Experience

Visto

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Campaign Manager

  • Mar 2018 - Present

  Roles and Responsibilities: * Media Planning – Basis RFP’s: forecasting of spend, volume and also providing media solutions/strategies for the campaign setup as per the client objectives * Creation of Insertion order (Agreement) and coordinating with AM and trafficking team for the initial campaign setup * Optimization - Responsible for successful planning, delivery and performance of all campaigns as per client goals * Daily/Weekly monitoring and… Show more Roles and Responsibilities: * Media Planning – Basis RFP’s: forecasting of spend, volume and also providing media solutions/strategies for the campaign setup as per the client objectives * Creation of Insertion order (Agreement) and coordinating with AM and trafficking team for the initial campaign setup * Optimization - Responsible for successful planning, delivery and performance of all campaigns as per client goals * Daily/Weekly monitoring and optimization of campaigns to ensure campaign success. Monitoring of campaigns pacing and Performance against agreed-upon KPI(s). * Providing daily campaign status, by sending pacing and performance reports on alternative days in order to stay on top of the campaigns. * Analyze campaign objectives vs. performance data, creative-wise reports, based on individual CTRs * Leverage & manage multiple online ad exchanges for media buying * Presenting overall campaign booking revenue, deliveries and margins every MOM to the team in India and US. This includes in-depth analysis of campaign’s gross and spend. * Following up with Clients/AM’s on the call or mail twice/thrice in a week in US for any concerns or feedback with regards to campaigns. * Providing suggestions/recommendations from post campaign analysis and also on going campaigns to AM’s Show less Roles and Responsibilities: * Media Planning – Basis RFP’s: forecasting of spend, volume and also providing media solutions/strategies for the campaign setup as per the client objectives * Creation of Insertion order (Agreement) and coordinating with AM and trafficking team for the initial campaign setup * Optimization - Responsible for successful planning, delivery and performance of all campaigns as per client goals * Daily/Weekly monitoring and… Show more Roles and Responsibilities: * Media Planning – Basis RFP’s: forecasting of spend, volume and also providing media solutions/strategies for the campaign setup as per the client objectives * Creation of Insertion order (Agreement) and coordinating with AM and trafficking team for the initial campaign setup * Optimization - Responsible for successful planning, delivery and performance of all campaigns as per client goals * Daily/Weekly monitoring and optimization of campaigns to ensure campaign success. Monitoring of campaigns pacing and Performance against agreed-upon KPI(s). * Providing daily campaign status, by sending pacing and performance reports on alternative days in order to stay on top of the campaigns. * Analyze campaign objectives vs. performance data, creative-wise reports, based on individual CTRs * Leverage & manage multiple online ad exchanges for media buying * Presenting overall campaign booking revenue, deliveries and margins every MOM to the team in India and US. This includes in-depth analysis of campaign’s gross and spend. * Following up with Clients/AM’s on the call or mail twice/thrice in a week in US for any concerns or feedback with regards to campaigns. * Providing suggestions/recommendations from post campaign analysis and also on going campaigns to AM’s Show less