Experience

AlgoriX

• Singapore
• Advertising Services
• 1 - 100 Employee

• Associate Director, Programmatic Strategy

  • Dec 2021 - Present

• Senior Manager, Account Management

  • Feb 2020 - Present



Self Employed

• Consultant

  • Feb 2020 - Nov 2021



Blis

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Technical Sales Manager (Programmatic)

  • Jan 2019 - Jan 2020

  • Managing programmatic side of business for agencies and helping brands to achieve their campaign objectives through PMP. • Provide insights to the clients about Blis location data and programmatic media. • Combining data and media into client's activity in order to ensure campaigns delivery and achieve business outcomes. • Troubleshooting the issues with campaign set up in client's preferred DSPs (TTD, DV360, Amobee etc.) • Managing programmatic side of business for agencies and helping brands to achieve their campaign objectives through PMP. • Provide insights to the clients about Blis location data and programmatic media. • Combining data and media into client's activity in order to ensure campaigns delivery and achieve business outcomes. • Troubleshooting the issues with campaign set up in client's preferred DSPs (TTD, DV360, Amobee etc.)



Smaato (Now part of Verve Group)

• United States
• Advertising Services
• 100 - 200 Employee

• Manager, Demand Account Management | APAC

  • Apr 2016 - Jan 2019

  • Benchmarking & Strategizing for demand side clients (Ad Networks & DSPs) • Drive Quarterly Business Reviews with partners and weekly business reviews with senior management internally. • Scaling accounts in terms of revenue by up-selling, cross-selling, developing strategy and optimization. • Develop roadmap proposal of Mobile Advertising campaigns for new & existing clients. • Benchmarking & Strategizing for demand side clients (Ad Networks & DSPs) • Drive Quarterly Business Reviews with partners and weekly business reviews with senior management internally. • Scaling accounts in terms of revenue by up-selling, cross-selling, developing strategy and optimization. • Develop roadmap proposal of Mobile Advertising campaigns for new & existing clients.



InMobi

• Singapore
• Advertising Services
• 700 & Above Employee

• Senior Associate | Strategy and Ops

  • Nov 2015 - Apr 2016

  • In depth Business Tracking and building Revenue Models for the company.• Analyze competitors for their mobile marketing campaigns/ strategies within or outside InMobi.• Conducting researches and deep-dives to collect insights across brands, verticals and countries, which propel sales.• Help product management team in designing better products by communicating market realities and expectations.

• Account Strategist | Performance Advertising | EMEA

  • Feb 2015 - Nov 2015

  • Drive Quarterly Business Reviews with partners and weekly business reviews with senior management internally.• Deploy new product innovations to the market (e.g. Appographic, Native, Videos, Carousel etc.)• Benchmarking & Strategizing for demand side clients.• Work with advertisers to understand their expectations and provide ROI estimates by identifying key trends & inconsistencies in data.

• Account Manager | Performance Advertising | EMEA

  • Sep 2014 - Feb 2015

  • Scaling Performance Agencies & direct advertisers in terms of revenue & maintain client relationship by developing strategy and optimization.• Work with data to arrive at insights and strategies about campaigns.• Work with publishing team to secure inventories required for meeting the client objectives

• Campaign Manager

  • Sep 2013 - Aug 2014

  • Advertiser Account & Campaigns set up.• Management of client expectations, communication and daily, weekly, Adhoc reporting.• Keeping multiple support systems updated e.g.: Salesforce, Jira



PubMatic

• United States
• Internet Publishing
• 700 & Above Employee

• Senior Publisher Operations Specialist

  • Apr 2013 - Sep 2013

  • Publisher’s Account Management and Revenue Optimization.• Setting up Publishers & integration of Ad-Networks.• Benchmarking & Strategizing for supply side clients.• Quality Control – Creative, Site, Ad network’s Review

• Publisher Operations Specialist

  • Jan 2012 - Mar 2013

  Managing ad network account setup, data analysis, traffic (run) campaigns and creative’s, generate and interpret reporting that will yield competitive insights for the clients and partners.