Pranavi Mahajan

Digital Creative Marketing Executive at Lenskart.com
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Contact Information
us****@****om
(386) 825-5501
Location
New Delhi, Delhi, India, IN
Languages
  • Hindi -
  • English -

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Anushka Khanduri

Pranavi is one of the most dedicated professionals I’ve worked with. With a determined spirit, she is always willing to put in extra efforts wherever required. Her expertise as a Social Media Manager and Digital Marketer is highly appreciable, and it helped our team come up with more efficient solutions on different projects. Her contribution is valuable to the side, and I highly recommend Pranavi, and would love to work with her again.

Shabd Adhar

Pranavi and I collaborated on several projects, and she is one of the best people I had in my team. Her appetite for innovative ideas makes her one of my go-to collaborators on the latest digital and marketing trends. I would highly recommend her to help an organization ramp digital marketing efforts.

Ayush Bathla

Pranavi is one of the most dedicated professionals out there. I collaborated on several projects with her and she was always willing to go the extra mile to help us when needed. Her expertise as a Marketing Strategist and the way she helped our team in developing effective solutions is genuinely remarkable. I highly recommend her abilities and would love to work with her in future.

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Credentials

  • Introduction to Business Management
    King's College London
    Feb, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Dec, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Aug, 2020
    - Nov, 2024
  • Digital marketing
    Google
    Apr, 2020
    - Nov, 2024

Experience

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Digital Creative Marketing Executive
      • Jan 2022 - Present

      - Execute the marketing campaigns for Lenskart business in Southeast Asia onsite (web and app) for new arrivals, collection launches, landing pages and promotions - Conceptualising and producing creative briefs for digital marketing campaigns for paid performance media and CRM, providing creative direction to design teams, and liaising with key internal stakeholders - Streamline with external agencies for promotions and campaign launches. - Execute the marketing campaigns for Lenskart business in Southeast Asia onsite (web and app) for new arrivals, collection launches, landing pages and promotions - Conceptualising and producing creative briefs for digital marketing campaigns for paid performance media and CRM, providing creative direction to design teams, and liaising with key internal stakeholders - Streamline with external agencies for promotions and campaign launches.

    • India
    • Transportation, Logistics, Supply Chain and Storage
    • 100 - 200 Employee
    • Digital Marketing Executive
      • Oct 2020 - Mar 2021

      - Implemented a Digital marketing strategy across a range of channels ( Social Media, Email, SEO)- Conceptualized and built branding for subsidiary Oral Care brand- Odic from the ground up.- Successfully spearheaded the visual branding of the brand by planning and developing product andmarketing collaterals.- Designed, created, and worked on Shopify for website development and to successfully optimize it to get quality leads.- Manage social media platforms such as Facebook, Instagram, YouTube & website. Show less

    • Digital Marketing Intern
      • Jul 2020 - Sep 2020

      - Developed Communication strategy for disseminating marketing content.- Coordinated with designs and analytics team to optimize web communication.- Drafted and presented various communication collaterals such as blogs, emails, social media designs etc.

    • India
    • Consumer Goods
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2019 - Jul 2020

      - Created Social Media strategy and executed various activities on the basis of the Social Media Calendar. - Managed daily presence on Social networking sites such as Instagram and Facebook. - Created engaging visual content like video ads, product photographs and designs. - Created editorial content such as blogs, captions, stories. - Monitored using social media analytics tools. - Created Social Media strategy and executed various activities on the basis of the Social Media Calendar. - Managed daily presence on Social networking sites such as Instagram and Facebook. - Created engaging visual content like video ads, product photographs and designs. - Created editorial content such as blogs, captions, stories. - Monitored using social media analytics tools.

    • India
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Brand Communications intern
      • Apr 2019 - Jun 2019

      - Drafted and reviewed a variety of internal and external communication materials. - Assisted with the development and execution of digital marketing programs (web and social media). - Researched and evaluated competitor marketing and digital content. - Presented new social media campaign ideas and planned the development of event initiatives. - Assessed opportunities for regional sponsorships. - Contacted influencers for PR opportunities. - Drafted and reviewed a variety of internal and external communication materials. - Assisted with the development and execution of digital marketing programs (web and social media). - Researched and evaluated competitor marketing and digital content. - Presented new social media campaign ideas and planned the development of event initiatives. - Assessed opportunities for regional sponsorships. - Contacted influencers for PR opportunities.

    • India
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Photojournalism intern
      • Jul 2018 - Sep 2018

      - Undertook various photography assignments on new stories every week. - Retouched photographs and came up with captions. - Got published in Caravan Alive magazine. - Undertook various photography assignments on new stories every week. - Retouched photographs and came up with captions. - Got published in Caravan Alive magazine.

Education

  • Vivekananda institute of Professional studies
    Bachelor of Arts - BA, Journalism and Mass Communication
    2017 - 2020
  • Ryan International School

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