Experience

Brains On Brands

• India
• Events Services
• 1 - 100 Employee

• Excellence Executive

  • Feb 2020 - Present

  Inspire the Audiences to take that Desired Action Inspire the Audiences to take that Desired Action



Go Live - An experiential marketing network

• India
• Events Services
• 1 - 100 Employee

• Chief Business Head

  • Mar 2019 - Feb 2020



Brains On Brands

• India
• Events Services
• 1 - 100 Employee

• Marketing Consultant

  • Nov 2016 - Jan 2019

  Delivering consultancy to agencies on Branding, Events, Digital Marketing, SEO, SEM, CRM Programs, Data Analytics, Channel & Trade Loyalty Marketing, and Integrated Marketing Service • Planning, formulating & implementing marketing strategies and promotions to increase market penetration and drive revenue & profitability by maximizing sales • Planning CRM programs, conducting data analysis, defining scheme structure, developing program, and monitoring points to price validity ratio, burn & earn mechanisms, and partner engagement programs • Developing project timelines, budgets and reporting right from proposal to completion; managing post-completion account management; developing & reporting monthly/quarterly revenue projections Show less



Direxions

• Group Head

  • Jan 2013 - Aug 2016

  A seasoned loyalty marketing and a communication specialist. Successfully managing business of key accounts by providing data driven insights and strategies for incremental growth through segmented and focused campaigns. Managing Samsung mobile business and consumer loyalty program for Blackberrys. A seasoned loyalty marketing and a communication specialist. Successfully managing business of key accounts by providing data driven insights and strategies for incremental growth through segmented and focused campaigns. Managing Samsung mobile business and consumer loyalty program for Blackberrys.



Wizcraft International Entertainment Pvt. Ltd.

• India
• Events Services
• 400 - 500 Employee

• Group Account Director - BD & CS

  • Nov 2010 - Jan 2013

  Account Director – Client Relationship  Manage overall business to ensure growth trajectory in sync with the organizational vision.  Develop, co-ordinate and implement country level marketing programs for clients; ranging from Consulting assignments, Customer acquisition and activation, Lead Generation, CRM, MICE, Trade Loyalty Programs, Events and Promotions, Retail projects including mystery shopping audits, Creative Design & Production, and Direct marketing including strategic level database analytics  Online Marketing through various Program Portals and digital media specifically through e-mail campaigns, newsletters, Micro-site management, e-Brand campaigns, sustainability through Social Media Campaigns, etc.  Handled clients like IBM, Google, Nestle & Cisco. Show less



Solutions-Digitas Integrated Marketing Services Private Limited

• India
• Consumer Services
• 1 - 100 Employee

• Account Director

  • Aug 2006 - Nov 2010

  Client Relationship Responsible for planning and cracking new business with innovative marketing strategies, expanding & maintaining the client base. Indulging into all sort of Mar-com activities Customer acquisition and retention programs. Actively involved in creating and enhancing branding and promotional opportunities through creative application and brand communication for events, road-shows, seminars & conferences and Partner Programs Online Marketing through various Program Portals and digital media Conceptualizing and executing scheme structure for key influencers and Channel Partners through various Engagement programs, BTL, CRM, customer acquisition & retention, Lead Generation Activities, Merchandising, Branding, Consumer promotions, Trade Loyalty Programs, Database Management, ISP Programs etc Handled HP, LG- Electronics , Videocon Microsoft, Seagate, Trend Micro, Symantec, Britannia; Pivotal role in organizing promotional activities and increasing the client base. Extensively involved in managing brands Show less



Planman Consulting

• Public Relations

  • Apr 2003 - Aug 2006

  Played a key role in acquiring new clients and successfully managed brands by providing adequate communication solutions through Advertising and PR consultancy. - Joined as Business Development Executive and rose to the position of Manager - Sales & Marketing in just three years. Responsible for new market development for the divisions; involved in developing and managing all marketing and branding activities for the organisation. Identifying key business partners for the organizations and develop strong business relationships with them. Actively involved in servicing the existing clients and focussing on retention. Managing large branding & promotional events for customers and business partners. Instrumental in conceptualizing and implementing new practices in developing business. Successfully managed the operations of Advertising, PR and Events domains. ATL, BTL & Event Management: - Managing events from concept design to execution within stipulated budgets - Conceptualized and delivered effective and recall intensive solutions to communicate the brand's proposition to its target group. - Key Accounts handled; Dilmah Tea, Dabur Real Active, Avo- Cado to name a few. - Organizing exhibitions, seminars, conferences, promotions and related activities - Conceptualizing concept of the events and formulating promotional plans to ensure smooth execution of events - Coordination with agencies & vendors; Generating business (sales) for the organization - Initiated and organized press conferences for the clients - Organized product launches through media coverage for the clients. - Image management & crisis management - Managing activities related to product launch & providing editorial support - Ensuring internal cohesion in the company by maintaining a clear communications network between the management and employees. Show less



Stance Coordination & Production Pvt. Ltd

• As Trainee

  • Jun 2000 - May 2001

  Responsible for understanding the brief and communicating the same to the creative team. Actively involved in Coordination and Production of Advertisement Campaign. Played a major role in increasing the client base for the company and single handedly executed several campaigns for brands like American Express, Mc Donalds, Maruti, Dabur, Tata Tea, Indiatimes, Hindustan Times to name a few. Instrumental in organizing Public Events and celebrity management. Responsible for understanding the brief and communicating the same to the creative team. Actively involved in Coordination and Production of Advertisement Campaign. Played a major role in increasing the client base for the company and single handedly executed several campaigns for brands like American Express, Mc Donalds, Maruti, Dabur, Tata Tea, Indiatimes, Hindustan Times to name a few. Instrumental in organizing Public Events and celebrity management.