Pranali Pawar

Manager - India Operations at Bay Leaf Digital
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English -
  • Hindi -
  • Marathi -
  • Kannada -
Skills

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Credentials

  • Lean Six Sigma Green Belt Certification
    University of Houston - College of Technology
    May, 2015
    - Nov, 2024
  • Hubspot Inbound Marketing Certification
    HubSpot Academy
    Feb, 2018
    - Nov, 2024

Experience

  • Bay Leaf Digital
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Manager - India Operations
      • Oct 2019 - Present

      • Launched new office in India, recruited, screened and onboarded 5 employees across Marketing and Development Teams. • Managed, trained and supervised team of full-time Marketing Analysts dedicated to SaaS SEO Marketing, On Page Optimization, Content Marketing, Social Media Marketing & SaaS HubSpot Marketing. • Led execution tasks across 15 clients, assigned stories and workloads to employees, provided detailed feedback post QA and ensured tasks are completed successfully. Fostered collaboration among global teams, across departments and across time zones.• Created 20+ training manuals and video tutorials for new recruits and existing employees on SEO best practices, Hubspot, link building, social media marketing, wordpress etc.• Experienced in building Google Ads, Facebook, Rollworks, LinkedIn and Hubspot campaigns and generating qualified leads.• Constantly working with Dev team on building in-house business process automation programs for manual and repetitive processes to improve productivity, efficiency and growth.• Experienced is using Hubspot CRM and training employees in building landing pages, campaigns, emails, workflows, chat flows etc on the platform.• Five+ years experience in building and optimizing wordpress pages/posts with page builders like Beaver Builder, Divi, Elementor, Themify, WP Bakery and Gutenberg. Look after regular maintenance of all client websites.

    • Marketing Analyst
      • Sep 2016 - Sep 2019

      • Performed keyword research for various clients to determine shifts in demand in telecom, real estate, logistics and home services industry• Utilized tools like Google AdWords and SEM rush to identify relevant keywords for optimizing SEO rankings for various clients• Conducted competitive research to analyze the keywords trending on SERP and target ones that convert well • Brainstormed with internal team to come up with fresh and new content ideas for target keywords and products/services offered by our clients• Performed content promotion strategies to promote articles to high authority websites and reach a wider audience• Created weekly website audit reports to analyze website search engine visibility, overall traffic, individual pages, PPC campaign statistics and website back-end issues if any• Wrote articles on logistics marketing for the BLD knowledge base• Provided SEO recommendations for content: H1, meta description, keyword and title tags• Worked on Wordpress powered websites to optimize landing pages and other individual pages

  • University of Houston
    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Assistant - Team Leader
      • Jan 2015 - May 2016

      • Led a team of 12 proctors and provided guidance in administering exams in the testing center • Assisted students with technical queries during exams • Maintained confidentiality and security of all testing materials and other test documents • Created spreadsheets to analyze trends in exam scheduling • Created training documentation and train newly hired student assistants • Graded undergraduate exams for freshmen level math courses • Led a team of 12 proctors and provided guidance in administering exams in the testing center • Assisted students with technical queries during exams • Maintained confidentiality and security of all testing materials and other test documents • Created spreadsheets to analyze trends in exam scheduling • Created training documentation and train newly hired student assistants • Graded undergraduate exams for freshmen level math courses

  • CHRISTUS Health
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Supply Chain Intern
      • Jun 2015 - Aug 2015

      • Performed root cause analysis of purchase orders (PO) in open status using Cause and Effect / Ishikawa Diagram Quality tool. Reduced back logs in open status orders by 14%. • Coordinated with cross-functional 5 member team to collect internal requirements for Learning Management System (LMS) platform and generated RFI to solicit potential vendors for capabilities. • Created production orders, purchase requisition in MEDITECH system. • Created a time series forecasting model for IV accessories for North America by using historic data which had increased accuracy over existing model by 5%.

  • Expert Engineering Enterprise
    • Belagavi Area, India
    • Production Engineering Intern
      • Jan 2013 - May 2013

      • Evaluated the manufacturing process of butterfly valves to conduct rigorous time study and calculated the process lead-time for every component. This was later used to calculate the total lead-time of the entire process. • Created forecasts for production volume based on existing inventory levels and WIP with existing data provided at the manufacturing site for ball valves. • Analyzed manufacturing processes for ISO 9001 certified butterfly valves and ball valves and suggested improvements using time and motion studies, FMEA, and DFA which reduced setup time by 12%. • Designed and fabricated metal chip collector for easy chip removal on shop floor reducing setup time by 6% after each operation.

  • Gokak Textiles Ltd
    • India
    • Textile Manufacturing
    • 1 - 100 Employee
    • Quality Control and Expedition Intern
      • Jan 2012 - May 2012

      • Coordinated with SQ (Supplier Quality) & Expediting team • Applied statistical methods and performs mathematical calculations to determine manufacturing requirements • Performed different roles in project controls group, engineering, procurement & logistics to align individual department objectives with the project objectives. • Coordinated with SQ (Supplier Quality) & Expediting team • Applied statistical methods and performs mathematical calculations to determine manufacturing requirements • Performed different roles in project controls group, engineering, procurement & logistics to align individual department objectives with the project objectives.

Education

  • University of Houston
    Master of Science (M.S.), Logistics, Materials, and Supply Chain Management
    2014 - 2016
  • Visvesvaraya Technological University
    Bachelor of Engineering (B.E.), Industrial and Production Engineering
    2009 - 2013

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