Experience

Bajaj Corp Ltd

• India
• Manufacturing
• 200 - 300 Employee

• Area Sales Manager for Telangana and part of Rayalaseema

  • Dec 2015 - Present



PepsiCo India Holdings Pvt. Ltd (Beverages & Foods),

• Karimnagar and Aliabad

• Area Sales Manager

  • Aug 2014 - Dec 2015

  In my current assignment, I am significantly contributing to organization growth and profitability in the beverage and food business while leading a 78 member team comprising of 7 Customer Executives, 1 Sales Trainer, 15 RSPs and 55 PSRs. Design and implement long and short term strategies to increase market share and revenue growth across brands and packs. I also played a stellar role in nurturing a strong distribution base of financially strong business partners. Deftly manage a distribution base of 10 hubs, 14 DBs and 78 spokes, generating a turnover of INR 40 Cr per annum. Engineered strategies for developing stable distribution partners thereby improving ROI. Institutionalized performance metrics to assess the health of distributors and implement initiatives to enhance their performance. Keep a keen eye on competition through market research and intelligence to remain afloat in a fiercely competitive environment. Championed a cost conscious and compliant culture and ensured trade spends were within defined budgets. Coached and mentored high performing teams to enhance their technical and service skills. Highlights  Formulated and implemented Power of One concept to stabilize sales and distribution in rural and urban territories. Appointed 14 power one DBs to address infrastructure gaps.  Developed a robust hub and spoke distribution model in 2 districts by appointing 3 new hubs and 1 DB. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Assistant Manager – Sales & Development

  • Feb 2009 - Aug 2014

  During this tenure, I steered sales and business development efforts in Warangal, Karimnagar and Medak districts while managing a team of 1 Area Development Executive, 10 Customer Executives, 65 Pre-Sales Representative and 16 Rural Sales Promoters. Contributed to revenue growth and profitability through 7 hubs, 135 spokes and 13 DBs. Conceptualized and implemented strategies to ensure sales and market share targets were achieved. Played a stellar role in increasing retail footprint and key accounts to achieve revenue targets. Worked closely at field level to identify gaps in infrastructure and manpower and implement initiatives to address these gaps. Credited for identifying potential business opportunities and establishing business operations to make them profitable. Kept a keen eye on competition and changing market dynamics to remain afloat in a fiercely competitive environment. Coached and mentored frontline team to improve their sales and service skills. Highlights:  Led the efforts in increasing reach and penetration in untapped rural areas. Appointed 120 spokes in Warangal territory to increase reach in rural areas.  Transitioned to a 100% OBGTM from ready sell operations.  Credited for creating a robust hub and spoke distribution model in 3 districts.  Increased reach and penetration by appointing 7 new hubs and 7 DBs Show less



PepsiCo India Holdings Pvt. Ltd (COBO), Hyderabad

• Mahbubnagar Area, India

• Customer Executive

  • Jan 2006 - Feb 2009

  During this tenure, I significantly contributed to achieving revenue and profitability targets for beverage business in the assigned territory through primary and secondary sale. Played a pivotal role in establishing a strong distribution network to increase reach and penetration. Deftly handled a team of 12 distributors, 3 Hubs, 38 spokes, 5 RSPs and 8 PSRs. Kept a keen eye on competition and changing market dynamics to remain afloat in a fiercely competitive environment. Highlights:  Increased outlets by 2000 across trade channel taking outlet coverage from 1500 – 3500  Increased total routes in territory to 60 leading to 120% target achievement.  Pioneered the concept of 100% OBGTM in territory from ready to sell operations in Mahabubnagar. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer Executive

  • Aug 2002 - Jan 2006

  I started my career with PepsiCo as a Customer Executive. Contributed to growth in revenue and market share for the beverage business while managing a strong distribution comprising of 22 distributors and 4 RSPs. Played a pivotal role in increasing reach and penetration by appointing financially strong distributors and adding 700 outlets across the channel. Strengthened the distribution chain by replacing 10 distributors in Mahabubnagar with service and investment issues. I started my career with PepsiCo as a Customer Executive. Contributed to growth in revenue and market share for the beverage business while managing a strong distribution comprising of 22 distributors and 4 RSPs. Played a pivotal role in increasing reach and penetration by appointing financially strong distributors and adding 700 outlets across the channel. Strengthened the distribution chain by replacing 10 distributors in Mahabubnagar with service and investment issues.