Pranay Porwal

Senior Program Manager at LEAD School
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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5.0

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Abhishek Sharma

Pranay comes across as an intelligent individual with a strong grasp of ecommerce landscape and business. I have worked closely with him and have been impressed with his collaborative approach to problem solving and strong stakeholder management skills. He is a subject matter expert when it comes to Category and vendor management and his insights have helped provide direction to critical projects. He has the rare ability to build rapport and strong relations quickly. I would recommend Pranay for any senior roles in business and am confident of him growing to be a strong leader.

Raydon Cardozo

I have known Pranay for the past 2 years now, he is a business savvy and client focused Category Manager at Browntape. He is assertive and has good attention to detail, he has been successful in improving many clients online business through strategic planning and flawless execution. What stands out about him is the fact that he takes the trouble to stay up to date with what is happening across the online market places; he keeps a keen eye on other business and therefore can give his clients actionable insight to work on. The other aspect of his personality is his leadership and team management capability. His team is highly motivated and engaged and this is a result of his engagement with the team I would recommend Pranay as an excellent Category manager in the eCommerce business!

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Credentials

  • How to Be More Strategic in Six Steps
    LinkedIn
    May, 2023
    - Oct, 2024
  • Strategic Thinking
    LinkedIn
    May, 2023
    - Oct, 2024

Experience

    • India
    • Education Administration Programs
    • 700 & Above Employee
    • Senior Program Manager
      • Oct 2023 - Present

    • Netherlands
    • Technology, Information and Internet
    • 700 & Above Employee
    • City Manager
      • Apr 2022 - Oct 2023

      - Strategically bifurcated the dealer base into three groups to cater 700 Auctions and delivered 20% growth in GMV - Turned around one loss making category into a profitable category by increasing the margins by 166% - Successfully executed trifurcation of Delhi business into independent cities for both Retail and Sales functions - Penetrated Dealer financing by 20% in Haryana that helped in increasing the successful auctions by 25% - Overachieved Sales and Retail output and… Show more - Strategically bifurcated the dealer base into three groups to cater 700 Auctions and delivered 20% growth in GMV - Turned around one loss making category into a profitable category by increasing the margins by 166% - Successfully executed trifurcation of Delhi business into independent cities for both Retail and Sales functions - Penetrated Dealer financing by 20% in Haryana that helped in increasing the successful auctions by 25% - Overachieved Sales and Retail output and delivered all KPIs from the Haryana city in the first month of creation

    • Senior Channel Lead
      • Oct 2021 - Mar 2022

      - Devised new metric of Onspot and Hot leads which improved Day 0 conversions by 42% - Improved conversion by 28% by dividing the 32 retail stores and 120 retail executives into multiple zones - Achieved 3X of the business plan $6mn+ in GMV and $255k+ in gross profit/month by launching 18 new Retail stores - Consolidated the Retail business to reduce costing and created the centralized Retail team to increase profitability

    • Channel Lead
      • Mar 2020 - Sep 2021

      - Managed the P&L of the 14 retail stores and achieved operational profitability since Nov’20 - Designed and executed the business plan to improve the efficiency of the business metrics resulting into 28% increase in margins, 35% growth in conversion, and 21% increase in GMV - Transitioned retail inspection model to retail and home inspections combined with the same resourcing and delivering 50% business from Home Inspections - Prepared business expansion plan with 6 new and 2 virtual… Show more - Managed the P&L of the 14 retail stores and achieved operational profitability since Nov’20 - Designed and executed the business plan to improve the efficiency of the business metrics resulting into 28% increase in margins, 35% growth in conversion, and 21% increase in GMV - Transitioned retail inspection model to retail and home inspections combined with the same resourcing and delivering 50% business from Home Inspections - Prepared business expansion plan with 6 new and 2 virtual stores proposing 100% growth in GMV and top funnel, currently in execution will be completed by Nov’21 - Recovered the business post first covid wave in 6 months in FY 2020-21 and achieved the same in 2 months after second covid wave in FY 2021-22 - Delivered $2mn+ in GMV and $100k+ in gross profit per month with a team of 80 Retail executives - Improved customer experience by increasing the google reviews and maintaining above 4+ for all stores also improving the NPS from negative to positive score

