Experience

ORRA Fine Jewellery

• India
• Retail
• 300 - 400 Employee

• Operations Manager (e commerce)

  • Jan 2023 - Present

  • Developing and executing e-commerce strategies that align with the company’s goals and vision • Optimizing the website’s design, layout, content, navigation, functionality, and user experience to enhance customer engagement and retention • Implementing SEO, SEM, PPC, email marketing, social media marketing, and other digital marketing campaigns to drive traffic and conversions • Monitoring and analyzing website performance using Google Analytics and other tools • Generating reports and insights on key metrics such as revenue, conversion rate, bounce rate, average order value, customer lifetime value, etc. • Identifying opportunities for improvement and growth based on data analysis and market research • Collaborating with web developers, UX designers, graphic designers, copywriters, photographers, vendors, and other stakeholders to ensure timely and quality delivery of projects • Managing inventory levels and ensuring product availability and accuracy. Show less



Electronics Bazaar

• India
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Category Manager Amazon private brands

  • May 2021 - Dec 2022

  • Successfully onboarded new brands and vendors in the Amazon market place for PCA, Video games, software, and toys. • Negotiated the contract terms and closed the Commercial Trade agreements with vendors to formulate a healthier business model. • Analyzed and understood market data and sales analytics for forecasting and inventory planning. • Monitored competitive listings of Amazon private brand products content and pricing on the marketplaces. • Successfully onboarded new brands and vendors in the Amazon market place for PCA, Video games, software, and toys. • Negotiated the contract terms and closed the Commercial Trade agreements with vendors to formulate a healthier business model. • Analyzed and understood market data and sales analytics for forecasting and inventory planning. • Monitored competitive listings of Amazon private brand products content and pricing on the marketplaces.



Bianca Home

• India
• Textile Manufacturing
• 1 - 100 Employee

• Key account Manager (Ecommerce)

  • Nov 2017 - Apr 2021

  Building the Joint Business Plan, defining the metrics, and driving the sales of the specific eCommerce accounts. Accountable for delivering revenue and volume targets for key account channels by focusing on sales drivers -Distribution, Visibility, Pricing and Promotion. Successfully launched the 3PL warehouses in four regions to deliver orders in pan India to meet customer needs. Successfully launched Warehouse Management Software & Order Management software for all leading D2C online marketplaces to get hassle-free operations. Show less



Kewal Kiran Clothing Limited (KKCL)

• India
• Retail
• 300 - 400 Employee

• E commerce Senior Merchandiser

  • Nov 2013 - Oct 2017

  • Optimized product listings and ensured Killer Jeans products were accurately represented, well-categorized, and visually appealing across Amazon, Myntra, and Flipkart platforms. • Strategized and executed initiatives to enhance the visibility, placement, and discoverability of Killer Jeans' products across fashion categories on the e-commerce marketplaces. • Oversaw the creation, maintenance, and enrichment of product catalogs, ensuring accurate and up-to-date product information, images, descriptions, and attributes. • Collaborated with pricing teams to set competitive pricing strategies and execute promotional campaigns to drive sales and attract customers. Show less



Hallmark Industries

• Wholesale
• 1 - 100 Employee

• merchandiser Export

  • Aug 2011 - Oct 2013

  • Managed the end-to-end export process for multiple garment orders, ensuring compliance with quality standards, delivery schedules, and client requirements. • Coordinated with production teams to ensure timely production and resolved any issues or bottlenecks in the manufacturing process. • Prepared and negotiated pricing, including cost sheets and contracts, to ensure profitability while remaining competitive in the market. • Collaborated with shipping agencies, customs authorities, and logistics providers to ensure smooth shipment and timely delivery of goods. • Maintained accurate documentation, including invoices, packing lists, and shipping documents, to ensure compliance with export regulations Show less