Experience

Rashi Peripherals Pvt Ltd

• India
• Business Supplies & Equipment
• 1 - 100 Employee

• National Business Development Manager (Enterprise) - Rashi Peripherals

  • Mar 2020 - Present



Fujitsu India

• India
• Information Technology and Services
• 1 - 100 Employee

• Country Sales Head - Products and Solutions

  • Sep 2014 - Dec 2019

  Responsibilities:  Drive Country Product and Solution Sales, leading a team of 22 Sales Managers nationally.  Work closely with Global Management Team to plan and implement country business. Work closely with Support Team, Order Processing Team, Pre-Sales Team to ensure healthy business with the satisfied customer database. Guide and Coach direct team and people managers to ensure a motivated result oriented sales team. Involve in the hiring process along with HR team. Design Sales Incentive program for the sales team. Ongoing communications with Resellers and End-Customers including, but not limited to Customer Promotions, Channel Incentive Programs, Lead Generation Activities, Email Activities  Develop and Drive Lead Generation strategy, generating qualified prospects for the Sales organization. Includes ongoing lead nurturing programs. Management of Channel Incentive Program and Channel Partner MDF. Working Closely with Marketing Communications, Web teams and Product Marketing on development and production of partner enablement tools and other campaign-related collaterals Handle the Key Defence, Education and Space organization for complete account management and generation of sales revenue across all product lines. Participation in Tenders through Channel Partners and designing preferential specifications for tenders. Conducting training- planning the training programs & evaluating the training needs of subordinates to enhance their on job performance. Managing a cumulative target of INR 200Cr by FY2018-19Major Contributions: Achieved Sales Revenue and 30% over achieved margin contribution Improved Solution Sales for HPC, HANA, Primeflex Enterprise Solution by 100% Developed Partners and generated a good Sales Revenue from all major states of the country Increased incremental sales revenue by >100% from old and new customers.  Achieved GP of 17% and a very healthy P&L account. Maintained average DSO of less than 30days.



Tata Elxsi

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Branch Manager

  • Mar 2012 - Sep 2014

  Responsibilities:  Accountable for the complete profitability of the branch, including planning, budgeting, achieving budgeted sales, service targets from Corporate and Channel.  Acquiring new customers, by successfully converting good enquiries into incremental business. Conducting training- planning the training programs & evaluating the training needs of subordinates to enhance their on job performance. Organising MIS–collecting critical market information on competitors’ activities and sending regular reports to top management. Initiating effective cost management to aid increased realization, efficient credit control, and maximizing cost savings. Supervising sales forecasting through advanced monthly forecasting to efficiently pre-plan sales. Developing networks & effectively managing channels to maximize sales. Building relationships with dealers and retailers. Attempting market penetration of products in unrepresented areas. Managing a large solution mix, which included- High Performance Computing, Storage and Backup Solutions, Virtual Reality, CAD/CAM/CAE/PLM Software. Audio Visual Solutions, Media and Entertainment Solutions. Managing a cumulative target of INR 50Cr by FY2013-14 and responsible for all activities leading to Organic Growth. Involved in strategic decision making, interacting with companies and dealers.  Leading a cross-functional team in Techno-Commercial discussions. Efficient Accounting, Administration and HR Support To The Branch. Annual Appraisal Of The Team And Plan Employee Growth and Efficient Manpower PlanningMajor Contributions: Increased incremental sales revenue by >40% from old and new customers. Services Revenue included 30% contribution from FMS business to ensure healthy bottom line. Achieved independent sales revenue of INR 550Lacs in 12 months. Successfully achieving break-in accounts like JNCASR, IISC, ISRO, DRDO, CSIR, CDoT, CDAC, Emulex, Accenture, Broadcom, Makino, CSG, etc