    • Territory Manager
      • Jun 2018 - Feb 2020

      - Managed the transition of business model from Home Inspections to Retail inspection by setting up 12 stores and thereafter managed the operation of 6 stores - Delivered 6X growth in transactions during FY 2019-20 with a team of 45 retail executives - Trusted with additional responsibility of handling sales team of 14 executives, created a cross functional team to reduce customer waiting time, improve auction efficiency, onspot conversion resulting in increased transactions -… Show more - Managed the transition of business model from Home Inspections to Retail inspection by setting up 12 stores and thereafter managed the operation of 6 stores - Delivered 6X growth in transactions during FY 2019-20 with a team of 45 retail executives - Trusted with additional responsibility of handling sales team of 14 executives, created a cross functional team to reduce customer waiting time, improve auction efficiency, onspot conversion resulting in increased transactions - Reorganized the B2B business by increasing the onboarding of dealers and initiated dealer to dealer transactions - Managed Home Inspection as the business unit in FY 2020-21 which showed 20% growth MoM - Primary responsibilities: Transactions, setting-up new processes, operational efficiency, improving customer experience, data analysis

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Category Manager
      • Nov 2017 - May 2018

      - Responsible for handling P&L of the Fashion Category: Men's Fashion, Women Fashion, Footwear, and Fashion accessories - Responsible for Sales growth and Category growth through business development and was handling top 75 sellers across categories - Responsible for creating Banners, Brand promotion, In-app push, Push notification, and SMS to generate sales of existing clients - Responsible for executing the Marketing calendar in coordination with the Campaign and the creative… Show more - Responsible for handling P&L of the Fashion Category: Men's Fashion, Women Fashion, Footwear, and Fashion accessories - Responsible for Sales growth and Category growth through business development and was handling top 75 sellers across categories - Responsible for creating Banners, Brand promotion, In-app push, Push notification, and SMS to generate sales of existing clients - Responsible for executing the Marketing calendar in coordination with the Campaign and the creative team - Analyzing to data to understand the consumer buying behavior through search, buying, and browsing history - Responsible for increasing the new traffic, engagement rate, and the conversion rate. Show less - Responsible for handling P&L of the Fashion Category: Men's Fashion, Women Fashion, Footwear, and Fashion accessories - Responsible for Sales growth and Category growth through business development and was handling top 75 sellers across categories - Responsible for creating Banners, Brand promotion, In-app push, Push notification, and SMS to generate sales of existing clients - Responsible for executing the Marketing calendar in coordination with the Campaign and the creative… Show more - Responsible for handling P&L of the Fashion Category: Men's Fashion, Women Fashion, Footwear, and Fashion accessories - Responsible for Sales growth and Category growth through business development and was handling top 75 sellers across categories - Responsible for creating Banners, Brand promotion, In-app push, Push notification, and SMS to generate sales of existing clients - Responsible for executing the Marketing calendar in coordination with the Campaign and the creative team - Analyzing to data to understand the consumer buying behavior through search, buying, and browsing history - Responsible for increasing the new traffic, engagement rate, and the conversion rate. Show less

    • India
    • Software Development
    • 1 - 100 Employee
    • Category Manager
      • Apr 2016 - Oct 2017

      - Responsible for handling PnL of 100+ brands in the Women Fashion category: Women Ethnic, Women western wear, and Lingerie - Building relationship with key brands for multichannel commerce - Increasing sales productivity through category development, improving content, pricing, assortment planning, merchandising, and executing promotional activities - Coordinated brand endorsements for leading brands with bollywood celebrities - SPOC of a category for internal teams and for… Show more - Responsible for handling PnL of 100+ brands in the Women Fashion category: Women Ethnic, Women western wear, and Lingerie - Building relationship with key brands for multichannel commerce - Increasing sales productivity through category development, improving content, pricing, assortment planning, merchandising, and executing promotional activities - Coordinated brand endorsements for leading brands with bollywood celebrities - SPOC of a category for internal teams and for merchant partners and handle the operations, resolve issues and drive the day-day sales for the category - Analyzing consumer buying patterns and predicting future trends. - To fulfil the gaps in selection for the category and benchmark competition on both selection and business. - Managed brand promotions and initiate marketing campaigns for them to enhance visibility and sales - Initiated new tie-ups and ventures and negotiating commercial terms with them - Responsible for setting up process which includes team building, recruitment, training, and merchant relationship.

