidelines to all digital output.

Regional Digital Communications Intern

• Apr 2016 - Sep 2016

• Assist the Digital Marketing Specialist with completing the revision customer journey for the YMCA Camps Website.• Apply, optimize and implement content in YMCA CMS on Camps and Youth Services websites.• Develop, implement & report on a digital strategy and content calendar for the YMCA Bridge Project Dinner in August 2016.• Create a microsite using Wordpress for YMCA Bridge Project Dinner.• Brief in graphic designers for all collateral.• Develop a social media strategy, as well as plan and develop content for the Youth Services’s Facebook page. • Use Facebook advertising and analytics.• Write Social Media training guide.• Support digital reporting processes; collate and analyse digital campaign and quarterly performances, present and implement recommendations based on these.• Cooperatively work with, and assist other members of the Marketing & Communications team when required.• Apply brand guidelines to all digital output.

Social Media Marketing Intern

• Mar 2015 - Nov 2015