Experience

Saadia Group

• United States
• Retail
• 100 - 200 Employee

• Copywriter

  • Dec 2021 - Present

  1. Writing effective product copies for Home and Beauty departments under the brand Lord & Taylor by evaluating the product, processing product information from the vendor and validating product features. 2. Writing SEO content for improving website ranking and visibility using BrightEdge. 3. Contributing to a multichannel brand repositioning campaign across different functions by strategizing and rebuilding copy and SEO framework for products across different categories. 4. Establishing new templates for copy with evolving product departments and divisions. 5. Undertaking, managing and optimizing copies for two new brands (New York & Company and Fashion to Figure) while revising copy standards for the same. Show less



ASHPlan Media

• India
• Advertising Services
• 1 - 100 Employee

• Content Writer

  • Jan 2021 - Aug 2021



Apparel Resources

• India
• Apparel & Fashion
• 100 - 200 Employee

• Executive - Buyer Relations

  • Jun 2019 - Jan 2021

  Responsible for handling buyer delegations for Apparel Sourcing Week 2020 Responsible for handling buyer delegations for Apparel Sourcing Week 2020



Aditya Birla Fashion and Retail Ltd.

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Management Intern

  • Jan 2019 - Apr 2019

  Worked for the following projects: 1. Launch of Stylumia, a fashion forecasting software, into the brand 'People' for design, buying, merchandising and planning departments. 2. Updating the brand calendar with new and better timelines. 3. Bench-marking and Competitive analysis for Core, Basics and Fashion Basics for the brand 'People'. Worked for the following projects: 1. Launch of Stylumia, a fashion forecasting software, into the brand 'People' for design, buying, merchandising and planning departments. 2. Updating the brand calendar with new and better timelines. 3. Bench-marking and Competitive analysis for Core, Basics and Fashion Basics for the brand 'People'.



StyleNook

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Merchandising Intern

  • May 2018 - Jul 2018

  Understanding the role of a merchandiser in an assisted shopping e-commerce platform with creation and maintenance of multiple brand catalogs along with vendor management and quality assurance. Understanding the role of a merchandiser in an assisted shopping e-commerce platform with creation and maintenance of multiple brand catalogs along with vendor management and quality assurance.