    • Senior Account Manager
      • Nov 2015 - Mar 2016

      - Part of Vendor Management Team responsible for managing existing Key accounts & developing new prospective sources for deriving business growth - Strategized & achieved GMV growth for clients on Flipkart, Amazon, Snapdeal, Paytm, Shopclues, Ebay, Jabong, Myntra, Tata cliq, Limeroad, Voonik etc. - Developed business rationale and suggested new features & services to bring customers ease-of-use and innovation. - Closely working with the Vendors on New Releases, Terms Negotiations to… Show more - Part of Vendor Management Team responsible for managing existing Key accounts & developing new prospective sources for deriving business growth - Strategized & achieved GMV growth for clients on Flipkart, Amazon, Snapdeal, Paytm, Shopclues, Ebay, Jabong, Myntra, Tata cliq, Limeroad, Voonik etc. - Developed business rationale and suggested new features & services to bring customers ease-of-use and innovation. - Closely working with the Vendors on New Releases, Terms Negotiations to enhance margins - Segmentation of customers into buckets and generate promotion plans to increase revenue from each through targeted activities like mailers, website promotions and vendor deals

    • Account Manager
      • Mar 2015 - Oct 2015

      - Handled 75 clients across categories like western wear, ethnic wear, footwear, jewelry, home furnishing, bags, and lingerie. - Managed operations: Onboarding, listings, inventory, order processing, and reputation management for vendors on multiple marketplaces. - Invented and changed SOP’s for continuous process improvement and automation across our systems. - Handling and resolving all client & marketplace level escalations.

    • India
    • Higher Education
    • 200 - 300 Employee
    • Core committee member - Samarthan
      • Jul 2014 - Jul 2015

      - Samarthan, is the student initiative under the Center for Social Sensitivity and Action, GIM which aims to engage the social side of the students and inculcate a sense of being socially responsible. - Was responsibile for managing the institute's CSR program (GiveGoa Initiative) and organizing on-campus and off-campus events, to promote the spirit of community & social well-being. - Samarthan, is the student initiative under the Center for Social Sensitivity and Action, GIM which aims to engage the social side of the students and inculcate a sense of being socially responsible. - Was responsibile for managing the institute's CSR program (GiveGoa Initiative) and organizing on-campus and off-campus events, to promote the spirit of community & social well-being.

    • India
    • Industrial Machinery Manufacturing
    • 200 - 300 Employee
    • Management Intern
      • Apr 2014 - May 2014

      - Performed primary market research for 67 industrial clients across 7 cities. - Analyzed effectiveness of existing product portfolio by understanding consumer buying behaviour to drive sales growth and sustain key accounts. - Worked closely with top line managers for providing feasible solutions to key business issues. - Provided recommendations based on research analysis to drive sales growth and sustain key accounts. - Helped in maintaining the customer relationship with… Show more - Performed primary market research for 67 industrial clients across 7 cities. - Analyzed effectiveness of existing product portfolio by understanding consumer buying behaviour to drive sales growth and sustain key accounts. - Worked closely with top line managers for providing feasible solutions to key business issues. - Provided recommendations based on research analysis to drive sales growth and sustain key accounts. - Helped in maintaining the customer relationship with existing clients and reviving 10 former clients. Show less - Performed primary market research for 67 industrial clients across 7 cities. - Analyzed effectiveness of existing product portfolio by understanding consumer buying behaviour to drive sales growth and sustain key accounts. - Worked closely with top line managers for providing feasible solutions to key business issues. - Provided recommendations based on research analysis to drive sales growth and sustain key accounts. - Helped in maintaining the customer relationship with… Show more - Performed primary market research for 67 industrial clients across 7 cities. - Analyzed effectiveness of existing product portfolio by understanding consumer buying behaviour to drive sales growth and sustain key accounts. - Worked closely with top line managers for providing feasible solutions to key business issues. - Provided recommendations based on research analysis to drive sales growth and sustain key accounts. - Helped in maintaining the customer relationship with existing clients and reviving 10 former clients. Show less

    • India
    • Consumer Services
    • 1 - 100 Employee
    • Engineer
      • Aug 2011 - Jun 2013

      - Coordinated with vendors for communicating requirements to fulfill business needs. - Successfully led teams by providing optimized business solutions for resolving bottlenecks. - Suggested performance improvement alternatives by planning and monitoring of resources. - Involved in liaisoning and executed approvals from Maharashtra State Electricity Transmission Company ltd. - Analyzed and prepared reports for the required changes in crucial project deliverables. - Coordinated with vendors for communicating requirements to fulfill business needs. - Successfully led teams by providing optimized business solutions for resolving bottlenecks. - Suggested performance improvement alternatives by planning and monitoring of resources. - Involved in liaisoning and executed approvals from Maharashtra State Electricity Transmission Company ltd. - Analyzed and prepared reports for the required changes in crucial project deliverables.

Education

  • Goa Institute of Management
    Master of Business Administration (M.B.A.), Marketing
    2013 - 2015
  • AJAY KUMAR GARG ENGINEERING COLLEGE, GHAZIABAD
    Bachelor of Technology - BTech, Mechanical Engineering
    2007 - 2011
  • modern academy
    SSC, Math, Physics, Chemistry
    2006 - 2007
  • GRD Academy
    HSC
    2004 - 2005

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