Enkay Technologies India Pvt. Limited

• Deputy General Manager

  • Jul 2010 - Mar 2012

  Responsibilities:  Job responsibilities included Leading The Branch And Ensuring It’s Overall Performance And Achieving Sales & Service Targets Thru The Team. Synergize the Channel Teams to ensure revenue/GM growth in the branch. Close working with the System Integrators to ensure multi-digit growth of the branch. Pursued effective CRM to ensure customer delight. Achieved sales targets on monthly basis and planned sales on monthly, quarterly, and yearly basis. Other activities included Accounting, Administration, Logistics And HR Support To The Branch Supervising sales forecasting through advanced monthly forecasting to efficiently pre-plan sales. Building relationships with dealers and retailers. Attempting market penetration of products in unrepresented areas. Managing a large solution mix, which included-IP Telephony, Audio Visual Solutions and Security and Surveillance solutions. Managing a cumulative target of INR 21Cr by FY2011-12 and responsible for all activities leading to Organic Growth. Annual Appraisal Of The Team And Plan Employee Growth.  Efficient Manpower PlanningMajor Contributions: Revamped the business in the territory & achieved 100% higher revenue than the previous year. Appointed 15 new high performing dealers to augment the channel network for intensive distribution in Karnataka. Achieved independent sales revenue of INR 70Lacs in 12 months. Successfully achieving break-in accounts like AstraZeneca, Royal Orchids, Toyota, Brigade, JW Marriot, ISTRAC, HAL, BSNL, IIAP, Dept of Police, ITI, HMT etc Started initiatives to enter unrepresented territories. Got orders form Mangalore, Hubli and Mysore Achieved GP of 35% and a very healthy P&L account. Maintained average DSO of less than 35days



Hewlett-Packard

• United States
• Information Technology & Services
• 300 - 400 Employee

• Branch Manager

  • Aug 2007 - Jul 2009

  Responsibilities:  Was responsible for Leading The Branch And Ensuring It’s Overall Performance. As leader of the cross functional team conducted senior level techno-commercial negotiations. Synergize the Channel and Account Management Teams to ensure revenue/GM growth in the branch. Achieved targeted sales volume & reduced the number of days outstanding. Conducted trade oriented sales promotion and brand building exercises. Handled the entire product mix consisting of Desktop Computers, Laptops, Thin Clients, Workstations, IPAQ. Met the deadlines through effective planning and meeting time bound goals.  Handled reputed customers like Jharkhand and Bihar State Govts., BIT Mesra, Mecon, CIP, Tata Steel, Tata Motors, Telcon, Tata Bluescope, TRF, XRLI, Beltron, NTPC among others. Major Contributions: Appointed 20 new high performing dealers to augment the channel network for intensive distribution in Jharkhand and Bihar. Successfully achieving break-in accounts like Beltron, Jharkhand Govt., TRF, BIT Mesra. Contributed nearly 5% to the company’s turnover, personally adding Rs. 10crores business. Managing balanced and satisfied Team.



Emerson Network Power

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Branch Manager

  • May 2004 - Mar 2007

  Responsibilities:  Job responsibilities included Leading The Branch And Ensuring It’s Overall Performance And Achieving Sales, Service & Collection Targets Thru The Team Ensured Close mapping of the customer from the lead stage including engineering drawing submission and approvals, inspection co-ordination with factory, delivery and post delivery timely installation  Pursued effective CRM to ensure customer delight. Achieved sales targets on monthly basis and planned sales on monthly, quarterly, and yearly basis. Strengthened the distributor management system and developed new markets.  Handled reputed customer like Tata Steel. Tata Motors, BOC, CFRI, Mecon, TRF, Telcon, Beltron among others. Other activities included Accounting, Administration And Hr Support To The Branch



TVS Electronics

• India
• Information Technology & Services
• 700 & Above Employee

• Asst. Manager

  • Sep 2000 - Oct 2003

  Responsibilities:  Responsibilities included looking after Corporate, Channel Partners, Empanelment, Pre/Post Tender Activities At Large Corporate And Government Institutions  Was responsible for business generation and meeting revenue targets in the following areas of Northern India comprising of the states of UP & Uttaranchal. Used sales strategy to improve dealer management and achievement of targets.  Implemented effective sales policies, and managed the job right from prospect generation or opening of tenders to the final collection of sale proceeds.

• Sr. Engineer

  • Mar 1996 - Sep 2000